[CES 2022] Samsung unveils new portable screen and entertainment device

By Lim Chang-won Posted : January 5, 2022, 16:16 Updated : January 5, 2022, 17:42

[Courtesy of Samsung Electronics]

LAS VEGAS -- Ahead of CES 2022 in Las Vegas, Samsung Electronics unveiled its all-new portable screen and entertainment device called "Freestyle" that offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

It is a projector, smart speaker and ambient lighting device all rolled into one portable device targeting MZers. The device weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, Samsung said the device's versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere with no separate screen required.
"The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers' changing lifestyles," Simon Sung in charge of sales and marketing at Samsung's visual display business, said in a statement on January 5. "Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer."

The Freestyle can automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time, Samsung said, adding it displays a crystal-clear image on any surface, at any angle, up to 100 inches in size. The device comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience.

Compatible with external batteries, Samsung said that the Freestyle is the first portable screen that works when connected to a standard E262 light socket without the need for additional wiring, besides compatibility with the traditional wall plug option.

The Freestyle provides a mood lighting effect thanks to its ambient mode and translucent lens cap and becomes a smart speaker, analyzing the music to pair visual effects that can be projected on the wall, floors and anywhere else, Samsung said. Along with smart TV features, it is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.
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