The partnership includes the production of a 40-minute premiere video — unveiled Wednesday on the international fan platform Weverse — that features all 10 tracks from the upcoming album, set for release on May 19.
The video weaves together coming-of-age narratives with appearances by several of Samsung’s newest products, including the Galaxy S25 Ultra, the Galaxy Ring, the Music Frame, and the BESPOKE AI hybrid refrigerator.
RIIZE, a six-member boy band that debuted in 2023, has garnered a global following with songs that explore youth, ambition, and personal growth. In the premiere video, those themes are paired with Samsung’s brand messaging around innovation and aspiration, portraying what the company described as “growing together and realizing dreams.”
The collaboration also includes a series of short-form videos that will roll out on RIIZE’s official Instagram account beginning May 22. These clips will spotlight the group’s use of Samsung’s Galaxy AI features.
Samsung launched a K-pop artist support initiative last year as part of an effort to bolster South Korea’s cultural influence abroad while positioning its products within that expanding global narrative. The initiative continues to grow through partnerships with both domestic and international talent.
“We hope RIIZE, as brand ambassador, will help amplify our message of realizing dreams together,” said Park Jung-mi, Vice President of Samsung Electronics’ Global Marketing Office. “At Samsung, we aim to support our customers’ aspirations through the power of AI and innovation.”
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Candice Kim
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