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LG Electronics Reduces Packaging Design Time from 120 Hours to 1.5 Hours with AI Agent LG Electronics announced on July 29 that it has held an AX Hackathon to enhance company-wide artificial intelligence transformation (AX) and has selected five innovative projects for implementation. According to LG Electronics, over 2,100 employees submitted more than 700 ideas. After two months of evaluation and verification, the best ideas focused on practical applications were chosen. Key selected projects include a 24-Hour Fully Autonomous Work System that automates software development processes, saving over 1,200 hours per person annually; a Product Packaging Design Automation Solution that reduces packaging design time from 120 hours to just 1.5 hours; and a Logistics and SCM Specialized Solution that cuts ship schedule risk management data analysis time from three hours to one minute. Also recognized were a Unified Work Platform that reduces administrative task processing time by over 80% and an AI-Based Advertising Content Creation and Proposal System. LG Electronics plans to conduct proof of concept (PoC) for the five selected projects and expand their application to relevant departments. They will be registered as sub-agents of the companys AI platform, LGenie, to promote widespread adoption. This years AX Hackathon marks the third iteration of the event, which has established a bottom-up innovation culture centered on frontline employees. Participation has surged from about 500 in its inaugural year in 2024 to four times that number this year, with a total of over 2,000 ideas submitted to date. Cho Jung-beom, head of LG Electronics AX Center, stated, We will continuously enhance the outstanding projects identified through the AX Hackathon and expand their application across the company to accelerate innovation in our work processes. July 29, 2026 12:25 -
Massive Business Complex to Be Built in Jamsil, 2.5 Times the Size of COEX A major urban development project aimed at enhancing Seouls international competitiveness has officially begun. On July 28, the Seoul Metropolitan Government signed a business agreement for the Jamsil Sports and MICE Complex Development Project with the preferred bidder, Seoul Smart MICE Park Co., Ltd. (tentative name), with a goal of completion by 2032. This agreement signifies more than just a development contract. It represents the culmination of nearly four years of negotiations since the selection of the preferred bidder in 2021, overcoming challenges such as high interest rates, a stagnant project financing market, and soaring construction costs. The city engaged in over 160 rounds of negotiations and worked alongside the government to improve regulations, paving the way for the projects normalization. Most importantly, this project is expected to significantly enhance the competitiveness of the MICE industry, which is viewed as a future growth sector for Seoul. MICE encompasses meetings, incentive travel, conventions, and exhibitions, representing a high-value, integrated industry. Participants in MICE events tend to spend more than regular tourists, and the ripple effects on related sectors such as accommodation, shopping, culture, and transportation are substantial, making it a focus for major cities worldwide. The centerpiece of the Jamsil Sports and MICE Park will be a massive exhibition and convention center with an exhibition area of 89,000 square meters and a convention area of 19,000 square meters. This facility will be approximately 2.5 times the size of the current COEX, making it the largest exhibition space in Seoul. Notably, the upper exhibition hall will feature a column-free design to maximize space utilization, while the lower exhibition area will be designed to accommodate heavy equipment, enabling the hosting of major industrial fairs and international exhibitions. Experts consider large international exhibition centers as critical infrastructure that determines a citys industrial competitiveness. When international conferences and exhibitions are held, participating companies, buyers, investors, and academic experts will flock to Seoul, creating a virtuous cycle that leads to investment attraction and industrial development. Sports infrastructure will also see significant enhancements. A new 30,000-seat dome stadium will serve as the home ground for professional baseball teams LG and Doosan, and the concept of a stadium hotel will be introduced, allowing guests in certain hotel rooms and lounges to watch baseball games live. During the off-season, the stadium will operate as a multi-purpose cultural space capable of hosting large concerts, cultural events, and international gatherings, maximizing facility utilization. Additionally, a sports complex with 11,000 seats will be built to host international basketball games, K-pop performances, e-sports competitions, and global cultural events. The accommodation infrastructure will also be significantly expanded to support the MICE industry. The project area will include a total of 841 hotel rooms, comprising 288 five-star hotel rooms, 306 business hotel rooms, and 247 residence-style hotel rooms. Given that accommodation is one of the most critical factors for hosting international conferences and exhibitions, the integration of event venues and hotels within the same space is expected to enhance convenience for participants and boost international competitiveness. Alongside this, a prime office space of 200,000 square meters and commercial facilities of 110,000 square meters will also be developed. Moreover, cultural and leisure facilities, a skywalk, observation decks, plazas, and forest paths will be established, linking the Tancheon and Han River waterfronts, transforming the area into a complex city that combines tourism, culture, and business rather than merely focusing on exhibition space. From an urban planning perspective, the Jamsil Sports and MICE Park will play a key role in the southeastern international business belt, connecting COEX, the Yeongdongdaero Transfer Center, Hyundai Motors GBC, and the Han and Tan River waterfronts. This is expected to provide an opportunity for the southeastern part of Seoul to grow into a global business and international conference hub, complementing the existing tourism axis centered in the northern part of the city. The projects financing model is also noteworthy. The total project cost is estimated at 2.6955 trillion won (based on 2016 prices), and it will be fully funded by private capital without any financial support for construction and operational costs. In a departure from the traditional model where private entities monopolize development profits, this project will share a portion of its revenues with the Seoul Metropolitan Government, which will be used for balanced development across the city, establishing a public-private partnership model. The Seoul Metropolitan Government anticipates that this project will generate approximately 595 trillion won in economic ripple effects and create 2.42 million jobs. Tourism experts assert, The competition among international cities now hinges not on skyscrapers but on the strength of their MICE infrastructure, adding that the Jamsil Sports and MICE Park will be a key facility enabling Seoul to compete with cities like Singapore, Hong Kong, Shanghai, and Tokyo. Gang Seok, head of the Seoul Metropolitan Governments Balanced Development Bureau, stated, We will develop Jamsil into a global complex where sports, MICE, culture, and nature coexist, making it a core growth axis for G3 City Seoul to compete with major global cities. July 29, 2026 12:20
