South Korea Launches NEST to Connect Public Research Outcomes with Startups and Investments The Ministry of Science and ICT has officially launched a consortium to support deep tech startups aimed at expanding the market reach of public research outcomes. On May 20, the ministry held a ceremony at the Peace and Park Convention Center in Seoul to inaugurate the "Deep Tech Commercialization Support Consortium (NEST)." NEST is a collaborative network of key support organizations that connects outstanding public research outcomes from universities and research institutes with startups, incubation, and investment opportunities. The consortium includes 13 institutions, comprising three newly selected comprehensive specialized companies and ten company builders. The consortium's primary role is to facilitate joint startup initiatives, investment projects, and technology discovery among member organizations. By pooling their investment capabilities, personnel, and networks, the 13 institutions aim to establish a collaborative commercialization model and enhance the overall capacity of the public technology commercialization ecosystem. For NEST to achieve tangible results, effective coordination of interests among institutions and the practicality of investment connections will be crucial. Past government-led startup support consortia have often struggled to move beyond mere networking. Attendees at the launch included Koo Hyuk-chae, the First Vice Minister of Science and ICT, representatives from the 13 participating organizations, and Kim Byeong-guk, the Director of the Korea Technology Commercialization Promotion Agency. The event featured the presentation of plaques to selected institutions, followed by a networking session to discuss collaboration strategies. Koo emphasized the importance of connecting good technology with the market to foster startups, investment, and growth, expressing hope that NEST would become a new successful model for deep tech commercialization.* This article has been translated by AI. 2026-05-21 10:48:54

LG Electronics Launches 'Housewarming' Pop-Up in Southeast Asia to Showcase K-Lifestyle LG Electronics is launching an experiential marketing campaign centered around the Korean-style "housewarming" concept in Southeast Asia. The initiative aims to connect local interest in K-culture with LG's home appliances to expand its premium customer base. On May 21, LG Electronics announced that it will sequentially roll out the "Housewarming by LG" campaign in three major Southeast Asian countries: Vietnam, Thailand, and Indonesia. The campaign invites local customers to pop-up stores that recreate Korean living culture and daily life, allowing them to experience LG's artificial intelligence (AI) appliances alongside K-lifestyle elements. The first event kicked off on May 19 at the brand experience space "Another Saigon" in Ho Chi Minh City, Vietnam. The pop-up store is designed to resemble a real home, featuring areas such as an entrance, kitchen, living room, and dressing room. Customers can move through these spaces to experience popular local lifestyles, including learning, beauty, home training, relaxation, and social interaction, all integrated with LG products. In the kitchen, visitors can use an ice and water dispenser refrigerator to prepare Korean-style drinks and dishes. The living room showcases air conditioning and air purification systems, while the LG StanbyME 2 offers home training and content viewing experiences. The dressing room features the WashTower, which analyzes the weight, dirt level, and fabric type of laundry to provide customized washing and drying, along with the Styler for clothing management. This event focuses on demonstrating the practical uses of appliances within real-life scenarios rather than merely displaying products. As K-culture consumption, including Korean dramas, music, fashion, and food, continues to grow among young consumers in Southeast Asia, LG Electronics aims to enhance brand intimacy by combining these interests with premium appliance experiences. Following the launch in Vietnam, LG Electronics plans to open pop-up stores in Thailand and Indonesia. In addition to the offline events, the company will share on-site videos through social media channels like YouTube to expand its online reach. Previously, LG Electronics garnered attention at the "LG InnoFest 2026 Asia-Pacific" event held in Busan last month, where it created an exhibition space inspired by settings from K-dramas, attracting interest from regional partners and media. An LG Electronics representative stated, "We will continue to expand customer experience spaces so that overseas customers can naturally experience LG products and lifestyles, feeling the convenience in their daily lives."* This article has been translated by AI. 2026-05-21 10:46:07

