SEOUL, July 14 (AJP) - LG Electronics will begin the global rollout of its StandbyME 2 portable screen this week.
The company plans a phased international launch, starting with Hong Kong and Turkey this week. Additional markets, including the United States, Canada, Vietnam, and Singapore, will follow in July, with the United Kingdom, Germany, France, and Spain scheduled for August.
The StandbyME 2, a second-generation upgrade of LG’s portable screen lineup, recorded strong sales momentum after its Korean debut in February.
During its first live broadcast event, more than 1,000 units sold out in just 38 minutes. Over the following five months, sales volume reached nearly four times that of the original StandbyME, signaling growing consumer appetite for portable and flexible screen solutions.
The device features a 27-inch QHD touchscreen with a resolution of 2,560 by 1,440 pixels and offers up to four hours of wireless use on a single charge.
LG says the new model incorporates customer feedback gathered since the original StandbyME’s launch, introducing a simplified design that allows users to detach the screen from its stand at the press of a button — eliminating the need for tools or screws.
That upgrade enables the screen to function as a tabletop display or wall-mounted frame, part of what LG describes as a broader push to accommodate modern viewing habits and mobile lifestyles. The company has framed its second-generation release as a direct response to customer demand, emphasizing flexibility, convenience, and portability.
“We will further strengthen our leadership in the global portable screen market by leveraging the completely renewed lifestyle screen, the LG StandbyME 2, which reflects the voices of our customers,” said Lee Choong-hwan, head of LG’s TV business unit.
reporter
Candice Kim
candicekim1121@ajupress.com
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