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Im Young-woong Fan Club Donates 165 Summer Blankets to Support Vulnerable Residents The fan club of singer Im Young-woong, known as Hero Era Yeongdongbang, has made a heartwarming donation of 165 summer blankets to help vulnerable residents in the Donghae area stay healthy during the summer. This initiative, funded by the voluntary contributions of its members, is particularly meaningful as it commemorates the 10th anniversary of Im Young-woongs debut.On July 29, the city of Donghae announced that the fan club donated summer blankets valued at 8.08 million won to support low-income households and elderly individuals living alone who are particularly vulnerable to the heat.This donation comes at a time when the region is experiencing extreme heat, aiming to assist neighbors struggling with the high temperatures. The fact that the blankets were prepared through the members voluntary contributions adds to the significance of this charitable act.The donated blankets will be distributed through the city of Donghae to low-income families, elderly individuals living alone, and other vulnerable households in need. It is expected to provide practical assistance to those who may find it difficult to use air conditioning or are facing financial hardships during the summer.As record-breaking heat continues, managing the health of vulnerable populations has become a pressing social issue. Providing summer bedding is seen as a welfare initiative that not only improves living conditions but also helps prevent heat-related illnesses.Hero Era Yeongdongbang has consistently engaged in community service activities beyond merely celebrating special occasions, spreading positive influence in the community. The culture of voluntary donations and service among fans is being replicated across the country, establishing a positive example of fandom culture that coexists with local communities.Last year, the fan club also donated 5 million won to the Donghae Welfare Center for the Disabled to support the independence of individuals with severe disabilities, demonstrating their ongoing commitment to helping those in need. By providing continuous support to local welfare organizations and vulnerable groups, the fan club is taking meaningful steps to grow alongside the community.The activities of the fan club are gaining attention as a form of civic engagement that goes beyond merely supporting the artist. By connecting their support for Im Young-woong with charitable acts for those in need, they are delivering a message of hope to community members.Recently, fandom culture has expanded beyond attending concerts and purchasing albums to include various social contributions such as donations, volunteer work, blood drives, and environmental clean-up activities. The Hero Era fan club is recognized as one of the leading fan clubs actively practicing positive influence through ongoing support for vulnerable groups, welfare facilities, scholarship donations, and contributions of coal briquettes and daily necessities.The city of Donghae acknowledges that the voluntary donation culture among private citizens plays a significant role in strengthening the local welfare safety net and plans to ensure that the donated items are delivered quickly and fairly to those in need.As community interest and participation grow, this donation carries significance beyond just providing goods. It is expected to help neighbors struggling in the heat have a healthier summer and to rekindle the spirit of community care among residents.Kim Seong-rae, head of the Donghae Welfare Department, expressed gratitude to the members of Hero Era Yeongdongbang for their warm contributions, stating, We will do our utmost to ensure that the donated summer blankets are delivered to vulnerable neighbors who are susceptible to the heat, allowing them to have a healthy and cool summer.Meanwhile, the city of Donghae plans to strengthen various welfare cooperation systems to promote voluntary sharing activities among private organizations and citizens, aiming to create a warm community where everyone can participate.* This article has been translated by AI. July 29, 2026 11:35
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Suwon Mayor Lee Jae-jun: The Goal of Suwon Visit Year is to Create a Global Brand The ultimate goal of promoting the Suwon Visit Year is to establish Suwon as a global brand, said Lee Jae-jun, the mayor of Suwon, during a report meeting on the progress of the Suwon Visit Year held at city hall on July 28. He emphasized, Suwons cultural, artistic, sports, and festival resources are excellent. A significant influx of tourists will benefit local businesses and traditional markets.The city is promoting the Suwon Visit Year under the slogan Suwon For YOU, aiming to transform it into a global tourist city attracting 15 million visitors. The Suwon Visit Year Promotion Committee and a citizen promotion group were launched in April.Key strategies include expanding global recognition, creating a tourism-friendly environment, developing a tourism economy ecosystem, and enhancing a culture of hospitality among citizens.Plans are in place to discover and promote tourism infrastructure based on K-content, activate public hanok villages, and specialize the Hanbok Street in Yeongdong Market to enhance tourism competitiveness.Local content includes a K-heritage culinary tour featuring chicken, the Suwon Sports Royal Tour, year-round performances at the Jeongjo Theme Performance Hall, special traditional music performances, nighttime openings at Hwaseong Haenggung, and the Suwon Arboretums Night Garden.The city has established a private partnership system by signing agreements with the International Tourism Forum, the Korea Simple Payment Promotion Agency, Suwon Post Office, and the Brewery Association.The three major festivals at Hwaseong will take place from September to October. The 2026 Suwon Hwaseong Media Art event, themed New Light and Joy - Suwon Hwaseong, Blooming with Light, will be held from September 19 to October 6 at Hwaseomun, Jang-anmun, and Jang-an Park.The 63rd Suwon Hwaseong Cultural Festival will occur from October 4 to 11 at Haenggung Plaza and Hwaseong Haenggung, along with the 2026 joint reenactment of King Jeongjos royal procession on October 4.In September, the Korea-China-Japan PD Forum and the Suwon Drone and Fireworks Festival will be held, followed by the Gyeonggi Indie Music Festival at Seoho Lawn on October 17-18.A city official stated, The Suwon Visit Year is a key project that requires collaboration from all departments. We will work together to create a virtuous cycle tourist city where visitors come, stay, spend, and return.The upcoming Suwon Hwaseong Cultural Festival in October is a special event aimed at encouraging citizen participation and attracting tourists, based on the historical asset of Suwon Hwaseong.* This article has been translated by AI. July 29, 2026 11:09
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Chungnam Governor Park Soo-hyun Prioritizes Local Interests in Attracting Public Institutions Chungnam Governor Park Soo-hyun announced plans to establish a long-term cooperation framework with Japans Nara Prefecture, linking natural and cultural heritage to create a new model for local diplomacy. A comprehensive roadmap to support large-scale corporate investments in the Chungnam region, focusing on power, water, and workforce, will be unveiled by the end of this month. On July 29, Governor Park held a press conference at the Chungnam Provincial Office, where he discussed key policy issues, including exchanges with Nara Prefecture, the construction of the Jicheon Dam, the second relocation of public institutions from the metropolitan area, the attraction of a consolidated headquarters for power generation companies, and the relocation of the Forest Resources Research Institute to Cheongyang. We aim for substantial cooperation, not just one-time exchanges.Governor Park emphasized the direction of exchanges with Nara Prefecture, stating, Japan possesses cultural heritage, while Chungnam has natural heritage. This presents an opportunity for both regions to share the value of their heritage and develop together. We will establish long-term and practical cooperation measures beyond mere friendly exchanges. He added, When diplomatic relations between central governments become strained, exchanges and cooperation between local governments can serve as a catalyst for improving relations between countries. I want to develop the exchanges between Chungnam and Nara into a model of local diplomacy. Chungnam and Nara Prefecture have maintained exchanges in culture, education, and tourism since signing a friendship cooperation agreement in 2011. To mark the 15th anniversary of the agreement, the two regions plan to promote academic exchanges centered on world heritage, cultural and tourism cooperation, and joint content development. Regarding the infrastructure needed for large-scale corporate investments in Chungnam, the governor announced that a detailed action plan from a regional task force will be released by the end of the month. Governor Park stated, We have formed a regional task force led by the Deputy Governor. We will create a comprehensive roadmap on how to secure power, water, and workforce. The roadmap will analyze the scale of power, water, and workforce needed for corporate investments and present the supply conditions in Chungnam along with future expansion plans. However, he noted, At this stage, it is difficult to guarantee the accuracy of all figures and plans. We will continuously refine our plans in line with changes in investment