​Korea Seven releases smart integrated card with shape of traditional horse pass

By Kim Joo-heon Posted : July 20, 2022, 10:57 Updated : June 1, 2023, 02:04

[Courtesy of Korea Seven]

SEOUL -- Korea Seven, the South Korean operator of global convenience store franchise 7-Eleven, released a new smart integrated card that has the shape of "Mapae," a horse pass issued to public officials when going on an official trip to regional areas during the Joseon dynasty that ruled the Korean peninsula from 1392 to 1897. The Mapae-shaped public transport card can be used for riding buses and subway trains. 
The rounded horse pass was a certificate mainly carried by Amhaeng-eosas, royal undercover detectives who traveled across the Korean peninsula to monitor corrupt government officials. A famous romance novel titled "Chunhyangjeon" also depicts a story of the royal detective who convicts a corrupt official for forcing a lady to become his mistress. The number of horses engraved on the pass differs by the rank of the officer who is carrying it. 
T-money card is a transportation card that is used like a debit card or pre-paid card in South Korea. It can be used for making payments at retail shops such as convenience stores and cinemas using a physical plastic card or mobile payment apps.
Korea Seven said in a statement that Mapae-shaped T-money cards will be released on July 20. The design of the card was inspired by the traditional transport pass used by government officials. "We hope the new product draws positive reactions from foreign tourists with its interesting design that reflects Korean cultural factors," Korea Seven official Oh Dong-geun said in a statement. 
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