Emart taps South Korea's vegan market with plant-based meat products

By Kim Joo-heon Posted : December 2, 2021, 10:46 Updated : May 30, 2023, 02:57

[Courtesy of Emart]

SEOUL -- Emart, the megastore wing of South Korea's retail conglomerate Shinsegae, will target some 2 million vegans with plant-based vegan meat at meat product sections.
Emart said in a statement on December 2 that a vegan meat brand called "Unlimeat" made by Zikooin, a domestic food manufacturing startup, will be sold at meat sections in 20-selected Emart stores. Emart is currently selling plant-based vegan products through special sections for vegan consumers.  
Vegan meats are normally made using plant ingredients such as beans and mushrooms or by cultivating animal cells. South Korea's vegan meat market has been growing to meet demands of the rapidly increasing vegan population. Data released by Euromonitor, a market research firm, showed that the country's vegan meat market stood at 10.2 billion won ($8.7 million). In July 2021, Shinsegae Food, a food company affiliated with Shinsegae, released vegan cold cuts, pre-cooked or sliced cuts of meat, for Starbucks sandwiches nationwide.
According to the Korea Vegetarian Union, the number of vegans in South Korea sharply increased from about 150,000 in 2008 to some 1.5 million in 2018. The union's data showed that there were about 500 vegan restaurants as of 2019. The Korea International Trade Association (KITA) predicted that vegan meat would account for more than 30 percent of the global meat market by 2030 and 60 percent by 2040.
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