scale and industrial conditions. On the contentious issue of the Jicheon Dam construction, Governor Park reaffirmed his commitment to fully accept the decisions of the public discourse committee. He stated, While I have a clear personal opinion on the Jicheon Dam, I am firmly committed to accepting the committees decision 100%. The governor should not interfere in the committees discussions. He added, The information and conditions that the public discourse committee needs to review may change before and after the announcement of large-scale corporate investment plans centered on AI and semiconductors. However, for everyone to accept the outcome, the discourse process must be conducted fairly, transparently, and neutrally. Governor Park also mentioned that he has requested the government to ensure the neutral and transparent operation of the public discourse committee. The sacrifices made during the construction of Sejong City must be reflected in the relocation of public institutions.Regarding the second relocation of public institutions from the metropolitan area, he argued that the sacrifices made by Chungnam during the establishment of Sejong City should be considered in the governments relocation criteria. Governor Park stated, Chungnam has contributed land, population, and tax revenue to support the national policy of establishing Sejong City as the administrative capital. We have made sacrifices akin to losing an arm, but current policymakers seem unaware of this history. He continued, The government demands that the second relocation logic focus on synergy with the first relocated public institutions, but Chungnam has no record of the first relocation, making it impossible to explain synergy. We should not apply mechanical criteria like those used for other innovation cities. He emphasized that the Chungnam Innovation City has not seen any public institution relocations in the six years since its designation and that the second relocation should provide new development opportunities for Naepo New Town and Chungnam Innovation City. Governor Park also expressed his intention to actively advocate for the relocation of public institutions and local issues to political figures visiting Chungnam, regardless of their affiliations or tendencies. Attracting a consolidated headquarters for power generation companies should focus on future competitiveness, not just compensation.On the attraction of a consolidated headquarters for power generation companies, he stated that Chungnam would emphasize its competitiveness as a center for future energy transition, in addition to the sacrifices made due to coal-fired power generation. Governor Park remarked, Chungnam has supported national industrial development through coal-fired power generation for the past 40 years, enduring significant sacrifices. However, we should not limit ourselves to a compensation argument for the consolidated headquarters. He added, In the Chungnam West Coast, new energy policies and projects in 14 areas, including renewable energy and alternative industries, are being promoted. We will advocate for Chungnam West Coast to become the center of South Koreas future energy transition. However, he clarified that the success of Chungnams energy transition policies should not be equated with the outcome of attracting the consolidated headquarters. Governor Park stated, The arrival of the consolidated headquarters will not solve all problems at once, nor will its absence lead to the collapse of Chungnams energy industry base. We will do our best to attract it while approaching the broader context of energy transition and alternative industries with calmness and confidence. He also outlined plans to secure regional hub functions by utilizing existing power generation infrastructure in Taean, Boryeong, and Dangjin, even if the consolidated headquarters is established in another region. Regarding the relocation of the Forest Resources Research Institute to Cheongyang, he confirmed that the plan would proceed without any setbacks. Governor Park stated, Chungnam Province and Cheongyang County are discussing necessary arrangements, including cost-sharing, and related procedures are progressing smoothly. We will soon finalize a specific schedule and sign a memorandum of understanding with the Cheongyang County Mayor. On noise issues raised around the planned relocation site, he acknowledged it as a practical matter that needs to be resolved, reiterating, We will clearly push forward with the relocation of the Forest Resources Research Institute to Cheongyang. The distinctiveness of the 9th elected administration lies in continuity, not disruption.Regarding the retention of the previous administrations slogan, Strong Chungnam, he emphasized the importance of continuity and practicality in governance. Governor Park Soo-hyun stated, Changing all existing signs and policies just because the governor has changed is not true distinctiveness. True change comes from inheriting successful policies and improving the inadequate ones to achieve tangible results. He explained that the philosophy of the 9th elected administration, Communicating Chungnam, focuses on creating real communication and change in administrative practices rather than simply adopting a new slogan. In response to some criticisms of performative actions, he remarked, If there are criticisms that this is a show, it may indeed be a show, but if we continue this for four years, we will ultimately be evaluated sincerely. Governor Park also addressed attempts to categorize him within a specific political faction, stating, I have never operated within a specific lineage while engaging in politics. He concluded, Regardless of their affiliations, I will warmly welcome anyone visiting Chungnam for the benefit and future of the region, and I will actively convey local issues and the demands of residents. The criteria for judgment will not be based on specific politicians or factions, but on the interests and development of Chungnam.* This article has been translated by AI. July 29, 2026 10:48
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Gimpo Mayor Lee Gi-hyung Attends All 14 Residents' Meetings, Uncovers 56 Local Issues Gimpo Mayor Lee Gi-hyung visited all 14 residents meetings held since June, where he listened to community members discuss locally identified issues and expressed his commitment to support the implementation of projects and budget allocations that address problems overlooked by the administration.According to the city on July 29, the 14 community councils in Gimpo held their 2026 Residents Meetings from June 13 to July 27. During these meetings, they shared results from last years activities and the status of this years community empowerment projects, ultimately deciding on the priorities for the 2027 community plan through resident voting.The residents meetings serve as a core process of community governance, where councils identify local issues and necessary projects, explain them to residents, and determine actionable agendas through advance and on-site voting. Gimpo City is currently establishing community councils across all 14 districts to promote local initiatives.This years meetings included reports on the 2025 activities of each community council and the status of 2026 projects, followed by explanations of the 2027 community project plans reflecting local characteristics, such as improving living conditions, traffic safety, culture, welfare, and community revitalization.A total of 23,338 votes were cast by residents, leading to the identification of 56 local issues based on discussions and voting results. These issues will undergo a review and deliberation process for future community empowerment projects.The city plans to confirm actual projects after reviewing related laws, project costs, land acquisition, safety, and potential overlaps with other initiatives, ensuring that tasks residents can feel are actively reflected in the 2027 city plan and budget process.Mayor Lee visited all 14 districts where the meetings were held to verify the activities of the community councils and the issues raised by residents and council members. He instructed relevant departments to address administrative support for projects requiring it.Gimpo City aims to go beyond merely conducting residents meetings as internal decision-making events. It plans to enhance the feasibility of resident proposals by linking them with departmental reviews and consultations, ensuring that selected issues lead to administrative plans and budget allocations.Previously, Gimpo amended relevant ordinances to strengthen the autonomy and accountability of community councils and