As part of efforts to boost the tourism industry, the program will take effect on Sept 29, allowing short-term visa-free entry for Chinese travelers until June next year, following China's similar move in November last year, coinciding with China's "Golden Week" holiday, which begins early next month and falls just ahead of Chuseok, the country's biggest holiday of the year here. The last such waiver was offered during the 2018 Winter Olympics in the country's alpine city of Pyeongchang in Gangwon Province.
Chinese group tourists, better known as "youke" in Chinese and known for their splurge at duty-free shops, once formed the backbone of South Korea's tourism industry. Before an unofficial boycott onouth Korean products over the deployment of a Terminal High Altitude Area Defense (THAAD) battery from the U.S. in 2017, Chinese visitors who accounted for nearly half of all foreign arrivals here, sharply dropped.
With relations easing, Seoul and Beijing have been steadily rolling back visa restrictions. The resumption of Chinese group travel is expected to boost South Korea's tourism rebound, already buoyed by the global popularity of K-pop and South Korean drams and shows including Netflix's latest hit anime "KPop Demon Hunters."
The country's tourism industry is growing increasingly dependent on Chinese visitors, who account for about half of all foreign arrivals here. The number of Chinese visitors, which plummeted due to travel restrictions with the onset of the coronavirus pandemic, has been gradually recovering, reaching about 4.6 million last year after peaking at 8.07 million in 2016.
According to the Korea Tourism Organization (KTO), about 602,000 Chinse came in July, well ahead of those from Japan (300,000), Taiwan (199,000), the U.S. (132,000), and Hong Kong (64,000). The state-run tourism organization expects the program, along with other promotional measures such as K-pop-themed events, cultural performances, and shopping discounts, to attract even more travelers from China.
Tourist numbers have also been surging. Foreign arrivals surpassed 10 million by July, up 23.1 percent from a year earlier and nearly 120 percent higher than in July 2019, before the pandemic. Seoul welcomed a record 1.36 million foreign visitors in July alone, pushing the total tally for the first seven months of this year to an all-time high of 8.28 million.
The visa waiver for Chinese group tourists could help South Korea reach its target of 18.5 million foreign arrivals in the second half of the year, although it remains to be seen.
"It is still difficult to predict whether the number of Chinese tourists will rise during China's upcoming holiday," Seo Ho-seok, a KTO official, told AJP on Wednesday. "But we hope to attract more Chinese travelers and return to pre-pandemic levels with the visa-waiver program and other government-led efforts to boost tourism."
Duty-free retailers are among the most hopeful after years of weak traffic and spending by Chinese tourists. Hyundai, Lotte, Shilla, and Shinsegae all posted losses in 2024, hit by the downturn in Chinese group travel and changes in foreign travelers' shopping patterns. Industry officials expect an increase in Chinese group arrivals from the third quarter to boost the industry.
Local travel agencies, hotels, and other lodging businesses are already gearing up for an influx of Chinese visitors. They are busy preparing Chinese-language flyers, arranging interpreters and other staff to assist Chinese customers, and trying to meet their changing tastes and shopping patterns.
Chinese visitors often flocked to Seoul's shopping district of Myeong-dong, spending most of their money there, but with an increase in repeat visitors, they are now exploring other popular areas and trendy neighborhoods such as Seongsu-dong, known for its fashion boutiques and eateries.
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