KFTC Holds Briefing on Subcontract Payment Disclosure System and Linkage System The Fair Trade Commission (KFTC) is set to assess the implementation of the subcontract payment disclosure system and linkage system for large business groups.On May 21, the KFTC announced it will hold a briefing at the DMC Tower for representatives from 102 designated business groups regarding the 'Subcontract Payment Disclosure System and Linkage System.'The briefing will cover the expansion of the application of the subcontract payment linkage system and the prohibition of unlawful activities.According to Article 13-3 of the Act on Fair Transactions in Subcontracting, primary contractors within designated business groups are required to disclose information biannually via the electronic disclosure system (DART). This includes payment amounts by payment method and period, as well as details regarding dispute resolution bodies related to subcontract payments.The subcontract payment disclosure system was introduced to transparently reveal the status of subcontract payments in the market, encouraging primary contractors to improve their payment practices voluntarily. This system has been in effect since January 2023 to facilitate smoother negotiations between subcontractors and primary contractors based on disclosed information.During the briefing, the KFTC will provide detailed explanations of the disclosure targets, procedures, and important considerations to assist companies in understanding the system. Additionally, training will be conducted to prevent recurrence of issues identified during disclosure checks, such as false or delayed disclosures, simple omissions, and errors.Furthermore, the KFTC will also provide guidance on the linkage system following the subcontract payment disclosure system. Since the formal implementation of the subcontract payment linkage system in October 2023, the KFTC has been continuously supporting the establishment of a linkage culture in transaction sites. The briefing will outline the overview of the linkage system, implementation procedures, and key amendments to the law.A KFTC official stated, "We will continue to monitor the overall operation of the subcontract payment disclosure system and linkage system to ensure they are faithfully implemented in the field. We plan to promote various support activities, including holding briefings and providing materials."* This article has been translated by AI. 2026-05-21 10:45:43

Krafton's 'Subnautica 2' Surpasses 4 Million Sales in Just 5 Days Krafton's creative studio Unknown Worlds has announced that its new title, 'Subnautica 2,' has surpassed 4 million copies sold globally within just five days of its release. Krafton reported that 'Subnautica 2' achieved 1 million sales shortly after its early access launch, and exceeded 2 million copies sold within the first 12 hours. The game has continued to perform well, reaching 4 million sales in just five days. User engagement metrics are also on the rise. The peak number of concurrent users on Steam reached 467,000, with an average of 1.3 million active users daily. Total playtime has accumulated to 28.57 million hours. User feedback has been overwhelmingly positive. Currently, there are over 73,000 reviews on Steam, with a user rating of 'very positive' (91% positive rate). Players have highlighted the realistic underwater graphics powered by Unreal Engine 5 and the exploration-focused storytelling as key strengths. The game has received praise for its expanded deep-sea exploration elements and survival-centric gameplay, appealing to a global audience. Analysts note that despite being in early access, the game exhibits a high level of polish and continues to thrive commercially. Unknown Worlds plans to implement updates based on user feedback in the future. These updates will aim to enhance the immersion of deep-sea exploration by adjusting creature aggression and awareness ranges, as well as improving the usability of survival tools. Fernando Melo, the executive producer of Subnautica 2, expressed gratitude to players worldwide for their enthusiastic support, stating, "We are deeply thankful to the global players who have dived into this alien ocean with a passion beyond our expectations. Early access is a process of completing the game together with players, and we will actively incorporate user feedback to provide a more profound exploration experience." * This article has been translated by AI. 2026-05-21 10:43:43

