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  • National Assembly Hearing on Korean Football Association Set for July 30
    National Assembly Hearing on Korean Football Association Set for July 30 A National Assembly hearing aimed at uncovering administrative issues within Korean football, sparked by the 2026 FIFA North and Central America World Cup debacle, is scheduled for July 30. However, concerns are rising that the hearing may lack effectiveness due to the absence of key figures who have cited overseas employment as a reason for not attending.The National Assemblys Culture, Sports and Tourism Committee will hold the hearing to investigate procedural problems in the appointment process of the national team coach and the overall operations of the Korean Football Association (KFA). Originally set for July 22, the hearing was postponed due to negotiations over the Assemblys composition.Chung Mong-kyu, the former KFA president, and Hong Myung-bo, the former national team coach, who both resigned following the teams failure to advance in the World Cup (with a record of one win and two losses), are expected to testify. Notably, Hong, who faced criticism for leaving the country shortly after the World Cup exit, has reportedly returned to prepare for the hearing.Lee Yong-soo, KFA vice president, Kim Seung-hee, executive director, and Jeong Hae-sung, former head of the national team reinforcement committee, are also set to attend.The primary focus of the hearing will be the appointment process of Hong as coach. The KFA faced severe criticism for allegedly disregarding internal regulations and conducting a behind-closed-doors selection process.At the time, the KFAs reinforcement committee, responsible for vetting new coaches, was not functioning effectively. Lee Im-sang, the former technical director who had no authority to recommend coaches, took full control of the selection process after the resignation of the committees chair. He interviewed foreign candidates such as David Wagner and Gus Poyet in Europe and then conducted a solo interview with Hong at his home late at night, without any observers or prior questions, raising concerns about the transparency and fairness of the process.However, the absence of key witnesses is expected to limit the effectiveness of the verification process. Lee Im-sang, who led the appointment of Hong, will not attend the hearing. According to News1, he has submitted a notice of absence due to his recent appointment as the technical director of Nagaworld FC in Cambodia.Former KFA vice president Park Hang-seo, who served as the World Cup support director, has also notified the committee of his absence due to his new role as head coach of Kanchanaburi Power FC in Thailand. Other witnesses, including Park Ji-sung, co-chair of the K-Football Innovation Committee, and committee members Lee Young-pyo and Park Joo-ho, will also miss the hearing for personal reasons.With some key witnesses absent, the committee will question those present about the KFAs opaque decision-making structure and administrative practices.The hearing will also investigate allegations regarding the dispatch of an executive from HDC Group, led by Chung, to the KFA. According to KFA regulations, external personnel can only be dispatched for a maximum of two years. However, this executive has reportedly been involved in KFA administrative tasks for 11 years, from 2013 to 2024, earning approximately 1 billion won, raising suspicions of impropriety and favoritism.Additionally, allegations of improper use of a corporate credit card by Hong will be scrutinized. He is accused of spending about 14 million won of the 37.42 million won used during his tenure at hotels and restaurants in the Bundang area of Seongnam, where his residence is located. In response, Hongs representatives stated that meetings were held at a shared office near Bundang due to the location of the foreign coaching staffs residences, and that expenses incurred on holidays were related to national team duties, including K-League player evaluations. They plan to provide supporting documents during the hearing. July 29, 2026 17:06
  • Government Reviews Tourism Policy Implementation, Accelerates Collaboration for Regional Airports and Tourism
    Government Reviews Tourism Policy Implementation, Accelerates Collaboration for Regional Airports and Tourism The government is enhancing the effectiveness of its tourism policy by reviewing progress with relevant ministries and strengthening collaboration to boost local tourism. Plans are underway to develop tourism products linked to regional airports and create tourism zones centered around gateway cities.On July 29, the Ministry of Culture, Sports and Tourism held the second practical meeting of the 2026 National Tourism Strategy Conference, assessing the implementation status and future plans of the comprehensive government tourism measures announced in February.Officials from 12 ministries, including the Ministry of Culture, Sports and Tourism, attended the meeting. Participants shared the progress of strategic initiatives from their respective departments and focused on discussing areas where collaboration is needed during the implementation process.The main agenda items included the creation of tourism zones centered around gateway cities and the activation of local tourism utilizing regional airports. Attending ministries reviewed tasks requiring cooperation, such as developing tourism products linked to regional airports and joint marketing efforts.As a follow-up to the National Tourism Strategy Conference, the Ministry is operating sector-specific consultative bodies for aviation and transportation, cruise, and public-private partnerships in local tourism. It is establishing a collaborative framework with relevant ministries, including the Ministry of Land, Infrastructure and Transport, the Ministry of Oceans and Fisheries, and the Ministry of the Interior and Safety, to continue advancing policy initiatives.“Tourism policy involves the interconnection of various ministries systems and projects, making close cooperation essential,” said Kang Dong-jin, Director of Tourism Policy at the Ministry. “Through government-wide collaboration, we aim to achieve tangible results that can be felt in the tourism sector.”* This article has been translated by AI. July 29, 2026 16:39
  • Seongnam Mayor Shin Sang-jin Advocates for Respectful Workplace Culture
