SK Telecom employees volunteer for frontline support amid SIM card hacking crisis

By Candice Kim Posted : May 3, 2025, 14:25 Updated : May 3, 2025, 14:25
A consumer reads a SIM card shortage notice at an SK Telecom store May 2 Yonhap
A consumer reads a SIM card shortage notice at an SK Telecom store. May 2/ Yonhap
SEOUL, May 03 (AJP) - Hundreds of SK Telecom employees have voluntarily joined frontline customer service operations to help manage the fallout from the company's recent SIM card information hack, industry sources said on Saturday. Staff from various departments, including those unrelated to mobile communications, developers, and new employees, have been deployed to airports, SK Telecom retail stores, and authorized dealers as more than 3 million overseas travelers are expected during the golden week holiday.

Following the hack disclosure on April 22, employees have been sharing their volunteering experiences, tips, and insights on the company's internal bulletin board and the anonymous workplace community platform "Blind." One employee wrote in a post titled "Field support review and mindset tips," explaining that "T World managers have been in business in their neighborhoods for several years, sometimes decades, with many familiar customers and regulars," adding, "We should think of ourselves as 'day laborers' helping the managers."

The same employee advised colleagues to let managers and visitors communicate first unless there's a significant customer rush, while volunteers should assist with more labor-intensive tasks. "It's better for people who come in anxious to see a familiar face and talk to them," the post noted, adding that "customers were anxious and angry" about the situation. Another employee who worked at an airport shared that "6-8 a.m. is the busiest time, and the SIM replacement itself doesn't take long, about 2 minutes."

An SK Telecom official said, "Many members are voluntarily stepping up to the frontlines as this is a time when we need to mobilize all the company's strength," adding, "We will do our best to restore customer confidence." Some employees have expressed remorse in their posts, with one writing, "I felt too sorry and ashamed seeing long-time loyal customers upset," while another noted that "customers' vague anxiety is the biggest problem regardless of whether they've been affected, and I will go to the field to reassure them with the humblest attitude possible."
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