SEOUL, June 10 (AJP) - Samsung Electronics reported a sharp rise in sales of its flagship artificial intelligence-powered home appliances in the first five months of 2025.
The company said sales of its AI-enhanced air conditioners, refrigerators, and washing machines grew significantly year-over-year between January and May, underscoring growing consumer appetite for connected, adaptive home devices.
Sales of Samsung’s AI air conditioners — including both stand-alone and wall-mounted models — rose approximately 30 percent compared to the same period in 2024. In May alone, daily sales averaged 10,000 units, hitting that milestone a full month earlier than last year.
The company’s Bespoke 4-door KitchenFit refrigerator also posted robust performance, with cumulative sales climbing about 40 percent year-over-year for the January-to-May period.
Meanwhile, the Bespoke AI Combo washer-dryer, which integrates washing and drying in a single unit, recorded more than 10 percent sales growth over the same five-month span.
For the first time since its launch, monthly sales of the model exceeded 10,000 units in May — a sign, Samsung said, of surging consumer interest in multifunctional, intelligent appliances.
The 2025 AI lineup features upgrades that enable devices to learn from user behavior and adjust operations accordingly.
The air conditioners are equipped with “AI Comfort,” which analyzes patterns of use, weather conditions, and humidity levels to automatically calibrate cooling modes. The system’s “AI Saving Mode” can reduce energy consumption by up to 30 percent, according to the company.
To promote the new range, Samsung launched a high-profile “Troika Campaign” featuring celebrities Kim Yuna, Han Ga-in, and Jun Ji-hyun, all former brand ambassadors. A campaign video highlighting how the actors incorporate AI appliances into their daily lives has garnered more than 40 million views, a testament to strong public interest in AI-driven home technologies.
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Candice Kim
candicekim1121@ajupress.com
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