Under the theme "My First K-Culture Moment," this year's “TalkTalk Korea” contest invites foreign nationals worldwide to share how they first encountered Korean culture through videos, photographs, illustrations and written works.
Those interested can submit entries by Sept. 28 about how they first embraced Korean music, dramas or other aspects of Korean culture. With the addition of a writing category for the first time this year, the contest has expanded to four categories: video, photo book, drawing and illustration, and writing.
Participants must post their entries on social media using the hashtags "#TalkTalkKorea2026," "#TTK2026" and "#MyPOV," then complete an application on the ministry's website to finalize their submission.
"We hope the memories and emotions participants experience through this contest can be shared with people around the world," a ministry official said.
Now in its 13th year, the annual contest was first held in 2014 with around 7,000 participants. Last year, it received more than 76,000 entries from 108 countries, according to the ministry.
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