SK Chemicals Validates Recycling Suitability of Seven Plastic Materials in Europe SK Chemicals has confirmed the recycling suitability of its plastic (PET) materials in Europe. On May 21, SK Chemicals announced that its copolyester Ecotria Claro and the SkyPet PET product line have been validated for recyclability by Recyclability, a European recycling assessment organization. Recyclability is a non-profit industry consortium established to promote a circular economy for plastics in Europe. It verifies and certifies the recyclability of plastic materials based on assessment protocols and design guidelines. In this evaluation, SK Chemicals obtained a Technical Approval (TA), which verifies whether the materials can be used as recycled feedstock without affecting existing processes when introduced into the PET recycling process. This approval serves as a key indicator for assessing compatibility with recycling processes. With this certification, SK Chemicals has officially recognized the recyclability of a diverse range of polyester products, including copolyesters, PET, recycled materials, and conventional materials. The validated product line consists of seven types, including five copolyester Ecotria Claro products: Ecotria Claro 100, Ecotria Claro 200, Ecotria Claro 300, Ecotria Claro 100 CR50N, and Ecotria Claro 200 CR50N, which received a fully compatible rating for PET recycling without any restrictions. Additionally, two general-purpose plastics from the SkyPet product line, SkyPet BR and SkyPet BR-V, received a conditionally compatible rating based on specific processing conditions. An Jae-hyun, CEO of SK Chemicals, stated, "This verification confirms the recyclability of our materials, which is a crucial part of the complete circular structure we are building. We will continue to accumulate technological expertise in recycling and maintain competitiveness throughout the entire process from raw materials to product development, expanding collaboration with stakeholders, including European customers." Meanwhile, SK Chemicals reported a revenue of 385.7 billion won and an operating profit of 21.2 billion won for the first quarter of this year, as disclosed on May 8. This represents a 14.2% increase in revenue and a 464.3% increase in operating profit compared to the previous quarter.* This article has been translated by AI. 2026-05-21 10:42:00

240,000 Discount Tickets for Performances Available Starting May 22 Starting May 22, 240,000 discount tickets for performances will be distributed. Each person can receive up to two tickets on a first-come, first-served basis. The Ministry of Culture, Sports and Tourism, along with the Arts Management Support Center and the Korea Arts Council, announced that the first distribution of 240,000 10,000-won discount tickets will begin on May 22 through online ticketing platforms and non-metropolitan cultural centers. This initiative aims to expand public access to performing arts and invigorate the performing arts market. It utilizes part of the 4.1 billion won (approximately $3.5 million) allocated in the 2026 supplementary budget for 400,000 discount tickets, with the remaining funds set to be used for a second distribution in September. The tickets will be available starting at 10 a.m. on May 22 from five online ticketing platforms (Naver Reservations, NOLU Universe, Yes24, TimeTicket, and Ticket Link), with each person eligible for two tickets on a first-come, first-served basis. Tickets issued during the first distribution period from May 22 to August 20 can be used for performances scheduled until September 3. The discount tickets can be applied to various genres, including theater, musicals, Western music (classical), Korean music (traditional), dance, and mixed performances. However, they do not apply to popular music and dance performances. The distribution of tickets will operate weekly from May 22 to August 20, with tickets available from 10 a.m. on Fridays until midnight the following Thursday. Any unused tickets will automatically expire at the end of the period. Each ticket is valued at 10,000 won, and one discount ticket can be applied per transaction (up to two tickets per platform). Even if the performance price is lower than the discount ticket value, it can be used if the total payment exceeds 15,000 won. The discount can also be combined with existing promotions from the ticketing platforms. Additionally, minors can use the discount tickets if they are registered members of the ticketing platforms, and foreigners can also qualify if they complete identity verification and membership registration. Moreover, additional discount tickets specifically for performances held in non-metropolitan areas (excluding Seoul, Gyeonggi, and Incheon) will be issued through three online ticketing platforms (Naver Reservations, TimeTicket, and Ticket Link), allowing up to two tickets per person. To assist elderly individuals and people with disabilities who may not be familiar with online booking, a phone support service will be available for inquiries, and ticketing platforms will provide assistance through phone support for issuing discount tickets. On-site discounts will also be available at cultural centers in non-metropolitan areas. Eligible groups for on-site discounts include seniors (aged 55 and older), people with disabilities, low-income individuals, and farmers or fishermen. For performances exceeding 10,000 won at these cultural centers, a discount of 10,000 won will be applied at the time of ticket purchase. A list of participating cultural centers and performances can be found on the integrated performing arts information system website. A second distribution of discount tickets is planned for September. Individuals who received and used the first round of tickets will also be eligible to apply for the second round.* This article has been translated by AI. 2026-05-21 10:39:26

