GS25 partners with major food material maker to beef up vegan product lineup

By Park Sae-jin Posted : February 11, 2022, 09:19 Updated : December 28, 2022, 11:19

[Courtesy of GS Retail]

SEOUL -- South Korea's second-largest convenience store chain GS25 has partnered with Taekyung Nongsan, the food material wing of food and beverage company Nongshim, to beef up the lineup of vegan products. GS25 currently sells 20 ready-to-eat vegan food products including soups, snacks and lunchboxes targeting South Korea's some two million vegan population.
During the last few years, the number of vegans has steadily increased in South Korea thanks to increased awareness of health and well-being. While many vegans have chosen their lifestyle because of ethic reasons but some young consumers chose to mainly focus on eating healthy as now there is a wide range of restaurant meals, ready-to-eat packaged food and alternative meat around.
Convenience stores and mega-marts were the first to quickly adapt to market trends. Convenience store franchises GS25 and CU, operated by BGF Retail, sell vegan menus that can be consumed on the go. In December 2021, retail giant Shinsegae's mega-mart wing Emart started selling plant-based alternative meat products at meat sections in 20 selected stores.
GS25 operated by GS Retail said in a statement on February 10 that the company signed a cooperation agreement with Taekyung Nongsan to jointly develop and promote new vegan products. The major food material maker has its own vegan food brand "Veggie Garden" and GS25 will increase the number of its vegan food menus to more than 30 by the end of 2022.
"We will focus on strengthening our vegan product lineup and increase our market competitiveness to follow the rising market trend of vegan food," GS Retail platform business director Oh Jin-seok was quoted as saying.
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