    Seongnam Mayor Shin Sang-jin Advocates for Respectful Workplace Culture Seongnam Mayor Shin Sang-jin emphasized on July 29 that a workplace culture free of abuse begins with small acts of respect and consideration.To eradicate abuse within the organization and promote a culture of mutual respect, Mayor Shin engaged in direct communication with employees during his commute.On that morning, he conducted a Zero Abuse integrity campaign at the entrance of the city hall, where he interacted with employees as they arrived for work.The campaign aimed to improve authoritarian organizational culture by encouraging leaders to communicate directly with staff and foster a healthy public service environment based on respect and consideration.Mayor Shin greeted each employee arriving for work while holding a Zero Abuse sign and offered high-fives as encouragement.Additionally, a Integrity Runway was set up from the main entrance to the elevator, conveying messages of respect, consideration, communication, and integrity.At the event, a placard campaign featuring slogans against abuse was held, and employees were given supportive drinks, fostering a sense of shared responsibility for integrity among all members of the organization.Notably, this event was significant as it went beyond formal integrity training, with the mayor personally engaging with employees and making eye contact.Mayor Shin reiterated his commitment to improving internal organizational culture as part of his administrations focus on fairness, integrity, and citizen-centered governance.Employees who participated in the campaign responded positively to the mayors direct encouragement and communication during their commute.One employee remarked, Its not often that I get to meet the mayor up close in the workplace, but receiving a greeting and encouragement on my way to work made me feel respected as a member of the organization. I believe that small acts of consideration and communication can change the atmosphere of the organization.Citizens also viewed the campaign positively, recognizing that integrity in administration starts with internal organizational culture.One citizen stated, For public institutions to earn the trust of citizens, a fair and respectful culture must be established internally. The mayors direct involvement in promoting integrity sends a positive message to the public.The Zero Abuse campaign reflects Mayor Shins philosophy that changes within the public sector lead to citizen-centered governance, marking a step toward making Seongnam a more transparent and trusted administrative body.Meanwhile, Mayor Shin Sang-jin added, Leaders must lead by example, actively communicate with employees, and create a respectful and integrity-driven organizational culture to ensure that Seongnam is a city trusted by its citizens.* This article has been translated by AI. July 29, 2026 16:24
  • Gwangju Mayor Park Kwan-yeol Aims to Revitalize Community Through Cultural Activities
    Gwangju Mayor Park Kwan-yeol Aims to Revitalize Community Through Cultural Activities Gwangju Mayor Park Kwan-yeol expressed his ambition to lead community recovery through the revitalization of lifestyle culture on July 28.During the 2026 Gwangju City Community Center Outstanding Club Competition held at the Namhansanseong Hall of the Gwangju Cultural Arts Center, Mayor Park injected new energy into the promotion of lifestyle culture led by residents and the activation of local communities.The event was organized to share the skills honed through community center cultural programs with citizens and to enhance communication and unity among neighborhoods, according to Mayor Park.Notably, 13 clubs participated this year, an increase from last year, showcasing the growth and expansion of community autonomy.Significantly, the Shinhyeon-dong Community Center, which opened last year, and the Opo 2-dong Community Center, which opened in April, participated for the first time, marking a meaningful step in the spread of community culture throughout Gwangju.Participants presented a variety of performances, including step box exercises, fusion folk dances, and performance-style Nanta, creating a high-quality stage. The audience, filled with citizens, responded with enthusiastic applause and support, fostering a spirit of community unity.In the competition, the top award went to the Chowol-eup Step Power Crew, while the excellence awards were given to the Gonjiam-eup Gonjiam Gogojanggu Team and the Opo Integrated AJ Crew Team.Additionally, 10 clubs received encouragement awards, recognizing their efforts and passion.The winning Step Power Crew from Chowol-eup will represent Gwangju at the Gyeonggi Province Community Culture Competition on October 17 at the Teleconvention Center of Gyeonggi University in Suwon.Citizens attending the event expressed pride in the high-quality performances by local residents, noting that the community center plays a role beyond mere hobbies in uniting the village. They remarked on the impressive sight of different generations enjoying and supporting each other.Other citizens highlighted the new participation of Shinhyeon-dong and Opo 2-dong, affirming the growth of community autonomy across Gwangju. They expressed hope for more community-driven cultural events in the future to revitalize the local economy and culture.Mayor Park Kwan-yeol stated, This competition is a meaningful festival where residents share the achievements they have learned and grown together at the community center with citizens. He expressed gratitude to all participating teams, the community autonomy committee, and related officials for their passionate performances.He emphasized, We will continue to expand citizen-centered community autonomy policies that allow everyone to enjoy culture and leisure and grow together.* This article has been translated by AI. July 29, 2026 15:39
  • Kim Hye-kyung Attends Brazilian Korean Film Festival, Promises Cultural Exchange
    Kim Hye-kyung Attends Brazilian Korean Film Festival, Promises Cultural Exchange Kim Hye-kyung attended the Brazilian Korean Film Festival on July 28, alongside Brazils First Lady Janja Lula da Silva, where they pledged to enhance film and cultural exchanges between the two countries. The Korean Film Academy and the University of São Paulo signed a memorandum of understanding (MOU) to facilitate educational and creative collaboration.During the special session of the 15th Brazilian Korean Film Festival held at the São Paulo Municipal Cultural Center, Kim and Janja participated in discussions about the future of film education.According to a written briefing from Ahn Gyu-ryeong, deputy spokesperson for the Blue House, the Brazilian Korean Film Festival has been held annually since 2012 to introduce Korean films and establish a foothold in Brazil. This years special session included the signing of the MOU between the two film education institutions and screenings of works by emerging Korean filmmakers.In her remarks, Kim stated, Film is one of the most beautiful arts that connects peoples hearts across languages and borders. I hope today marks a valuable starting point for Korean and Brazilian filmmakers to nurture their dreams together.She added, Korean and Brazilian films