Set to open to the public on Friday, the “PUBG Seongsu” complex was unveiled to the media on Thursday, offering a first look at Krafton’s ambitious attempt to build an immersive, real-world destination for fans and the wider public.
Occupying a series of renovated red-brick industrial buildings, the complex combines e-sports infrastructure with lifestyle and cultural amenities. It features a 72-seat PC gaming zone, a two-story cafe equipped with DJ booths and a library, outdoor playgrounds designed for skateboarding, and event halls capable of hosting themed exhibitions and catering. There are also do-it-yourself workshop spaces tailored for local youth.
“This space will serve as a multi-purpose cultural venue central to exhibitions, performances, and community engagement,” said Jeong Hyeon-seop, the project’s lead producer.
The company said it will use the site to host regular fan gatherings, streamer-led meetups, game forums, and small-scale e-sports competitions, reinforcing its ties with PUBG’s community while attracting a broader demographic beyond hardcore gamers.
Kim Beom-soo, head of Krafton’s communications team, said the project aims to reimagine the role of game studios in public life. “We designed PUBG Seongsu as a place where games intersect with everyday culture, not just digital entertainment,” he said.
Krafton, which went public in 2021, has increasingly sought to diversify its brand presence while staying rooted in the battle royale genre that propelled it to international prominence. The new complex reflects a growing trend among game publishers to establish offline spaces where gaming, fashion, art, and fandom converge.
To mark the opening weekend, visitors will be invited to participate in a “stamp rally” mission — an interactive scavenger hunt designed to guide them through the complex’s offerings.
reporter
Kim Dong-young
davekim0807@ajupress.com
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