recruited members for the fourth term of the councils in each of the 14 districts. The selected members will be responsible for hosting residents meetings, identifying local issues, and promoting resident-led projects from 2026 to 2027.Mayor Lee stated, While administration must operate within the confines of systems and regulations, residents are the first to identify issues that the administration may overlook in their daily lives and can create practical alternatives. We will actively support projects proposed by residents to lead to tangible changes in the community.He added, The opinions of citizens gathered at the residents meetings will serve as an important criterion for the future operation of Gimpos administration. We will continue to communicate to ensure that community governance does not remain a formal participation process but becomes a system where residents directly determine the future of their community.Meanwhile, Gimpo City plans to conduct reviews and deliberations for the 56 issues selected through the residents meetings, sharing the final project implementation status and budget allocation results with the community councils. The city aims to ensure resident participation throughout the project implementation process, establishing a community governance system that encompasses proposal, decision-making, execution, and performance verification.* This article has been translated by AI. July 29, 2026 10:30
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Lawmaker Questions HDC Payments to Former KFA President's Associate Chung Mong-kyu, the former president of the Korea Football Association (KFA), is under scrutiny after it was revealed that an executive from HDC Group, which he led, received over 1 billion won while working in a key administrative role at the KFA for 11 years. This has reignited concerns over the privatization of the KFA, especially as follow-up actions from the Ministry of Culture, Sports and Tourism and the KFA have been delayed for more than a year.Jeong Yeon-wook, a lawmaker from the People Power Party, announced plans to intensively question this issue during a KFA hearing scheduled for July 30. Originally set for July 22, the hearing was postponed, and both Chung and former national team coach Hong Myung-bo have been called as witnesses.According to the Ministrys audit, an HDC executive, identified as A, was dispatched to the KFAs administrative support team from March 2013 to November 2024 without any basis in personnel regulations. This period far exceeded the maximum allowable dispatch duration of two years. A oversaw key operational tasks, including personnel, general affairs, accounting, and contracts, and received over 1 billion won in consulting fees and allowances. It was also confirmed that A failed to report personal conflicts of interest during the process of increasing his consulting fees.The Ministry assessed that A posed a high risk of providing HDC with advance information regarding KFA projects. Evidence from the audit indicated that numerous documents exchanged between foreign architects and the KFA during the construction of the Cheonan Football Center were shared with HDC.In response, Chung denied the allegations during the 2024 National Assembly audit, stating, While Hyundai Development Company has assisted the KFA, it has never profited from it. We were asked to help because we have a lot of expertise.However, A, who is subject to disciplinary action, retired in November 2024, just before the Ministrys audit began, making it impossible for the KFA to impose its own disciplinary measures.Follow-up actions from the Ministry have also been stalled for over a year. In February 2025, the Ministry referred As case to the police for investigation, but as of now, the police inquiry is still ongoing. Additionally, efforts to amend regulations to prevent improper dispatch of employees from the parent company have been halted due to a lack of preparation under the acting leadership of KFA Vice President Lee Yong-soo.Moreover, there has been no progress on disciplinary actions against key executives related to 27 violations uncovered during a specific audit in 2024, including illegal activities in the appointment process of Jurgen Klinsmann and Hong. Despite winning in the first instance of a lawsuit against the KFA, the enforcement of disciplinary measures was suspended following a ruling in the appellate court on June 12.Jeong criticized the Ministry, stating, Despite confirming the KFAs illegal activities, the Ministry has neglected its responsibilities as a supervisory body by failing to ensure even the minimum follow-up actions, such as referring the case for investigation and amending regulations.He added, The issue is not whether there was a profit, but that the operations and information of a public organization funded by taxpayer money were completely open to a specific company. The fact that over a year has passed without any follow-up actions indicates that the KFA lacks the will to rectify the situation or a reform system.Jeong emphasized, The fact that over 1 billion won was paid over 11 years while receiving a dispatched employee from the parent company is evidence that the association has been operated like a personal company of the president. The Ministry must not only announce the audit results but also ensure that follow-up actions are implemented and establish effective management and oversight measures.* This article has been translated by AI. July 29, 2026 10:21
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K-Beauty Glow Week Held in São Paulo with 21 Participating Companies The Ministry of SMEs and Startups announced that it is hosting the K-Beauty Glow Week in Brazil on July 28-29 at the Grand Hyatt São Paulo.This event is part of a global expansion project for K-brands that has previously taken place in cities such as Shanghai, Hanoi, and Rome. Brazil is recognized as the largest manufacturing and domestic market in South America, and interest in K-Beauty has been rising recently.At the São Paulo event, 21 domestic beauty companies will set up individual exhibition and experience spaces to welcome visitors. They will also hold experience events with local influencers to discover potential customers who cannot attend the venue.Notable Brazilian companies, including Natura, the leading cosmetics manufacturer and distributor in the Latin American market, and Riachuelo, which operates thousands of drugstores in Brazil, as well as Mercado Libre, the largest e-commerce platform in the region, will also visit the event.Additionally, in collaboration with Shopee, a major e-commerce platform in Latin America, an online promotional sales event will be held until the end of August. This online event will feature 2,000 popular beauty products at discounts of up to 30%.Shim Jae-yoon, the Global Growth Policy Director at the Ministry, stated, Brazil is one of the largest beauty markets in the world and has high growth potential due to the influence of K-culture. We will implement various policy supports to help the K-Beauty trend spread widely throughout Brazil and Latin America. July 29, 2026 10:15
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Walking, Running, and Yoga: 'Leisurely Morning' Course at Gwangjin Bridge The Leisurely Morning program, which allows participants to walk and run at their own pace without competition or rankings, is expanding to Gwangjin Bridge.On July 29, the Seoul Metropolitan Government announced that it will operate the Leisurely Morning Gwangjin Bridge course on August 2 and 9 at Gwangnaru Hangang Park and the surrounding area. This time, the program will diversify its offerings by incorporating yoga, cultural experiences, and relaxation into the existing exercise activities.The Gwangjin Bridge course is designed for participants to enjoy the scenic views of the Han River while walking at their own pace, starting from Gwangnaru Hangang Park. It is easily accessible by public transportation from Cheonho Station to Gwangjin Bridge.At the starting point, Gwangnaru Bicycle Park, participants can check their fitness levels at the Seoul Fitness Center.Notably, the Gwangjin Bridge 8th Street, a multi-cultural space within the bridges support structure, will offer programs that combine exercise with cultural and relaxation activities. A small yoga class will be held from 8 a.m. to 10:30 a.m., accommodating 30 participants per session, with a total of seven sessions available on a first-come, first-served basis.Inside Gwangjin Bridge 8th Street, there will be photo zones and props for participants. Citizens who post photos taken on-site with a designated hashtag and tag the official account will have a chance to win souvenirs through a lottery.The city plans to continue expanding the Leisurely Morning courses and content by utilizing the Han River, urban areas, and major attractions in different regions. The goal is to develop this program into a representative lifestyle sports initiative that allows citizens to experience various parts of Seoul in new ways, linking local scenery and cultural facilities.Cho Sung-ho, head of the Seoul Tourism and Sports Bureau, stated, We have confirmed the potential for Leisurely Morning to grow into a new weekend exercise culture, with 6,807 citizens participating in Yeouido and downtown Seoul. The third course at Gwangjin Bridge will provide a more diverse experience by combining walking over the Han River, yoga, and cultural experiences.* This article has been translated by AI. July 29, 2026 09:48