authentically convey the values and emotions of life that resonate with everyone, reflecting each countrys history and culture. I look forward to our friendship deepening through culture and art.Janja remarked, Culture is one of the most beautiful paths that connects nations and peoples. Film helps us realize that we share the same hopes, fears, and dreams, transcending borders. She expressed hope that today would foster a friendship that brings the two nations closer together, anticipating a day when films created jointly by Korea and Brazil are screened worldwide.On the same day, the Korean Film Academy and the University of São Paulo formalized their MOU for film and video education and creative exchange. The two institutions aim to strengthen the capabilities of emerging creators from both countries and establish a foundation for human and educational exchanges.Kim emphasized the significance of this collaboration, stating, It is meaningful that our representative film education institutions have opened the first door to cooperation for future filmmakers, not just stopping at enjoying films. I hope this becomes an opportunity for young filmmakers from both countries to grow together and thrive on the global stage.Both women also watched the short film Adult Awareness by director Oh Jeong-min, a Korean Film Academy graduate. The film humorously yet poignantly explores the conflicts between a mother and daughter, addressing the true meaning of independence.After the screening, Oh explained, I wanted to humorously depict the darker aspects that exist within families. Sofia Costa Chiagra, a student from the film department at the University of São Paulo, shared her thoughts, saying, The emotions surrounding family are relatable in Brazil as well. It made me realize that life is ultimately quite similar for everyone.Kim also expressed her admiration for Ohs other work, The Eldest Son, stating, It seems to have the power to view stories that could happen in any family with warmth and deep affection.After the event, Janja noted, Today has sparked greater interest in Korean cinema, and I look forward to seeing more Korean films in the future.* This article has been translated by AI. July 29, 2026 15:09
  • Jeonnam Bio Institute Expands Localized Bio Talent Development with Summer Training
    Jeonnam Bio Institute Expands Localized Bio Talent Development with Summer Training The Jeonnam Bio Institutes Bio Pharmaceutical Division is accelerating the training of specialized personnel to enhance the competitiveness of the local bio industry. The program has expanded its educational offerings to include middle and high school students, university students, and current workers, with a focus on strengthening practical training tailored to the region.The Bio Pharmaceutical Division is currently running a summer training program under its localized talent development initiative (CTO, Contract Training Organization), aiming to train over 200 future bio professionals, including middle and high school students and university students, as announced on July 29.The training is designed to provide students with hands-on experience in the bio industry, allowing them to explore career paths.On July 28, the Hwasun Education Support Office conducted field training for about 20 middle school students selected from the Hwasun area. Participants toured research facilities and conducted bio experiments, gaining insights into the research and development processes and the industrial landscape of the bio field.The Bio Pharmaceutical Division also operates a Youth Bio Exploration Team program for adolescents. From July 9 to 15, students from various high schools, including Neungju High School, Naju High School, Damyang High School, and Hwasun Iyang Middle School, participated in practical training sessions covering core bio technologies such as cell culture, endotoxin testing, and HPLC analysis.In August, training will continue for students from Haeryong High School (August 11-12), Hwasun High School (August 19), and Jangheung High School (August 21).Specialized training for university students has also been actively conducted.From July 21 to 23, 43 university students from the Jeonnam region participated in the 2026 Global Bio Campus Workforce Development Program summer intensive training. Participants learned essential skills required in the industry, including bio pharmaceutical manufacturing processes and GMP (Good Manufacturing Practice) training.The institute reported high satisfaction rates from students and school officials regarding the program. Notably, the expansion of training to include elementary, middle, and high school students, previously focused on university students and workers, has established a tailored educational framework for different growth stages. The involvement of researchers from the Bio Pharmaceutical Division as instructors has also received positive feedback for providing practical, hands-on training.This educational initiative is expected to broaden students career exploration opportunities, enhance their understanding of the bio industry, and lay the groundwork for developing practical, specialized talent.Seo Dong-sam, head of the Bio Pharmaceutical Division at the Jeonnam Bio Institute, stated, We are continuously expanding hands-on training to enable local students to experience the bio industry and concretely plan their future careers. We will continue to strengthen tailored education in close cooperation with the local community and strive to cultivate key professionals who will lead the Jeonnam bio industry.Located in the Hwasun Vaccine Industry Special Zone, the Jeonnam Bio Institutes Bio Pharmaceutical Division is equipped with facilities capable of producing raw pharmaceutical materials and both non-clinical and clinical samples. The institute is also investing a total of 6 billion won by the end of this year to establish GMP training rooms, non-GMP laboratories, and advanced educational equipment, focusing on enhancing practical bio education infrastructure.* This article has been translated by AI. July 29, 2026 15:09
  • Loconomy Marketing Expands in Food Industry, Highlighting Regional Flavors
