
SEOUL, September 29 (AJP) - The word "sarang" carries two meanings: in Korean, it means "love," and in Hindi it conveys "colorful and diversity." Organizers of the annual Festival of India in Korea said Monday that the dual meaning reflects the event's role as a bridge of friendship and cultural understanding between India and South Korea.
Speaking at a press conference in Seoul on September 29, Nishi Kant Singh, Deputy Chief of Mission and Chargé d'affaires at the Indian Embassy, said the festival had become a symbol of enduring ties between the two countries. "This occasion not only marks a significant milestone celebrating a decade of vibrant cultural exchange under the Sarang framework, but it also reaffirms the enduring friendship and deep-rooted cultural ties between India and the Republic of Korea," Singh said.
Singh noted that both countries maintain a "special strategic partnership" that was elevated during meetings earlier this year. He cited discussions between President Lee Jae Myung and Prime Minister Narendra Modi on the sidelines of the G7 summit in June, as well as visits by senior envoys, as proof of the expanding agenda. "Our two countries are working closely on a wide range of bilateral, regional, and global issues," Singh said.

The chargé d'affaires stressed that people-to-people ties remain central to the festival. "At the heart of the Sarang Festival lies the objective of keeping people-to-people connections. We believe that such bonds serve as a foundation for a more vibrant and enduring partnership between the two countries," he said.
This year's edition will highlight Kathakali, a classical dance from the southern state of Kerala known for elaborate costumes, vibrant makeup and expressive gestures. A troupe led by renowned artist Shyamjith Kiran will perform at Ewha Womans University's Samsung Hall on October 14, with additional stops in Seoul, Gunsan, Busan, Nami Island and Buyeo. Workshops for Korean dance enthusiasts will also be offered.
The program will include the 13th Indian Film Festival, screening seven films with Korean subtitles across multiple cities in November. The embassy will also showcase contemporary art collaborations and culinary events as part of the wider Sarang calendar.
Launched in 2015, the Sarang Festival has grown into the embassy's flagship cultural program, introducing Indian music, dance, cinema, food, and art to audiences across South Korea. Singh reminded reporters that all events are free and open to the public. "The purpose of having a culture center here is to connect Koreans with Indian culture. Sarang is open for our Korean friends. We would be more than happy to see them there," he said.
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