The plunge came in the wake of the so-called “nut rage” incident involving Korean Air heiress Cho Hyun-ah.
In 2014, Korean Air, the country's largest flag carrier, placed sixth in the BrandStock report.
Meanwhile, Asiana Airlines, the nation's second largest flag carrier, moved up three notches to 19th place in the January-March period, with 883.9 points, ahead of 860.0 scored by Korean Air.
Samsung Galaxy and E-Mart retained their Nos. 1 and 2 spots with 936.4 and 922.3, respectively, while Lotte Department Store climbed two notches to third place with 905.4.
Also included in the top 10 brands in South Korea were Incheon International Airport (901.8), Lotte World Adventure (900.8), www.naver.com (900.0), Shin Ramyun instant noodles (899.6), Cham Isul soju (898.1) and Shinhan Card (898.0).
iPhone jumped eight notches to 11th place with 897.9.
reporter
Park Sae-jin
swatchsjp@ajunews.com