    Loconomy Marketing Expands in Food Industry, Highlighting Regional Flavors Loconomy, which combines local and economic elements, is emerging as a new competitive advantage in the food industry. This concept has evolved beyond merely incorporating local ingredients into products to actively promoting regional tourism and collaborating with local governments to stimulate the local economy.According to industry reports, food and restaurant companies are expanding their loconomy marketing through various methods, including developing products using local specialties, reinterpreting traditional dishes, offering region-specific menus, and expanding agricultural product distribution.Since 2021, McDonalds has consistently introduced menu items featuring domestic agricultural products through its Taste of Korea project, which includes ingredients like Changnyeong garlic, Boseong pork, Jindo green onions, Jinju peppers, and Iksan sweet potatoes. This year, it launched the Chungju Sweet Corn Cheese Croquette Burger and Chungju Sweet Corn Cheese Croquette Muffin. In conjunction with these new menu items, McDonalds is running promotions linked to Chungjus hometown love donation program and operating a pop-up store in Chungju to support local businesses.Efforts to reinterpret local cuisine as franchise menu items are also notable. The restaurant chain The Born Korea has initiated the Paldo Hong Kong Banjum project this year. Following the introduction of Pork Soup Jjamppong, a reinterpretation of Busans signature dish, it recently launched Zucchini Pork Stew Jjamppong, utilizing a local dish from Gwangju. This menu will be available for about two weeks nationwide before becoming a seasonal offering at Gwangju locations, aiming to increase visitor demand and promote local food culture.Starbucks is offering specialized beverages and baked goods that reflect local history and tourism resources at locations such as Gwangjang Market, Deobukhan Mountain, and Deochuncheon. In Seoul, it sells Seoul Sunset Omija Fizz and Seoul Makgeolli Cold Brew, while also featuring unique menu items in Chuncheon and Bukhan Mountain to encourage visits. Paris Baguette is selling a dedicated bakery at its Jeju Songdang Donghwa Village location, featuring items like Omegi Rice Cake and Jeju matcha. Following positive feedback from a trial run, Nolrang Tongdak expanded its Udo Peanut Chicken to a nationwide menu this year.Collaborative projects aimed at increasing the consumption of local agricultural products are also on the rise. CJ Freshway plans to launch the Taste of Coexistence campaign in 2024, utilizing local produce in group meals and ready-to-eat menus. This includes dishes like watermelon cold noodles made from watermelons from Buyeo, potato kalguksu using potatoes from Seosan, and sweet potato sandwiches and lattes from Dangjin. This year, it has partnered with Gochang County to purchase approximately 70 tons of Gochang watermelon, selling watermelon juice and fruit punch in group meals and company cafes. To date, the campaign has procured 1,640 tons of local agricultural products.Pulmuone Food & Culture has partnered with Jeollanam-do and Wando-gun to sell dishes featuring Wando abalone at 16 highway rest areas nationwide. Menu items include Wando Abalone Pork Bone Soup, Wando Abalone Soft Tofu Stew, and Wando Abalone Fish Cake Udon, with Wando abalone also available for direct sale at rest areas. Tasting events and discounts are being held to broaden consumer engagement.Some companies are leveraging local specialties as a brand strength. Ottogi has launched Ottogi Rice Miso Jinpum, using the representative rice variety from Sangju and Yecheon in Gyeongbuk, emphasizing ingredient differentiation in its product name. Ediya Coffee has signed a partnership with Bonghwa County to ensure a stable supply of Bonghwa watermelons. Plans are in place to develop products using not only watermelons but also apples and other Bonghwa agricultural products, along with joint marketing efforts. Banolim Pizza has introduced a limited-time pizza featuring Gochang pungcheon eel.The consumer demand for loconomy food is already established. A survey by Embrain Trend Monitor of 1,000 adults found that 81.0% of respondents have purchased loconomy food, with 83.5% expressing a strong intent to buy in the future. Consumers view purchasing loconomy food as a form of value consumption that contributes to local economic revitalization and coexistence (61.9%). Notably, older consumers in their 40s and 50s tend to trust the quality associated with domestic ingredients, perceiving them as safe and healthy food (71.6% among those in their 50s).However, price remains a concern. About 74.0% of respondents expressed worries about rising prices for loconomy food made with domestic ingredients, and 61.6% indicated that these products are more expensive than regular items. There are also skeptical views that loconomy food may end up being a one-time experience (59.2% agreement) or a fleeting trend reliant on social media popularity (50.1%).Lee Eun-hee, a professor of consumer studies at Inha University, stated, Loconomy is significant as it secures stable distribution channels for local agricultural products and helps companies build a positive image of coexistence with the local economy. To avoid one-time marketing, local governments and businesses must collaborate to manage the timing, quantity, and pricing of agricultural products and maintain a system for joint promotion.* This article has been translated by AI. July 29, 2026 15:06
  • Korea Tourism Organization Restructures After 11 Years
    Korea Tourism Organization Restructures After 11 Years The Korea Tourism Organization has undergone an organizational restructuring for the first time in 11 years. The changes, which will take effect on August 3, aim to enhance public-private collaboration, improve tourist experiences, and strengthen strategic marketing functions. This restructuring comes as the organization prepares for the 2027-2029 Visit Korea Year.A key point of interest in this restructuring is how the organization will establish its presence through new initiatives.The organization connects the government, tourism industry, local governments, and private enterprises to enhance the competitiveness of Korean tourism. While the Korea Tourism Organization supports national tourism policies and oversees domestic and international tourism marketing, the Visit Korea Organization excels at integrating private sector ideas and capabilities into cohesive projects. The travel experience for tourists encompasses various industries, including airlines, accommodations, shopping, dining, performances, and transportation. The effectiveness of engaging these sectors and connecting them into a unified initiative is crucial for the Visit Korea Organizations competitiveness.Historically, the Korea Grand Sale has been the flagship initiative representing the organization. This event has successfully combined benefits in air travel, accommodation, shopping, dining, and experiences to boost demand and spending during the tourism off-season. While it has achieved significant results, the fact that the leading initiative of the organization has been limited to just one project highlights a clear limitation.Tourism is not merely about creating numerous events; it is about building a brand. Even with organizational changes, tourists remember the festivals, campaigns, and content they have experienced. This underscores the need for another