The “2025 Latin America Tech Seminar” brought together about 60 media representatives and industry professionals from 13 countries, including Brazil, Chile, Colombia and Mexico.
The event marked the regional debut of Samsung’s 2025 Bespoke AI home appliance lineup, which includes next-generation refrigerators, washing machines, dryers, cordless vacuum cleaners and air conditioners.
Part of a broader global outreach campaign, the seminar is the first in a series of planned promotional events aimed at showcasing Samsung’s vision for connected living. The company plans to host similar events across Southeast Asia, Southwest Asia, and other key international markets later this year.
At the event, Samsung demonstrated how its Bespoke AI products leverage artificial intelligence to enhance energy efficiency, user convenience, and security. Features included integrated display screens, Bixby voice controls, and seamless connectivity with SmartThings, Samsung’s smart home ecosystem.
Attendees toured a model apartment dubbed “Sam’s House,” a conceptual living space designed to illustrate how AI-driven appliances can optimize everyday routines — automating tasks, adjusting energy usage, and syncing across multiple devices.
The Bespoke brand, known for its customizable designs and smart capabilities, has been a central part of Samsung’s strategy to redefine the modern home. The company is now positioning its AI appliances as a key growth engine in international markets, particularly as consumers increasingly seek connected, sustainable home solutions.
reporter
Candice Kim
candicekim1121@ajupress.com
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