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Pentahills W Square: A New Retailtainment Hub As online shopping becomes commonplace, the competitiveness of commercial facilities is evolving. The concept of retailtainment—a blend of shopping, dining, culture, and leisure—is emerging as a new trend in commercial districts.In this context, IS Dongseos waterfront cultural complex, Pentahills W Square, is gaining attention as a new center for local commerce, emphasizing experiential retail. The variety of content designed to encourage visitors to linger has sparked interest in leasing opportunities.Retailtainment combines cultural, entertainment, and experiential elements with shopping spaces. It expands the role of commercial facilities beyond mere shopping to include spaces for families to spend time together and enjoy leisure activities.Pentahills W Square is set to utilize its location near Jungsan Lake Park to create a mixed-use space where shopping, dining, culture, and experiential content can be enjoyed together. It aims to attract not only consumers with specific purposes but also local residents and families looking for a regular destination.Brands are gradually being confirmed for the complex. Agreements have been signed with educational brand Jongno M School, the large kids theme park Bounce Superpark, Jongno Bookstore, and Unnie Pilates, among others. Additionally, efforts are underway to attract a multiplex cinema, a corporate supermarket, and large home goods stores to enhance the competitiveness of the commercial facility.With a diverse range of content and a waterfront location, leasing consultations are actively taking place. There is a growing demand to explore not just leasing conditions but also the potential for brand presence and future commercial district development.The real estate industry advises that when investing in commercial facilities, it is crucial to comprehensively assess location, future growth potential of the commercial area, the composition of businesses, and the presence of key anchor facilities.Pentahills W Square will cover approximately 93,000 square meters and feature over 490 stores. It is being developed as a large waterfront cultural complex that encompasses shopping, dining, culture, leisure, and healthcare functions. Its proximity to the Daegu Metro Line 2s Sawol Station is expected to secure a broad customer base from both Daegu and the Gyeongbuk region.Information regarding store leasing can be found on the official website, and a model house is currently operating near the intersection of Suseong University in Suseong District, Daegu. July 29, 2026 09:30
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Seoul Education Chief Jeong Geun-sik Advocates for Lifelong 'Basic Education' Jeong Geun-sik, the Superintendent of the Seoul Metropolitan Office of Education, outlined the direction for the second phase of Seouls education administration during a press conference on July 22. In a subsequent exclusive interview on July 23, he presented a detailed vision for the future of education in Seoul. In light of recent controversies, including the popular drama True Education and the situation at Paichai High School, Jeong cautioned against private retribution and unilateral punitive measures. Instead, he proposed educational solutions and institutional safeguards as alternatives. He declared a new paradigm of basic education that extends the scope of public education from primary and secondary levels to encompass lifelong learning, opposing the trend of budget cuts justified by declining school-age populations.Addressing School Conflicts Through Dialogue, Not PunishmentThe drama True Education, which highlights the decline of educational authority, has gained immense popularity, coinciding with heightened tensions at Paichai High School, leading to increased fatigue within the education sector. While many citizens demand immediate and severe punishment, Superintendent Jeong emphasized the need for a reflective approach to address the underlying issues. Regarding the recent conflicts in education, including the situation at Paichai High School, Jeong stated, Simply imposing harsh penalties and criticism will not resolve fundamental problems. He stressed the importance of engaging in thorough discussions to find common ground, even if it takes time. He argued that the essence of education lies in uniting the educational community and fostering reconciliation, rather than succumbing to societal anger through immediate disciplinary actions. Jeong also distanced himself from the sensationalized portrayals of private retribution and extralegal control depicted in True Education, asserting that conflicts in education should be resolved through mutual understanding and public systems to restore broken trust. To support this, he promised to deploy a 100-member legal team for teachers in cases of false child abuse reports and to transition to a school and education support center-based response system (SEM119) for handling complaints, ensuring teachers can teach without fear. On the issue of student smartphone regulations, which have become a common source of conflict, he emphasized the need for voluntary agreements rather than outright bans. He noted, Students desire freedom of use, while parents seek regulation, indicating a need for intergenerational dialogue. He advocated for students to engage in discussions to reach self-imposed agreements rather than imposing unilateral bans. He added that while the development of a so-called Alpha Phone (Edu Phone) with control features for essential school communication is being considered, there are significant concerns regarding monopolistic practices by specific companies, necessitating a cautious approach.Expanding Basic Education from Early Childhood to SeniorsThe primary focus of Jeongs second term is the establishment of basic education. This represents a paradigm shift where the state takes responsibility for essential education necessary for the sustainability of the national community, moving beyond mere knowledge transmission. Jeong stated, Basic education is essential for maintaining a healthy democratic republic and ensuring the sustainability of our society. He explained that the framework of passive compulsory education, which previously only covered primary and secondary schools, must be broken to guarantee necessary learning from early childhood through to senior education. He plans to include early childhood education for children aged 3 to 5 within the public education system and significantly expand education for parents and seniors, ensuring that the state supports both the starting and concluding points of education. Addressing the looming budget freeze due to declining school-age populations, Jeong expressed concern over the governments and budget authorities moves to cut local education financial grants. He firmly opposed the economic logic of mechanically reducing education budgets based on declining student numbers. He emphasized, We cannot close classrooms or halt essential infrastructure investments for school safety simply because student numbers are decreasing. He argued that the need for advanced financial investment is more pressing than ever, as public education must expand its responsibilities to include AI-based future classrooms, personalized education, and mental health support. Jeong also raised his voice against criticisms labeling student public transportation subsidies as cash handouts. He asserted, Attending school is compulsory education; it is natural for the state to support students mobility, whether they walk or need to take a vehicle due to distance. He criticized the older generation for viewing free rides for seniors as acceptable while opposing support for students right to travel as mere handouts, calling