Digital supermodel Shudu to collaborate with virtual social media influencer in S. Korea

By Lim Chang-won Posted : January 25, 2021, 17:41 Updated : January 25, 2021, 17:41

[Courtesy of Studio X]

SEOUL -- Shudu, a digital supermodel created by a former British fashion photographer, will collaborate with Rozy, a virtual social media influencer in South Korea. An image showing them together was released on Rozy's Instagram account, heralding their joint work.

Sidus Studio X, a virtual influencer business subsidiary of Locus, a major content creator in South Korea, said on January 25 that Rozy and Shudu would work together for their first collaboration. Details were not given. Rozy is a digital figure with about 12,000 followers.

Sidus Studio X, which created Rozy, plans to implement movements of a model through video beyond 3D technology-based images. "There is a lot of demand in the entertainment industry that wants to use virtual influencers for business," the company said, adding it has yet to decide on a specific business model.
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