flagship initiative that will evoke the Visit Korea Organizations identity alongside the Korea Grand Sale.The most notable change in this restructuring is the reorganization of the marketing team into a public-private collaboration team. This new direction aims to discover innovative projects that combine K-content, such as K-pop, gastronomy, cultural arts, and traditional culture, with tourism. Given the rapid expansion of interest in Korean tourism beyond shopping to include dining, performances, medical and wellness tourism, night tourism, and local experiences, this is a timely choice.The challenge lies not in merely creating another initiative but in consistently nurturing successful projects to establish them as representative brands of the Visit Korea Organization. It is essential to leave behind initiatives that can continue even after the Visit Korea Year concludes for this restructuring to hold significance.The change of the service improvement team to the tourism experience innovation team aligns with this goal. This team will work to reduce inconveniences faced by foreign tourists from arrival to departure, enhancing travel satisfaction and encouraging repeat visits. The strategic marketing team has also expanded its responsibilities beyond event promotion to include addressing key issues, external branding, and policy messaging.Another noteworthy change is the reorganization of the planning team into a management support team. This team will oversee partnerships with member organizations and diversify funding sources while implementing a project manager responsibility system and AI-based work innovations. The structure, where the responsible person oversees everything from planning to coordination with partners, execution, and evaluation, is expected to accelerate decision-making and enhance project quality. The value of AI will increase when it is used to support decision-making through tourist data analysis, identifying participating companies, and developing market-specific marketing strategies, rather than merely assisting with document preparation. Han Hae-ri, the Secretary-General, explained that this restructuring is intended to achieve substantial improvements rather than just a change in name.The role of the Ministry of Culture, Sports and Tourism is also crucial. To cultivate a sustainable brand, it is essential to provide the resources and authority necessary for designing medium- to long-term projects, rather than applying only short-term event budgets and evaluation cycles. There is a need for clearer coordination of the roles of related organizations, such as the Korea Tourism Organization and local tourism organizations and foundations. If public-private collaboration is required, the ministry should institutionally empower the Visit Korea Organization to lead these initiatives.The success of the organizational restructuring will not be measured by new team names alone. It will be evaluated when additional flagship initiatives emerge that evoke the Visit Korea Organization alongside the Korea Grand Sale.This task cannot be accomplished by the Visit Korea Organization alone. The Ministry must support policies and systems, the Korea Tourism Organization must establish nationwide tourism marketing and business foundations, and the Visit Korea Organization must drive private sector participation to create new tourism projects. Local governments and the tourism industry must also collaborate to ensure these initiatives operate effectively on the ground.Organizational charts are not long remembered. What tourists ultimately remember are the brands and experiences. The Visit Korea Organization must now respond with new flagship initiatives, and the government and tourism industry must work together to create those responses.* This article has been translated by AI. July 29, 2026 14:25
  • Record 8.32 Million Foreign Tourists Visit Seoul in First Half of 2026
    Record 8.32 Million Foreign Tourists Visit Seoul in First Half of 2026 In the first half of 2026, Seoul welcomed a record 8.32 million foreign tourists, who also set a new high for credit card spending.According to the Seoul Metropolitan Government, the number of foreign visitors from January to June increased by 21.3% compared to the same period last year. Among them, the largest group was from China, totaling 2.47 million, followed by Japan with 1.5 million, Taiwan with 880,000, and the United States with 620,000.During the same period, foreign tourists credit card spending reached 5.6172 trillion won, marking a 56.8% increase from the previous year. Both the number of visitors and credit card spending are at all-time highs. Monthly credit card spending surpassed 1 trillion won for the first time in April and continued to exceed that mark in May and June.Notably, the increase in spending outpaced the rise in visitor numbers. Officials attribute this trend to a growing number of tourists who are not only visiting major attractions but also experiencing Seouls culture and daily life through K-content, festivals, the Han River, and culinary, beauty, and wellness activities, which has extended their stay and spending opportunities.In terms of spending by sector, shopping accounted for the largest share at 46.4%, followed by healthcare and wellness at 24.4%. Food and beverage services made up 13.1%, while accommodation represented 10.7%.Regionally, 65% of total spending occurred in three areas: Gangnam, Jung-gu, and Mapo. Gangnam accounted for 29.3% of foreign credit card spending, followed by Jung-gu at 28.4% and Mapo at 7.3%.The Han River is also evolving into a destination for experiential tourism, combining performances, festivals, and activities. The Seoul Spring Festival 2026 expanded its reach across the Han River, attracting 7.06 million visitors, including 1.17 million foreigners, during the event. Revenue for businesses at the Han River bus terminal increased by 257% compared to the previous year.In the second half of the year, the city plans to enhance night economy initiatives, allowing foreign tourists to enjoy Seoul not just during the day but also in the evening and at night by expanding night tourism content in the Han River and urban areas. The goal is to connect major tourist attractions with nearby dining, shopping, and cultural experiences to increase tourists mobility and length of stay.To translate the increase in visitor numbers into tangible tourism revenue and stimulate the local economy, the city is also accelerating the development of high-value tourism sectors such as medical tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions), and premium tourism.In the medical tourism sector, the city plans to establish a one-stop platform that connects medical services, visas, accommodation, and tourism, and to increase the number of medical tourism interpreters from 108 to 1,000.In the MICE sector, the city aims to expand bleisure tourism programs that combine business and leisure, allowing international conference participants to experience more of Seoul before and after their business schedules. The Seoul MICE Plaza will also enhance its role as a workation hub to encourage longer stays and repeat visits.Cho Seong-ho, head of the Seoul Tourism and Sports Bureau, stated, We will continue to expand diverse tourism content to sustain the growth of tourism in Seoul. In the second half of the year, we will closely link experiential tourism content with local businesses, allowing tourists to enjoy various parts of Seoul and ensuring that the benefits extend to local economies and neighborhoods. July 29, 2026 14:25