it a painful mistake driven by political calculations.Reforming College Entrance Exams to Focus on Student Well-beingJeong expressed a strong commitment to reforming the college entrance examination system, which he believes hinders innovation in primary and secondary education. He pointed out the limitations of the current system, which relies heavily on multiple-choice exams taken simultaneously by all students nationwide, stating that this model is unsustainable in the long term. He argued that the actual proportion of students entering college based on exam scores is gradually decreasing, and thus the entrance system must be restructured to fully reflect students growth and capabilities. As alternatives, he proposed the establishment of written and essay-type evaluations and absolute grading, predicting that AI technology could be the key to resolving fairness issues in assessments. Jeong explained, The biggest barrier to written and essay evaluations is the concern over subjective grading, but by introducing an AI grading system (Chaeum AI) trained on vast data, we can significantly enhance objectivity in evaluations and alleviate concerns over arbitrary grading. Regarding the full implementation of the high school credit system, he promised to gather feedback from schools through a monitoring group and to support the system with a focus on educational demand and significant financial investment. Furthermore, he identified teachers research capabilities as a core driving force for college entrance reform and future education. Jeong noted that there are over 880 teachers with doctoral degrees in the Seoul Metropolitan Office of Education, yet teachers in South Korea are often viewed solely as instructors rather than researchers. He stated, To teach well, research must be conducted in parallel, advocating for providing teachers with time to focus on research and increasing budget support for teacher learning communities to foster a culture of research within the teaching profession. Finally, Jeong identified enhancing students mental health as his top priority for his four-year term. He emphasized, Before learning, childrens mental health must be prioritized for growth and the opening of various possibilities. He vowed to reverse the rising trend of student suicides driven by excessive academic pressure and isolation. He concluded, To achieve this, I will successfully establish a Mental Recovery Campus that integrates healing and learning, ensuring that no child is left behind in warm Seoul education.Jeong Geun-sik, Superintendent of the Seoul Metropolitan Office of Education, was born in 1957 in Iksan, Jeollabuk-do. He graduated from Jeonju High School and earned his bachelors, masters, and doctoral degrees in sociology from Seoul National University. He began his teaching career as a full-time lecturer in sociology at Chonnam National University in 1985 and served as a professor in the sociology department at Seoul National University from 2003 to 2023, dedicating nearly 40 years to nurturing future scholars. He has engaged in extensive academic activities, serving as a visiting professor and researcher at institutions such as Harvard University, Kyoto University, the University of Chicago, and Free University of Berlin. In 2004, he served as president of the Korean Society for the History of Sociology. During his tenure at Seoul National University, he held various key positions, including deputy director of the Kyujanggak Institute for Korean Studies, chair of the council, and director of the Institute for Unification and Peace Studies. Since March 2023, he has remained at the university as an emeritus professor. Beyond academia, he has been deeply involved in addressing significant historical issues in Korean society and promoting peace. He served on the Commission on the Truth and Reconciliation for the Japanese Colonial Era in 2005 and chaired the second Truth and Reconciliation Commission from December 2020 for two years, mediating complex social conflicts and fostering reconciliation. Elected as the 23rd Superintendent of the Seoul Metropolitan Office of Education in October 2024, he successfully secured re-election in this years election, leading the administration of Seoul education that encompasses the entire life cycle. July 29, 2026 06:05
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President Lee Meets Brazilian Koreans, Emphasizes Government Support President Lee Jae-myung met with Brazilian Koreans on July 28, stating that he has instructed diplomatic missions to engage more with local communities and listen to their concerns.During a luncheon in a hotel in São Paulo, where the largest Korean community in South America is located, President Lee remarked, Why does the state exist? It is here to solve your difficulties and provide assistance.About 200 members of the Korean community, including representatives from the Brazilian Korean Association and the Rio de Janeiro Korean Association, as well as individuals from various sectors such as economics, law, education, culture, and the arts, attended the event.President Lee encouraged ambassadors and consuls to meet frequently with expatriates and overseas citizens, stating, I have told them to ensure that our diplomatic missions are not seen as merely existing without purpose. They should meet and listen actively.He also expressed a commitment to addressing issues related to local government and systems through diplomatic channels, emphasizing that resolving matters through official routes is often more effective than individuals filing complaints directly.If you present the difficulties you face regularly, the government will strive to resolve or alleviate them, he assured, reiterating his promise to incorporate community feedback into policies for overseas citizens and to utilize it in foreign policy.President Lee made it clear that the meeting would not be a one-sided affair. He acknowledged that past gatherings often left attendees feeling like they were merely there to listen to the president speak. I want to avoid that, he said, inviting participants to share their experiences and suggestions freely.He also explained the rationale behind his active overseas visits since the beginning of his term. Meetings between heads of state greatly aid economic cooperation, security collaboration, and civilian exchanges, he noted. Rather than just making a formal visit, building genuine trust can quickly improve the situation for businesses and expatriates in the region.President Lee emphasized the importance of visiting many countries early in his term to normalize or deepen relations, stating, It is much harder to create new opportunities later in my term.According to a written briefing from Chief Spokesperson Kang Yu-jung, the meeting began with a three-minute documentary summarizing the official history of Korean immigration to Brazil, which started in 1963. The film depicted how the community settled in a foreign environment and the generational changes that occurred.During the event, President Lee personally presented awards to Korean immigrants who settled in Brazil after the Korean War, descendants of independence activists, and first-generation agricultural immigrants. The awards recognized their contributions, stating, Even in a foreign land, you did not forget your homeland, and your sweat, patience, and dedication have become the solid roots of the community and stepping stones for future generations.Bruno Kim, president of the Brazilian Korean Association, welcomed attendees and shared the history of Korean immigration, noting that the current third-generation youth live on the efforts of earlier agricultural immigrants who settled in Brazil 63 years ago. He requested continued support and attention from the homeland to help the Brazilian Korean community thrive while maintaining their pride as Koreans.President Lee remarked that the history of cooperation between Brazil and Korea is deeply connected to the existence and lives of the Korean community. He highlighted that expatriates understand the languages, cultures, markets, and people of both countries better than anyone else, serving as a strong bridge between the two nations.He also noted that the 51 Koreans who first settled in Brazil in 1956 laid the groundwork for the official agricultural immigration program that began in 1963. He mentioned how early immigrants developed farms and entered the clothing and sewing industries in São Paulo, becoming a significant part of Brazils textile and fashion sector.Furthermore, he acknowledged that the achievements of the Brazilian Korean community over the past 60 years extend beyond economic