Facebook’s mobile users are increasing in incredible numbers. In December of 2015, 935 million active users were using smartphones and tablets to connect to Facebook.
From the reports released by Facebook, the social network’s mobile users have increased 25 percent year-over-year, which means, more money earned from advertising. Mobile advertising now accounts for 80 percent of the company’s advertising revenue.
In 2015, Facebook’s sales hit nearly U.S$ 18 billion, up from 2014’s $12 billion. The social media also generated $5.8 billion during the holiday quarter of 2015. In 2014, $3.6 billion was generated.
During a conference call with analysts, Facebook’s CEO Mark Zuckerberg said that in 2015, an average of 200 million new users was added to the social network every month, reaching 1.59 billion overall.
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