Heins said RIM had identified $800 million of the $1 billion of savings it promised for the financial year ending in early March, and was confident of finding the rest as it gets ready to launch the new phones. RIM is betting that the new smartphones will help it claw back the market share it has lost to the likes of Apple Inc‘s iPhone and devices powered by Google’s Android operating system.
Both consumers and corporate customers have abandoned the BlackBerry in droves, even though the devices offer security features that rivals have been unable to match.
However, analysts remain skeptical, especially after the botched 2011 launch of RIM‘s PlayBook tablet computer, which the company had hoped would compete with Apple’s wildly popular iPad. The PlayBook had top-of-the-line hardware, but its software was far from complete at the launch and needed multiple updates.
RIM delayed the roll-out of the BlackBerry 10 phones to the first quarter of 2013 so as not to repeat the errors that surrounded the PlayBook launch.
Heins said the delay was the correct decision - the way to ensure the BB10 phones are a high-quality product rather than a rushed one that would not meet customer expectations.
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reporter
Park Sae-jin
swatchsjp@ajunews.com