Picnic mats are hot items at convenience stores thanks to cherry blossoms

By Park Sae-jin Posted : April 5, 2024, 14:31 Updated : April 5, 2024, 17:46
Courtesy of Gyeongju City
[Courtesy of Gyeongju City]

SEOUL, April 05 (AJU PRESS) - South Korean convenience stores near renowned cherry blossom picnic spots have witnessed a remarkable surge in sales of picnic essentials like mats, instant noodles, ice cups, and sun protection items. The country's meteorological service forecasts the full bloom of cherry blossoms in Seoul this week.

Unlike in Western countries where benches or outdoor chairs are common for picnics, South Koreans typically use picnic mats. During spring's cherry blossom season, people gather in riverside parks along the Han River or children's parks to relish food and savor the seasonal beauty.

As per data disclosed by major convenience store chains -- BGF Retail (CU), GS Retail (GS25), Emart24, and 7-Eleven -- total sales in about 100 stores situated in cherry blossom hotspots surged by 28.9 percent compared to the previous week.

Sales of picnic mats and related items skyrocketed by an astounding 2,309 percent compared to the previous month, while other product categories also witnessed significant growth: instant noodles (809%), ice cups (297.7%), sunscreen products (268.3%), and iced beverages (268.3%).

With cherry blossoms expected to reach their peak bloom over the upcoming weekend, convenience store operators anticipate further increases in the sales of these popular items.
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