success, stating, They have worked diligently to establish trust in Brazilian society towards Koreans.He specifically referenced the Clean in Front of Our Store campaign initiated by the São Paulo Korean community, which significantly changed not only the landscape of Koreatown but also the perception of the local community.He emphasized that the designation of Korean Immigration Day and Korean Culture Day as official holidays by the São Paulo government, along with the establishment of Hangul Day, symbolizes the trust and respect Brazilian society has for the Korean community.President Lee also conveyed greetings from Brazilian President Luiz Inácio Lula da Silva, stating, President Lula asked me to send his regards to you all. He mentioned that there are only two presidents in the world with labor backgrounds, you and I. Let us work hard to resolve our challenges together.During the open discussion, Hong-rae Kwon, chair of the Korean Community Development Support Association, and Lee Jae-myung, COO of the startup KLAVI, along with Mi Hong, vice president of the Korean Medical Association, shared their experiences and expectations from the government.Kwon urged for more active exchanges between Korea and Brazil and requested ongoing attention from the homeland for the advancement and growth of the Brazilian Korean community.Lee, the COO of KLAVI, suggested support for Korean youth to seize new entrepreneurial opportunities in Brazil, where tax reforms and a re-industrialization focused on artificial intelligence and robotics are underway. He also called for continued interest and support for the first-generation immigrants who laid the foundation for the community.Hong expressed gratitude for the Korean language education provided by her parents, which enabled her to grow as a doctor in Brazilian society and serve the Korean community. She noted that the São Paulo Korean community is contributing proudly to mainstream Brazilian society based on a spirit of warm solidarity.The event included cultural performances featuring traditional Korean music, enhancing the significance of the gathering.In concluding the meeting, President Lee pledged, I will work harder so that you can take pride in your homeland. I do not know when we will meet again, but I hope you always hold onto hope and continue to live happily.Spokesperson Kang noted that President Lee also participated in a group photo with attendees, and the meeting lasted approximately one hour and 40 minutes, including lunch, open discussions, and cultural performances.* This article has been translated by AI. July 29, 2026 06:00
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President Lee Jae-myung Aims for Cooperation with Brazil in Aviation, Minerals, and K-Beauty President Lee Jae-myung announced on July 28 that South Korea aims to achieve concrete cooperation with Brazil in three key areas: joint development of next-generation civil aircraft, supply chains for critical minerals, and K-Beauty.Speaking at a Korea-Brazil business roundtable in a hotel in São Paulo, President Lee stated, If South Koreas unique innovative technology and manufacturing capabilities combine with Brazils abundant resources, the two countries can become optimal partners leading stable supply chains and future industries.He emphasized the importance of finding partners that can create synergies, especially as global uncertainties rise due to intensified technological competition and supply chain restructuring. As the global industrial and economic order is rapidly changing, it is more important than ever to meet partners who can leverage each others strengths, he said.President Lee described Brazil as a treasure trove of critical minerals essential for advanced industries and a leader in clean energy sources such as hydropower, wind, and solar energy, as well as the bioethanol market. He also noted Brazils world-class capabilities in producing small and medium-sized civil aircraft.While acknowledging that Brazil is South Koreas largest trading partner in South America and that the presence of South Korean companies in Brazil is gradually increasing, he pointed out that the current trade volume is still very low compared to the economic scale and cooperation potential of both countries.He identified three areas for future achievements: joint development of next-generation civil aircraft, cooperation in critical mineral supply chains, and K-Beauty.If our businesses work together, South Korea and Brazil can grow as leading aircraft manufacturing countries in the global aviation market, important partners in supply chain cooperation, and leaders in the global beauty market, he asserted.President Lee expressed hope that business leaders would discover additional areas for cooperation that could lead to mutual prosperity and urged them to solidify a relationship based on trust and collaboration that differs from the past.He also referenced his recent summit with Brazilian President Luiz Inácio Lula da Silva, stating, I had many discussions with President Lula, and our two countries must find a new path to realize each others potential through cooperation.Before the event, President Lee and Vice President Geraldo Alckmin toured exhibition booths set up by South Korean cosmetics companies in the roundtable venue. He inquired about the impact of tariffs on the international competitiveness of Korean beauty products and assessed the local market situation.In his welcoming remarks, Vice President Alckmin noted that while trade between the two countries reached approximately $10 billion in 2025, it had previously peaked at around $15 billion in 2011, indicating significant room for expanding cooperation.According to Brazilian sources, South Koreas cumulative investment in Brazil is about $11 billion, with approximately 120 South Korean companies currently operating in the country, 80% of which are in the manufacturing sector.Vice President Alckmin highlighted key areas for cooperation between the two countries, including manufacturing and infrastructure, advanced industries, and consumer goods and distribution. He stressed the need to strengthen supply chains by combining South Koreas technological prowess with Brazils natural resources, as well as to expand technology transfer and exchanges.He particularly noted that 88% of Brazils electricity generation comes from clean energy and mentioned potential cooperation in artificial intelligence and data centers. The introduction of South Koreas C-390 transport aircraft and collaboration at the Alcântara Space Center were cited as representative examples of aerospace cooperation.Vice President Alckmin stated, The relationship between Mercosur and South Korea will also become closer, revealing that the Brazilian government has begun internal discussions to resume trade agreement negotiations with South Korea and Mercosur.In the consumer goods sector, he remarked that the influence of Korean culture and products, including K-Beauty, entertainment, and food, is growing in Brazilian society. The Brazilian National Health Surveillance Agency is also looking to expand cooperation with South Korea in related fields.Ryu Jin, chairman of the Korea Economic Association, proposed forming a Korea-Brazil One Team that encompasses investment, production, and supply chains.He stated, Brazil is a leading country in the global supply chain for key areas such as energy, minerals, and food security, and its manufacturing base is world-class. South Korea possesses advanced manufacturing and digital innovation competitiveness, making our two countries timely partners for creating the best synergy.He added, We must elevate our cooperation to the next level and move forward together into future advanced industries, with our companies becoming a single team to enter the global market together.Meanwhile, the event was attended by 22 representatives from the South Korean government and businesses, along with 18 Brazilian officials and corporate executives. Notable attendees from South Korea included Ryu Jin, chairman of the Korea Economic Association; Chung Eui-sun, chairman of Hyundai Motor Group; Jang In-hwa, chairman of POSCO Group; Cho Won-tae, chairman of Hanjin Group; Park Seung-hee, president of Samsung Electronics; Ryu Jae-cheol, CEO of LG Electronics; and Choi Soo-yeon, CEO of Naver.Before entering the venue, Chairman Chung responded to a reporters question about the possibility of Hyundai achieving 200,000 vehicle sales in Brazil for three consecutive years, saying, We have a long way to go. He added, Chinese companies are also aggressively marketing here, referring to the intensifying competition from Chinese firms in the Brazilian automotive market.Hyundai first entered the Brazilian market in 1992 and has been operating a local factory in Piracicaba, São Paulo, since 2012. In contrast, Chinese company BYD has had a factory capable of producing 150,000 electric vehicles annually since last year. July 29, 2026 05:25
