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  In Korean classrooms, caffeine is the new nicotine SEOUL, April 20 (AJP) - South Korea’s notoriously competitive school system is nothing new. What is more unsettling is this: for many teenagers, caffeine may now pose a greater risk than nicotine. High school senior Yoo Seung-ho drinks two cans of Monster Energy a day — which he considers moderate. “Some of my classmates drink up to five,” he said. Among Korean teenagers, energy drinks have become almost synonymous with studying. “My nephew drin April 20, 2026
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  Ferry service along Han River tops 100,000 riders since full resumption last month SEOUL, April 17 (AJP) - More than 100,000 people have taken ferries along the Han River in less than two months since the service resumed full operations early last month, the Seoul Metropolitan Government said on Friday. The water ferry service had been halted on some routes shortly after its bombastic launch in September last year due to a series of technical glitches and other problems, and then fully resumed on March 1 after being partially suspended for about 100 days. The April 17, 2026
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  Samyang Foods' Buldak spice brand ventures into reality TV with dating show SEOUL, April 17 (AJP) - Samyang Foods has launched a reality dating show built around its Buldak spicy noodle brand, marking the company's latest push to embed the product into global youth culture beyond conventional food marketing. The South Korean food company announced Friday that it has partnered with U.S. media platform Nectar to produce "Heat Match," a dating show filmed against the backdrop of a major California music festival. The first episode aired April 11 April 17, 2026
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  AI enters Korean legislature, but humans remain in charge SEOUL, April 15 (AJP) - The National Assembly of South Korea said Tuesday it has launched an AI-powered legislative support platform in collaboration with Samsung SDS, an ICT company affiliated with Samsung Group. The system — a generative AI tailored for legislative use — integrates internal legislative records with external public and academic data to support document search, analysis, and drafting. About 5,000 users, including lawmakers and their aides, are expected April 15, 2026
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  INTERVIEW: BTS wear them, but hanbok is still misunderstood SEOUL, April 13 (AJP) — Hanbok is everywhere — on global stages, red carpets and tourist hotspots. Recognition, however, remains elusive. From BTS’s Gwanghwamun comeback performance in armor-inspired hanbok to the Oscar-stage showcase of K-pop Demon Hunters, Korean traditional dress is increasingly projected onto the global screen. The imagery travels easily. It resonates visually. To many, it simply registers as something “cool.” But familiarity s April 13, 2026
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  Seoul city to bring books outdoors with libraries on lawns next week SEOUL, April 13 (AJP) - With the return of balmy weather, several spaces in central Seoul will be transformed into outdoor libraries starting next week, where Seoulites can read books on the lawn in front of City Hall, at Gwanghwamun Square, or along Cheonggye Stream. These open-air libraries, part of the city government's annual summer events, are scheduled to open next Thursday and will feature bookshelves with more than 12,000 books, as well as bean bags, mats, and parasols, April 13, 2026
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  South Korea emerges as top travel destination for spring SEOUL, April 9 (AJP) - With the growing popularity of the Korean Wave, more travelers are choosing South Korea as their spring destination to enjoy cherry blossoms and other attractions, shifting from the long-standing tradition of visiting Japan. According to figures released by online travel agency Trip.com on Thursday, Seoul ranked first among global cities in flight bookings for the spring travel period from March 20 to May 3. Bookings for flights to Seoul jumped 83 p April 9, 2026
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  Lawyers in Korea clash over bar pass rates amid glut and AI threat SEOUL, April 08 (AJP) - Lawyers usually fight for others, but in South Korea these days, they are fighting for themselves. The Korean Law School Student Association on Wednesday issued a statement signed by 1,024 students from 25 law schools, calling on the government to ease entry barriers by raising the bar exam pass rate to 75 percent from the current median of around 50 percent. Just days earlier, on Monday, an unseasonably chilly spring drizzle did not deter about 200 lawy April 8, 2026
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  Coupang reclaims e-commerce dominance in South Korea as Chinese rivals gain ground SEOUL, April 07 (AJP) - Coupang, South Korea's largest online retailer, has effectively shaken off the fallout from a massive data breach that exposed the personal information of about 33.7 million users late last year, with its monthly active user base and estimated transaction volume rebounding to pre-crisis levels in March. Data from IGAWorks MobileIndex on Monday showed Coupang's monthly active users (MAU) reaching 35.03 million in March, up from 33.64 million in Februar April 7, 2026
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  LG's clothing-care machine surpasses 2 million units in cumulative global sales SEOUL, April 5 (AJP) - LG Electronics' clothing-care contraption, called the LG Styler, has sold over 2 million units in cumulative global sales, the home-appliance giant said on Sunday. The milestone comes just five years after over 1 million units were sold in 2021, about a decade after its release in 2011. The machine, which resembles a combination of a wardrobe and a fridge, removes odors, dust, and wrinkles while sterilizing clothes, all without the time-consuming effo April 5, 2026