Lisa promotes Thailand's soft power thru first solo track LALISA

By Kim Joo-heon Posted : September 24, 2021, 11:32 Updated : September 24, 2021, 13:26

[Courtesy of YG Entertainment]

SEOUL -- Lisa, a Thai member of K-pop girl band BLACKPINK, showcased K-pop's unique aspect of quickly absorbing and adapting to other cultures through her first solo music video, "LALISA." The 24-year-old presented how K-pop could be mixed with various cultures by featuring Thailand's cultural assets such as Phanom Rung Stone Castle and Thai craftsmanship.

Although South Korea was once a barren land for domestic popular music industries, the country's music community has gradually developed by interacting with global fans using digital platforms. K-pop artists were able to adapt to global trends and provide unique content by familiarizing themselves with various cultural factors.

YG Entertainment said that Lisa's "LALISA" music video surpassed 200 million views on YouTube within a week of its release. This is the shortest new record of reaching 200 million views among K-pop female solo artist music videos. Thai Prime Minister Prayut Chan-o-cha has praised Lisa for featuring Phanom Rung Stone Castle and Thai craftsmanship in LALISA.

In her music video, the artist wears Thailand's traditional headwear called "rat klao" and presents traditional Thai dance. The prime minister said he is ready to promote Thailand's soft power to increase its value in the creative economy following the exceptional success of Lisa's music video. Soft power refers to the ability to achieve objectives through influence based on the culture and traditions of a country.
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