U.S. Ambassador Nominee Michelle Steel Advocates for Equal Market Access for American Companies in Korea Michelle Steel, the nominee for U.S. Ambassador to South Korea, stated that American companies operating in Korea should be guaranteed equal market access. Issues surrounding non-tariff barriers in Korea and regulations affecting U.S. tech companies have emerged as significant trade concerns for the next U.S. ambassador. During her confirmation hearing before the Senate Foreign Relations Committee on May 20, Steel remarked, "American companies doing business in Korea deserve the same market access that Korean companies enjoy in the United States." Her comments came amid discussions regarding the treatment of U.S. firms in Korea. Senator Bill Hagerty raised concerns about regulatory issues affecting U.S. tech companies, citing the case of Coupang. In response, Steel assured, "If confirmed, I will work to ensure that American companies are not treated unfairly in Korea." The discussion extended beyond technology companies. Senator Pete Ricketts highlighted non-tariff barriers affecting U.S. agricultural products and the reduction of low-tariff quotas on U.S. soybeans. Steel stated, "I will discuss market access issues for agricultural products, including soybeans, with the Korean government." The commitment of South Korea to invest $350 billion (approximately 525 trillion won) in the U.S. also became a point of contention. Steel expressed her intention to clarify the funding mechanisms for this investment, indicating a focus not only on the investment amount but also on its actual implementation.* This article has been translated by AI. 2026-05-21 10:36:35

Hyundai Motor Group Highlights Hydrogen Ecosystem at World Hydrogen Summit 2026 Hyundai Motor Group announced on May 21 that it participated in the World Hydrogen Summit 2026, held from May 19 to 21 at the AHOY Convention Center in Rotterdam, Netherlands. Now in its seventh year, the World Hydrogen Summit is the largest global hydrogen industry exhibition, focusing on key issues related to hydrogen, including mobility, production, infrastructure, regulation, and investment. The event is divided into a summit and an exhibition. More than 10,000 attendees, including government officials from over 100 countries and representatives from more than 500 participating companies, shared diverse opinions during the event. Hyundai Motor Group set up a booth in the Korean Pavilion centered around its hydrogen brand and business platform, HTWO, showcasing a hydrogen fuel cell system mock-up and the all-new NEXO vehicle. The all-new NEXO, launched in the European market this year, features a 150 kW motor capable of accelerating from 0 to 100 km/h in 7.8 seconds. It can travel up to 720 km on a single charge based on domestic standards, making it Hyundai's next-generation hydrogen electric vehicle. Hyundai Motor Group also participated in discussions at the summit, engaging with global partners, including those from Europe, to explore sustainable hydrogen ecosystem development and share activation strategies through proven solutions. During the discussions, Hyundai Motor Group emphasized that hydrogen is increasingly recognized not just as a means of decarbonization but also as an energy source to mitigate risks in the global energy supply chain. The group stressed the need for consistent policies and the establishment of global standards alongside technological development to accelerate the hydrogen ecosystem. Additionally, as a founding member and co-chair of the Hydrogen Council, Hyundai Motor Group participated in the IHTF meeting, which took place on May 20 during the World Hydrogen Summit 2026. The IHTF roundtable, attended by officials from over 20 countries, discussed the growing importance of energy security and the need for practical and forward-looking hydrogen strategies to enhance collaboration between industry and government in response to these challenges. A Hyundai Motor Group representative stated, "The World Hydrogen Summit is significant as it seeks to explore the direction of hydrogen ecosystem development and discuss actual investment possibilities. We will strive to foster a sustainable hydrogen infrastructure in line with the accelerating hydrogen ecosystem that is gaining attention in the global energy market."* This article has been translated by AI. 2026-05-21 10:34:45