  • Seongnam Youth Foundation Expands Global Exchange Through International Youth Conference
    Seongnam Youth Foundation Expands Global Exchange Through International Youth Conference The Seongnam Youth Foundation successfully concluded the 5th International Youth Conference in Seongnam held from July 19 to 22.According to the foundation on July 29, this years conference, themed Global Zalpha Life, focused on cultural diversity and international cooperation.Participants included youth and leaders from seven cities across six countries: Seongnam, South Korea; Wrocław, Poland; Shenyang, China; Hong Kong; Semarang, Indonesia; Osaka, Japan; and Aurora, United States.Attendees engaged in pre-conference training on cultural diversity, participated in country-specific cultural exchange programs, and held group discussions to understand each others cultures and share various social and cultural perspectives.Based on these discussions, they planned and presented nine global cultural fusion content projects reflecting cultural diversity, showcasing their international collaboration and creative problem-solving skills.During the conference, international participants experienced local culture and interacted with citizens throughout Seongnam, increasing interest in international exchange events.Local residents responded positively to seeing youth from diverse countries come together to share ideas and collaborate, with comments such as, This is a meaningful event that broadens youths understanding of the world, and The ongoing international youth exchange in Seongnam is a source of pride for the community.Notably, the process of planning and presenting joint projects on cultural diversity provided local youth with an opportunity to recognize the importance of international exchange and develop a sense of global citizenship.Yang Kyung-seok, the foundations CEO, stated, I hope this will be an opportunity for youth to understand different cultures and grow as global citizens, adding, We will continue to expand international exchange programs to provide opportunities for developing global competencies.Meanwhile, the foundation plans to leverage the international network established through this conference to continue expanding youth exchanges with overseas cities, aiming to position Seongnam as a hub for global exchange for future generations.* This article has been translated by AI. July 29, 2026 14:20
  • New Perspectives on Complex Funeral Culture Facilities in the Era of Regional Decline
    New Perspectives on Complex Funeral Culture Facilities in the Era of Regional Decline Regions are at a crossroads of survival.With declining populations and young people leaving, localities are struggling to find new growth drivers. Hampyeong is no exception. In this context, the proposed complex funeral culture facility in Sin-gwang-myeon has become a topic that prompts consideration of the regions future beyond merely constructing a funeral facility.Funeral culture is already changing rapidly.While burial was once the norm, cremation has become widespread. Recently, eco-friendly funeral methods such as tree burials and natural burials have gained popularity, leading to a trend where funeral facilities evolve into multifunctional cultural spaces that combine memorial, relaxation, and park functions, rather than being limited to crematories or columbariums.As society changes, facilities must adapt, and local administrations should reflect on these trends.However, funeral facilities often face significant resistance from residents. Concerns about living conditions, regional image, and traffic issues must be respected.Yet, concerns should not halt all discussions.It is essential to objectively verify how the project will impact the community, ensuring environmental sustainability, resident safety, and economic viability are thoroughly examined.Conversely, rejecting the project based solely on vague anxieties without sufficient verification is also an undesirable approach.Recently, proponents of the project have highlighted large-scale private investment, regional development funds, and job creation benefits.These figures are merely proposals from the developers, and the actual feasibility must undergo objective verification by local authorities and experts. The projects viability should not be judged solely by numbers, nor should possibilities be dismissed without verifying the data.Ultimately, the key is facts.Local administrations must transparently disclose all information to allow residents to make informed judgments. Developers should explain environmental impacts and operational plans, while residents should provide feedback based on adequate information.This process constitutes democratic public discourse.In an era of regional decline, a new facility can either present an opportunity for the community or sow the seeds of further conflict.What makes the difference is not the facility itself, but the preparedness of the administration and communication with residents.Hampyeong should not choose between unconditional support or opposition.What is needed is objective verification, transparent information disclosure, and a process that residents can accept.After this process, if the project is deemed beneficial for regional development, it can proceed; conversely, if it is judged to cause more harm than good, it should be reconsidered.The future of the region must be built on data, verification, and social consensus, rather than emotions.The most significant lesson the controversy over the complex funeral culture facility should impart to Hampyeong is precisely this.There is no need to fear new changes unconditionally, but neither should there be blind optimism.What the region needs is not voices of support or opposition, but a calm judgment for the future.* This article has been translated by AI. July 29, 2026 14:10
  • Kolon Group Launches Summer Blood Donation Campaign
