Hyundai auto group launches beta service in Roblox metaverse space

By Lim Chang-won Posted : September 1, 2021, 13:35 Updated : September 1, 2021, 13:35

[Courtesy of Hyundai Motor ]

SEOUL -- South Korea's Hyundai auto group launched an open beta service in a metaverse space through Roblox, an online game platform and game creation system, allowing users to meet and communicate with one another and experience advanced products and mobility solutions in the form of avatars. Hyundai is the first global automotive brand to open virtual experience content on Roblox.

The beta service began on September 1, the auto group said, adding its metaverse service called "Hyundai Mobility Adventure" targeting young tech-savvy consumers would be officially launched in October through Roblox with 43.2 million daily users. The metaverse is a digital world, generated by the convergence of physical reality and virtual spaces where users can have hands-on experiences through avatars.

"To build innovative relationships with young people, we will strengthen our virtual customer experience content for familiarizing them with Hyundai Motor's new vehicles and future mobility solutions," said Hyundai Motor's customer experience division head Thomas Schemera.

Hyundai's metaverse service will host five themed parks where participants can play games and role-play to accomplish various tasks.  Players can develop their own avatars, upgrade their personal parking garage and participate in various social activities, immersing themselves in a wide spectrum of virtual experiences available in the metaverse.

Hyundai said that users can submit feedback via various channels through the open beta service that would enable the company to integrate fresh new ideas from outside as sources of innovative synergy and collaboration. Accessible on the open beta service are two zones,  Festival Square and Future Mobility City.

Festival Square is a central base camp where players can take part in festivals, celebrations and vehicle displays while interacting with other players. Future Mobility City is an ultramodern metropolis where players can experience future mobility solutions and hydrogen fuel-cell technology.

Eco-forest is a recreational sphere offering minimalist and slow living enabled by the coexistence of eco-friendly mobility technologies and fairy-tale fantasies. Racing Park is a racing theme park where players can experience advanced racing technologies and motorsports available via high-performance cars. Smart Tech Campus is a future technology research center where users can replicate the experiences of engineers and designers in a sophisticated setting.

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