Seoul hopes for China's 'constructive role' amid Xi's possible visit to Pyongyang SEOUL, May 21 (AJP) - South Korea hopes that any possible visit to North Korea by Chinese President Xi Jinping would contribute to peace and stability on the Korean Peninsula, Cheong Wa Dae said on Thursday. "We expect China to play a constructive role on Korean Peninsula issues," it said, adding that the government has been "monitoring relevant developments." The remarks came after Xi is reportedly set to visit to Pyongyang as early as next week, after holding back-to-back talks in Beijing with U.S. President Donald Trump last week and Russian President Vladimir Putin this week, during which North Korea-related issues were discussed. Should the visit go ahead, it would mark another trip to North Korea by Xi after he became the first Chinese president to visit Pyongyang in June 2019 for a summit with North Korean leader Kim Jong-un. Earlier this week, during a phone call with South Korean President Lee Jae Myung, Trump said he and Xi held meaningful discussions on issues related to peace on the Korean Peninsula and reaffirmed their shared commitment to North Korea's denuclearization. In a fact sheet released shortly afterward, the White House also confirmed "their shared goal to denuclearize North Korea." 2026-05-21 10:33:42

K-Tourism Surges Amid Challenges, April Visitors Reach Record High The South Korean government's goal of attracting 30 million inbound tourists is gaining momentum. Despite challenges such as high oil prices and geopolitical tensions in the Middle East, the number of foreign visitors to South Korea reached 203,000 in April, a 19% increase from 171,000 in the same month last year. Spending also rose, with foreign credit card expenditures reaching a record 1.9 trillion won in April, indicating that the growth in visitor numbers is translating into increased domestic consumption. ◆ K-Tourism Breaks Through Challenges: Cumulative 6.77 Million Visitors from January to April The Ministry of Culture, Sports and Tourism announced on May 21 that the cumulative number of foreign tourists visiting South Korea from January to April totaled 6.77 million, marking a 21% increase from 5.58 million during the same period last year. This follows a historic milestone in March when monthly arrivals exceeded 200,000 for the first time, achieving this level for two consecutive months. Despite global challenges such as rising oil prices and increased fuel surcharges, travel plans booked before the Middle East crisis continued without significant disruption, allowing for strong April entry numbers. The ministry attributes this success to the global spread of K-Culture, positioning South Korea as a prominent global tourism destination beyond Asia. ◆ Chinese and Japanese Tourists Lead, North American Visitors Join In Analyzing the market, growth was observed across various regions, including China, Japan, and North America, without heavy reliance on any single country. Chinese tourists accounted for 570,000 visitors (up 29.6%), making them the largest group, followed by Japanese tourists at 300,000 (up 17.9%), driving overall growth in the inbound tourism market. Additionally, steady inflows from Taiwan (190,000) and Hong Kong (70,000) contributed to the Chinese market, while North American (236,000) and European (182,000) visitors also added to the diversification of the market. ◆ Regional Airport Arrivals Jump 38%: Foreign Spending Hits Record 1.9 Trillion Won The upward trend in inbound tourism is directly linked to qualitative growth. The distribution effect of foreign tourists across regions was evident, with 360,000 foreign visitors arriving through regional airports in April, a 38% increase from 260,000 in the same month last year. However, arrivals via regional ports decreased by 5.3% to 184,000 compared to the previous year. Notably, tourists significantly increased their spending. In April alone, foreign tourists' credit card expenditures (including online purchases) in South Korea were estimated at approximately 1.9 trillion won, the highest since records began in January 2018. The cumulative spending from January to April also reached about 6.997 trillion won, a 22.6% increase from the same period last year. ◆ Government's Comprehensive Efforts Targeting Tourism Promotion Act: Boosting Regional Tourism The government has been conducting a comprehensive effort since the 11th National Tourism Strategy Meeting. The Ministry of Culture, Sports and Tourism is making various efforts to improve regional tourism conditions, including expanding international routes at regional airports and supporting transfer services between Incheon and regional airports. Kang Jeong-won, head of the ministry's tourism policy division, stated, "The appeal of K-Culture and government support for tourism have created a synergistic effect, allowing us to surpass 200,000 inbound tourists for two consecutive months despite challenging conditions like international oil prices. We will strive for consistent growth not only in numbers but also in regional visits and spending."* This article has been translated by AI. 2026-05-21 10:29:08