The company is the first Chinese business to receive penalties since the law went into effect in August 2008.
Kweichow Moutai said on its website that it will stop marketing activities that violate the law.
The announcement comes at a time when local authorities, at the instruction of the the National Development and Reform Commission, are investigating the illegal business practices allegedly committed by the company.
On Dec. 18, the Guizhou-based liquor maker forced its distributors to price a bottle of Feitian Moutai up to 1,519 yuan ($244), up from the previous 619 yuan, reports said.
The company gave penalties to several distributors who sold products at prices lower than the suggested retail price, according to the reports.
Kweichow Moutai took such a disciplinary measure after many distributors had sold products at lower prices as consumption decreased sharply due to the government's anti-graft drive following the country's leadership change in November last year.
reporter
Park Sae-jin
swatchsjp@ajunews.com