The new device will be introduced at next week's Consumer Electronics Show (CES) 2017. Such a soundbar is a type of a speaker unit, usually placed under a TV set to provide more realistic and dynamic sounds than TV's default speakers.
Samsung's new soundbar "MS750" features "distortion canceling" and "wide-band tweeter" technology along with powerful subwoofers to deliver a ultra-high-definition audio.
Samsung also unveiled another new device named "H7 Wireless Speaker", encased in a metal frame. There was no explanation from Samsung, but many experts predict the wireless speaker could house Samsung's AI (artificial intelligence)-based voice assistant. The new speaker block would provide the same audio technical feature as the new sound bar.
Prices for Samsung's new gadgets were not disclosed.