The world of K-beauty, pulled into one Seoul office
SEOUL, September 17 (AJP) — K-beauty spent years carrying Seoul to bathroom shelves, beauty counters and social-media feeds around the world. Inside one skincare office in southern Seoul, that current is running the other way: the world has come to work. At Mary&May, a Korean skincare brand sold in more than 60 countries, employees from 15 nationalities sit inside the machinery of K-beauty's global expansion — choosing products, creators, words and images for markets thousan
by Ryu Yuna
K-fashion next big K-thing in Japan after K-pop
SEOUL, September 15 (AJP) - Takuya Enomoto, a 32-year-old pharmacist in Tokyo, watched his girlfriend's infatuation with South Korea move from SEVENTEEN on her playlist to her clothing collection. She first became a fan of the K-pop group, particularly member Hoshi, before branching out to other Korean acts and then Korean dramas, he said. Following K-pop artists on Instagram brought still more Korean content into her feed. "I think the algorithm exposed her to more and more Korean
Korean battery makers under Trump whims – from EV retreat to datacenters
SEOUL, September 17 (AJP) - U.S. President Donald Trump's retreat from Biden-era electric-vehicle policies has upended the American growth plans of South Korean battery makers, leaving factories built for an EV boom idled, scaled back or searching for a new purpose. Now, some are finding one in the power-hungry data-center boom. Canceled U.S. EV and battery projects between January 2025 and August this year had promised about 27,000 jobs, according to a Reuters analysis of Atlas Public Poli
Chip binge intoxicates Korean Inc. stakeholders, waves of strikes spread
SEOUL, September 16 (AJP) - Two years on, the still-strong chip bonanza of the AI-driven economic age has bestowed on South Korea a double-digit growth in national wealth in nominal terms unseen in more than three decades, thrusting stakeholders — employees and shareholders — into brawls for a bigger share of the newfound riches. Strikes and strike threats have become a recurring scene this year, spreading from chipmakers and shipbuilders to digital platforms such as Kakao. A weak