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  K-Heritage Foundation, Aju Media join hands for K-heritage 5.0 era SEOUL, February 05 (AJP) -The K-Heritage Foundation and Aju Media Group have joined hands to promote the digital preservation and global dissemination of Korea’s national heritage. The K-Heritage Foundation led by President Park Dong-seok, and Aju Media Group headed by President Lee Kwu-jin, signed a comprehensive memorandum of understanding (MoU) on Thursday to cooperate on the digital conservation, video production and international promotion of traditional Korean heritage. February 5, 2026
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  Price war at home as K-beauty expands overseas SEOUL, February 04 (AJP) - The quality of K-beauty is no longer in question. With low entry barriers and easy access to standardized ingredients and manufacturing, producing cosmetics has become relatively simple. What now separates winners from losers is speed, packaging, branding and, increasingly, price. As Korean beauty brands continue to expand their global footprint — especially in the United States — competition at home is intensifying around affordability. Whil February 4, 2026
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  EXCLUSIVE: Korea–India summit under discussion - India's envoy to Seoul SEOUL, January 22 (AJP) - India may be the next state-visit destination for South Korean President Lee Jae Myung, as Seoul looks to build on its back-to-back trips to China and Japan in 2026 by turning a "Special Strategic Partnership" — long cited but not fully realized for more than a decade — into a concrete industrial alliance with the world's most populous country, growing at a pace of more than 7 percent, across shipbuilding, semiconductors, artificial January 22, 2026
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  'I-CON City an experiment in creativity and growth — not urban development': Kessler SEOUL, January 21 (AJP) - The ambitious experiment of blending high technology, research, entertainment and community life — while mixing American and Korean cultural elements — is made possible by one decisive factor: location. Cheongna, a 10-minute drive from South Korea’s main gateway at Incheon International Airport, provides the foundation for the $1.4 billion I-CON City project, according to the American developer behind the plan. “This is not just a January 21, 2026
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  INTERVIEW: Smart Brick to keep Lego legacy alive and competition at bay LAS VEGAS, January 09 (AJP) - As Lego brings sensors and connectivity into its iconic bricks, the Lego Group says its new Smart Brick platform is designed not only to modernize play, but to safeguard its decades-old legacy — and keep competitors firmly at bay. The Smart Bricks will be difficult for rivals to copy, according to a senior Lego executive, who cited years of proprietary development and built-in security features as major barriers to imitation. "I think the January 9, 2026
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  INTERVIEW: AI worsens labor mismatch as degree holders chase jobs machines replace SEOUL, January 07 (AJP) - The growing insecurity faced by college-educated workers in advanced economies stems from a structural mismatch: many young job seekers are targeting white-collar roles that artificial intelligence is rapidly automating, while labor shortages are emerging in sectors machines cannot replace, according to Canadian labor sociologist Barry Eidlin. Rather than signaling a collapse of work itself, the trend reflects a breakdown in how education systems, labor mar January 7, 2026
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  INTERVIEW: Korea confident in AI sovereignty - National AI committee vice chair SEOUL, January 01 (AJP) -“The debate over whether sovereign artificial intelligence is even possible has completely shifted. Now the mood is: we can do it. That change in mindset is the most important development so far,” Lim Moon-young, the vice chairman of the National Artificial Intelligence Strategy Committee, told Aju Business Daily on Dec. 29, 2025. More than 100 days after its launch under President Lee Jae Myung, the National AI Strategy Committee's bi January 1, 2026
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  INTERVIEW: Prevention starts with language: forensic scientist warns of growing drug risks in Korea SEOUL, December 25 (AJP) - When a high school senior in Daejeon fatally stabbed his mother and aunt while under the influence of LSD, the crime in 2016 stunned the nation. For Chung Heesun, a veteran forensic scientist and former head of the National Forensic Service (NFS), it was another signal that South Korea’s long-held belief in being a drug-free society is rapidly eroding. “He didn’t even know he had stabbed his mother,” Chung said, recalling the fo December 25, 2025
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  INTERVIEW: China's Roborock challenges Samsung, LG with high-end robot vacuums SEOUL, December 04 (AJP) - Roborock is upending South Korea’s home appliance market — long dominated by Samsung and LG — by rapidly expanding its foothold with high-end robot vacuums. Priced at around 2 million won ($1,370), the company’s premium models have won over consumers and helped propel the robot vacuum segment to a 1 trillion won market. Roborock’s strategy of moving beyond cleaning into full home automation is setting a new benchmark for December 4, 2025