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President Yoon Meets with Brazilian Koreans, Emphasizes Government Support President Yoon Suk Yeol met with members of the Korean community in Brazil on July 28, stating that he has instructed overseas diplomatic missions to engage more frequently with local Koreans and gather their opinions. During a luncheon in a hotel in São Paulo, Yoon remarked, Why does the state exist? It is here to solve your difficulties and provide assistance. He promised the over 200 attendees that their concerns would be actively reflected in policies regarding overseas citizens and diplomatic relations. Yoon encouraged ambassadors and consuls to meet with expatriates and overseas citizens in their regions, emphasizing that diplomatic missions should not feel like they are merely existing without purpose. He stated, I have told them to meet often and listen closely. He also outlined a plan to utilize diplomatic channels to address issues related to local governments and systems. Requesting changes through diplomatic means can resolve or alleviate problems much more effectively than if you were to file complaints directly, he urged, asking attendees to make use of the consulates. Yoon reiterated his commitment to listening to the communitys challenges and incorporating their feedback into policies for overseas citizens and diplomatic strategies. He acknowledged that past presidential meetings with expatriates often followed a one-sided format, where attendees felt they were merely there to listen to the president speak. I want to change that, he said, inviting participants to freely share their experiences and expectations from the government. He explained his proactive approach to international visits early in his term, stating, Meetings between heads of state greatly benefit economic cooperation, security collaboration, and civilian exchanges. It is not just about making a formal visit; building genuine trust leads to quicker improvements for businesses and expatriates in the region. Yoon emphasized the importance of visiting many countries early in his term to normalize and deepen international relations, noting that creating new opportunities later in his term would be more challenging. He highlighted the deepening ties between Brazil and Korea, stating, The history of cooperation between Brazil and Korea is becoming more profound through your existence and lives. You are a strong bridge connecting the two countries, understanding their languages, cultures, markets, and people better than anyone else. Yoon acknowledged the contributions of early Korean immigrants who arrived in Brazil in 1956, noting that their experiences helped shape the governments overseas migration laws and agricultural immigration initiatives. He mentioned how initial immigrants developed farms and entered São Paulos clothing and textile industry, becoming a significant part of Brazils textile and fashion sector. He praised the Brazilian Korean community for its achievements over the past 60 years, stating, What the Korean community has accomplished is not just economic success; you have deeply rooted trust in Brazilian society through your diligent work. Yoon pointed out that São Paulo has officially designated Korean Immigration Day and Korean Culture Day, as well as established Hangul Day, symbolizing the respect and trust Brazilian society has for the Korean community. He also conveyed greetings from Brazilian President Luiz Inácio Lula da Silva, who asked Yoon to pass on his regards to the community. Yoon shared that Lula remarked, There are only two presidents in the world with labor backgrounds, you and I. Let us work hard to solve our challenges together. Yoon encouraged the community to play a significant role in Brazils recovery process and to seize new opportunities for success. Earlier, Kim Beom-jin, president of the Brazilian Korean Association, welcomed Yoon, noting that since the arrival of the first official immigrants in 1963, the Korean community has grown to three generations. He highlighted that approximately 50,000 Koreans are active in various sectors, including business, healthcare, education, law, arts, and public service, contributing to Brazils development. During the event, Yoon presented a certificate of appreciation to first-generation immigrants who laid the foundation for the Brazilian Korean community, expressing gratitude for their hard work, patience, and dedication that have shaped todays Korea and its diaspora. * This article has been translated by AI. July 29, 2026 01:35
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Young Mongolians Embrace K-Food as Distribution Networks Expand Mongolia is emerging as a new overseas strategic market for K-Food. Once limited to instant noodles and snacks, Korean food has now penetrated daily consumption among locals, including bakeries, burgers, chicken, dairy products, and beverages. The expansion of food and dining companies is accelerating, leveraging established local distribution networks and the spread of Korean pop culture.According to industry sources, major South Korean food and dining companies are rapidly expanding their presence in the Mongolian market, diversifying their export items. The focus of their expansion is shifting from the capital, Ulaanbaatar, to key cities in the northwestern region and other local areas.The restaurant sector is leading this charge. Moms Touch recently opened its 20th location, the Nomin Macro branch, becoming the second-largest quick-service restaurant (QSR) chain in Mongolia by store count. After entering the market in 2023, it surpassed global brand Burger King (18 locations) in just under three years and aims to increase its total to 25 by the end of the year, with plans to overtake KFC (29 locations) by next year.Additionally, Daebon Korea is expanding its brand portfolio, having opened its first Hong Kong Banjum location in Mongolia in May. After entering the market with Saemaul Restaurant in 2023, which currently operates five locations, Daebon Korea plans to open a second Hong Kong Banjum in the Ayud Tower, where the fifth Saemaul Restaurant is located. A company representative noted, Interest in Korean-style Chinese cuisine, such as Jajangmyeon and Jjamppong, is growing locally, prompting our decision to introduce new brands.The presence of Korean brands is also increasing in the bakery market. CJ Foodvilles Tous Les Jours opened its first store in Ulgii, a northwestern city about 1,400 kilometers from Ulaanbaatar, on July 1. Since signing a master franchise agreement with local company Artisan LLC in 2016, Tous Les Jours has operated 26 stores in Mongolia. SPC Groups Paris Baguette is also preparing to open additional locations after launching its first store in Ulaanbaatars Zaisan Square at the end of last year.Food companies are expanding their export items based on existing brand competitiveness. According to KOTRA, South Korean companies, including Nongshim, Paldo, and Ottogi, hold about 70% of the Mongolian instant noodle market, which is growing at an annual rate of 5-7%. Nongshim maintains the top market share with over 45%. Namyang Dairy Products recently signed a three-year agreement with local distributor Maximus to expand exports worth 10 billion won, broadening its product range to include powdered milk, UHT milk, and cheese. Lotte Chilsung Beverage is also expanding its local sales network with its beer brand, Crush.The rise of Mongolia as a strategic market for K-Food companies is supported by the established distribution networks of South Korean firms. Currently, there are six E-Mart stores and approximately 600 CU convenience stores and 300 GS25 stores operating in Mongolia. This distribution environment makes Korean food easily accessible, and with over 60% of the population under 35, the preference for Korean brands is increasing alongside the spread of Korean culture. South Korea is one of the top countries for Mongolians studying and working abroad.Koreas exports to Mongolia grew from $390 million in 2021 to $660 million last year. Among these, K-Food exports have surged, increasing at an average annual rate of 16.2% over the past five years (2020-2025).An industry insider stated, As the global expansion of K-Food becomes a critical task, Mongolias importance as a key hub for entering Central Asia will continue to grow. July 28, 2026 18:25