    Kolon Group Launches Summer Blood Donation Campaign Kolon Group announced on July 29 that it is conducting a summer blood donation campaign titled Donate Blood and Enjoy Your Vacation to address the seasonal blood supply shortage.The summer season typically sees a significant drop in blood donations due to vacations and school breaks, making it a critical time for blood supply. Blood cannot be stored for long periods, so maintaining an adequate supply through continuous donations is essential. Since 2013, Kolon has been actively participating in blood donation campaigns every summer to contribute to this cause.This year, the campaign has expanded its reach to the local community. It has transitioned from being primarily focused on employees to include participation from citizens of Gwacheon. Additionally, Kolon has increased collaboration with its resorts and hotels to provide breakfast vouchers and hotel merchandise to blood donors until August 31, coinciding with the peak vacation season.The campaign began on July 22 at the Gwacheon Kolon Tower and will be held sequentially at eight locations nationwide, including Magok Kolon One&Only Tower, Gumi, Gimcheon, Daejeon, Gyeongsan, and Daesan. It will continue until July 31, with voluntary participation from employees and local residents.Blood donation certificates collected during the campaign will be donated to the Korea Childhood Leukemia Foundation to support the treatment and recovery of pediatric cancer patients. Since 2013, Kolon has donated over 6,800 blood donation certificates as part of its ongoing charitable efforts.Shin Eun-joo, Executive Director of Kolon’s Social Contribution Office, stated, Blood donation is an activity through which anyone can practice meaningful sharing. She added, We will continue to fulfill our corporate social responsibility and promote a culture of warm sharing through various community engagement activities.In May, Kolon also implemented Dream Partners Week, a week of volunteer activities where employees reached out to underserved neighbors living near their business locations. July 29, 2026 14:05
  • Gwangju Education Office Signs Agreement to Promote Inter-Korean Youth Sports Exchange
    Gwangju Education Office Signs Agreement to Promote Inter-Korean Youth Sports Exchange The Gwangju Education Office is laying the groundwork for inter-Korean youth exchanges through sports. On July 29, the Gwangju Education Office (Superintendent Kim Dae-jung) signed a memorandum of understanding with the Inter-Korean Sports Exchange Association (Chairman Kim Kyung-sung) at the Gwangju provincial offices business room. This agreement is part of a collaborative effort to integrate the values of peace and coexistence into physical education since the establishment of the Gwangju Education Office, which combines the educational capabilities of Jeonnam and Gwangju. Under the agreement, the two organizations plan to gradually implement various educational programs, including: operating inter-Korean youth sports exchange programs, experiential activities linked to peace and unification education, historical and cultural exchanges, and domestic and international sports camps and joint projects. The Gwangju Education Office aims to support students in naturally learning the values of cooperation, consideration, and respect through sports activities, helping them grow into future leaders with a sense of peace and community. Additionally, the Inter-Korean Sports Exchange Association will leverage its experience in sports exchanges and domestic and international networks to establish a sustainable youth exchange model and develop various programs that link peace education with physical education. Superintendent Kim Dae-jung stated, The establishment of the integrated education office was a new starting point for connecting educational values and opportunities, and this agreement will serve as an opportunity for youth from both North and South to prepare for the future together through sports. I hope that the experience of students running and communicating together will broaden mutual understanding and become a valuable asset in laying the foundation for peace on the Korean Peninsula. Chairman Kim Kyung-sung of the Inter-Korean Sports Exchange Association remarked, Sports is the most powerful means of communication that connects people beyond language and ideology. We will closely collaborate with the education office to ensure that youth can understand each other and build trust through sports. Meanwhile, the Gwangju Education Office plans to continue expanding domestic and international educational cooperation based on the values of peace, human rights, and coexistence, and to promote exchange programs in sports, culture, and history that enhance students global citizenship capabilities.* This article has been translated by AI. July 29, 2026 13:54
  • Suseong District Hosts Dubi Eco Winning Day with Samsung Lions to Promote Environmental Awareness
    Suseong District Hosts 'Dubi Eco Winning Day' with Samsung Lions to Promote Environmental Awareness Daegus Suseong District launched a unique campaign to raise awareness about environmental protection and resource recycling among citizens attending a professional baseball game.On July 28, Suseong District, in collaboration with the Samsung Lions, held the Dubi Eco Winning Day at Daegu Samsung Lions Park, featuring various interactive programs that combined baseball viewing with eco-friendly practices.This event was organized through a partnership between Suseong Districts mascot Dubi and the Samsung Lions. It aimed to engage spectators in environmental protection and proper waste separation while enjoying the game.Before the game, an environmental campaign booth was set up at the outdoor plaza near the third base entrance, educating participants on the correct methods for separating recyclables such as plastic bottles and caps. Participants received eco-friendly souvenirs to encourage reducing single-use items and adopting sustainable practices in their daily lives.The stadiums electronic display featured videos with the environmental mascot Dubi and his friend Dori, highlighting the importance of waste separation and resource recycling. During the game, an interactive Dubi Quiz Time engaged the audience and received a positive response.Attendees expressed satisfaction with the innovative cheering culture. Park Yeon-kyung, 49, who traveled from Ulsan with her family, said, I came all the way from Ulsan to watch the Samsung Lions play, and it was even more meaningful to enjoy an environmental campaign alongside the game. The promotion using the Dubi character was fresh and memorable. It was a great event for kids to learn about the importance of the environment naturally.Suseong District plans to continue expanding experiential environmental programs and resource recycling campaigns to encourage citizens to practice eco-friendly living in their daily lives.Suseong District Mayor Kim Dae-gwon stated, I hope this Dubi Eco Winning Day serves as an opportunity for citizens to enjoy baseball while naturally participating in environmental protection and sharing the value of the environment. We will continue to implement various eco-friendly policies and programs that are easy for citizens to engage with.* This article has been translated by AI. July 29, 2026 13:54
