In Myeong-dong streets, anti-Chinese sentiment is nowhere

By Kim Hee-su, Yoo Na-Hyun Posted : October 16, 2025, 17:05 Updated : October 16, 2025, 17:05
Visitors crowd the main shopping street of Seoul’s Myeong-dong district one of the city’s most popular tourist destinations on Oct 16 2025 AJP Yoo Na-Hyun
Visitors crowd the main shopping street of Seoul's Myeong-dong district, one of the city's most popular tourist destinations on Oct. 16, 2025. AJP Yoo Na-Hyun

SEOUL, October 16 (AJP) - The return of Chinese group tourists to Korea has been met with a mix of concern over disorderly crowds and optimism for an economic boost. Three weeks into the visa-waiver program, the outcome appears largely positive.

Myeong-dong, Seoul's central shopping district, has regained its pre-pandemic bustle as Chinese tour groups return in force. Once stigmatized as noisy and unruly, Chinese budget travelers are leaving a more favorable impression this time.

"We're seeing many Chinese tourists coming to see our performances these days, which was rare before. They were orderly and genuinely enjoyed the show," said Park Moon-kyung, manager at Myeongdong Nanta Theater.

 
Posters promoting Alipay and WeChat Pay are seen at a store entrance in Seoul’s Myeong-dong district on Oct 16 2025 AJP Yoo Na-Hyun
Posters promoting Alipay and WeChat Pay are seen at a store entrance in Seoul's Myeong-dong district on Oct. 16, 2025. AJP Yoo Na-Hyun

Chinese visitors also say they feel welcomed. "It's my first time visiting Korea, and I think it's the best city in Asia," said Xing Li, a 40-year-old traveler from a Chinese tour group under the banner 'Total Korea.' "I'm impressed that most Koreans can speak two or three languages."

A female tour guide, who asked not to be named, said, "We've definitely seen more inquiries since the visa waiver began. I haven't noticed any anti-China protests, and our guests don't seem concerned. There's been no negative impact."

 
People dine at Myeongdong Kyoja a famous noodle restaurant in central Seoul’s Myeong-dong district on Oct 16 2025 AJP Yoo Na-Hyun
People dine at Myeongdong Kyoja, a famous noodle restaurant in central Seoul's Myeong-dong district on Oct. 16, 2025. AJP Yoo Na-Hyun

Merchants in Myeong-dong echo similar views. "These days, we have customers from across Asia — Singapore, Indonesia, Hong Kong, and Japan," said a manager at the popular noodle chain Myeongdong Kyoja. "How orderly someone behaves depends on the individual, not the nationality."

The visa waiver has clearly boosted Chinese arrivals. According to the Ministry of Justice, 525,396 Chinese nationals entered Korea last month, up 16.4 percent from a year earlier. Data from the Korea Tourism Organization shows that one in three foreign tourists who visited Korea in August was Chinese, totaling 605,000 visitors — surpassing the pre-pandemic level of August 2019 at 578,000.
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