Popular rapper BewhY released a music video for "9UCCI BANK", a track with cynical lyrics about living a luxurious life.
In the video, the 24-year-old mocks wannabes who wish to look like they are living luxurious lives by using a pun "9UCCI", which refers to "GUCCI", an Italian luxury brand of fashion and leather goods. BewhY's new song features famous rapper Dok2 and other underground hip-hop artists.
After winning in the fifth season of "Show Me The Money", a TV hip-hop audition show in 2016, BewhY quickly gained popularity, especially among young fans. The rapper is now one of South Korea's most popular hip-hop artists.