SEOUL, June 26 (AJP) - Shinsegae Department Store debuted its revamped beauty concept store Chicor in the heart of Seoul’s Gangnam district on Thursday, seeking to redefine luxury beauty shopping through high-tech personalization and curated brand offerings.
The new flagship is the first in what the company says will be a wider expansion of the Chicor brand, positioning it as a specialized destination for both global luxury and trending Korean beauty products.
Touting what Shinsegae describes as the first "hyper-personalized" services in South Korea’s beauty retail sector, the store features an artificial intelligence-powered analysis system that examines customers’ scalp conditions to formulate customized shampoos and serums.
“Chicor Gangnam is not just another beauty store — it’s a showcase of what the future of personalized cosmetics looks like,” the company said in a statement.
The store also places a spotlight on K-beauty, with a dedicated Makeup Zone that highlights rising Korean brands such as Tirtir, Laka, Dear Dahlia, Hince, and Rom&nd.
Each label is housed in its own shop-in-shop setup, creating a boutique-like experience within the larger retail space. The location also features roughly 20 global brands, including Bath & Body Works, NARS, and Hourglass, catering to a wide spectrum of beauty preferences.
reporter
Candice Kim
candicekim1121@ajupress.com
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