  • Yangyang Countys Wood Culture Experience Center to Reopen as Family-Friendly Space in 2027
    Yangyang County's Wood Culture Experience Center to Reopen as Family-Friendly Space in 2027 The Yangyang County Wood Culture Experience Center, which was completely destroyed by a fire in 2022, is set to reopen with a new look. The facility is transforming from a wood exhibition and experience center into a family-oriented cultural space where parents and children can relax, engage in activities, and play together, aiming to become a new hub for forest culture in the region.In June, Yangyang County completed construction and installation of exhibition facilities for the Wood Culture Experience Center, with plans for trial operations to begin in October and a formal opening scheduled for January 2027.This project aims to rebuild the center that was lost in the fire in January 2022. The county has invested a total of 61.56 billion won to reconstruct the facility and significantly expand its functions.The newly established Wood Culture Experience Center is significant as it goes beyond the previous role of the facility, providing a space for families to experience various cultural and educational activities while enjoying relaxation. The operational framework is designed to enhance visitor satisfaction by incorporating educational and experiential programs centered around wood, as well as recreational and play features.Yangyang County has set the operational direction of the facility as a family-oriented cultural space for parents and children. Rather than being solely for children, the center is designed to allow families to spend time together and enjoy nature, thereby increasing the duration of family visits and contributing to local tourism.The center will be located in Songi Valley Natural Recreation Forest, a popular destination known for its beautiful natural environment and accommodation facilities. However, there has been ongoing feedback regarding the lack of indoor cultural spaces where visitors can freely relax.In response, Yangyang County has decided to develop the Wood Culture Experience Center as a key facility that complements the functions of the recreation forest. It will operate as a family-friendly space accessible to both local residents and tourists, enhancing the competitiveness of forest tourism.The facilitys operations will also be differentiated by floor characteristics.The first floor will feature spaces for wood-related experiences and educational programs. Various programs will be available for children, teenagers, and families to learn about the properties of wood and the value of eco-friendly materials through hands-on activities.Experience sessions will be planned to last between two to three hours, allowing for easy participation. This practical approach aims to accommodate tourists visiting the recreation forest for short periods.The second floor will serve as a permanent relaxation and play area for families. The space will be designed for children to play safely while parents can relax comfortably, creating an environment where generations can spend time together.As cultural facilities evolve to include not only experiences but also relaxation and communication functions, the Wood Culture Experience Center is being recognized for actively reflecting this trend.Yangyang County is currently preparing for the opening by purchasing woodworking machines and various equipment necessary for the operation of the wood experience room, while also checking the operational environment of each facility. They are meticulously ensuring the safety of equipment and operational flow to provide a safe and pleasant environment for participants.The county is also focusing on securing expertise in program operations.To leverage the rich experience and expertise of the private sector, the county is in the process of selecting a specialized organization to operate wood experience and educational programs. This will enable the development of tailored programs for different age groups and audiences, as well as the systematic establishment of a professional instructor management system and safety management measures.Programs will be designed to accommodate various age groups, including preschoolers, elementary school students, teenagers, and adults, expanding content that families can enjoy together. It is expected that a variety of content, including hands-on woodcraft experiences, eco-friendly education, and creativity enhancement programs, will also be offered.Yangyang County plans to begin trial operations in October, assessing and improving any shortcomings that arise during the actual operation process. They will gather diverse feedback from visitors regarding facility accessibility, program composition, safety management, and operational methods to gradually enhance the content.Based on the results of the trial operations, the operational system and programs will be finalized, with full-scale operations commencing in January 2027.The county anticipates that the newly opened Wood Culture Experience Center will establish itself as a representative forest cultural facility linked to Songi Valley Natural Recreation Forest. If it develops into a complex space that increases the duration of family visits while providing both forest education and cultural experiences, it is expected to have a positive ripple effect on the local tourism industry.Additionally, it is expected to provide local residents with a cultural and educational space in their daily lives while showcasing unique forest experience content to tourists, potentially growing into a new cultural tourism landmark in the region.A Yangyang County official stated, “We are creating the Wood Culture Experience Center not just as a place to view exhibits or have one-time experiences, but as a family-centered cultural space where children can freely engage in activities and parents can relax comfortably. We will do our best to prepare a facility that satisfies both local residents and tourists by actively reflecting their diverse opinions during the trial operation period.”Meanwhile, Yangyang County plans to conduct a thorough review of the facilities and programs during the trial operations starting in October, continuously improving the content based on visitor feedback, and developing it into a representative forest culture and experience hub for the region with the official opening in January 2027.* This article has been translated by AI. July 29, 2026 12:48