Epson unveils new 'Lifestudio' projectors to tap booming home entertainment market

SEOUL, October 21 (AJP) - Epson introduced a new line of home projectors on Tuesday, betting that South Korea’s growing appetite for streaming and large-screen entertainment will help sustain demand for high-end home viewing devices.

At a press event in Seoul, Jun Morohoshi, head of Epson Korea, announced the launch of the Lifestudio Series, which features nine new projector models designed to blend functionality with lifestyle appeal.

“South Korea is a key market with growing demand for OTT services and home entertainment,” Morohoshi said. “We aim to usher in a new era of home projectors with our latest products.”

The Lifestudio brand, Epson’s latest push in the home entertainment sector, seeks to position projectors not merely as display tools but as central lifestyle devices. The domestic projector market — which surged during the pandemic as consumers spent more time at home — is regaining momentum with the expansion of streaming services and a renewed preference for cinematic viewing experiences.

Epson currently holds a 51.7 percent share of the global projector market, maintaining the top spot for 24 consecutive years, and leads in South Korea with a 42 percent share, according to company data.

The new Lifestudio Series includes both compact mini projectors and ultra-short-throw models, available in five colors with adjustable stands.

A key feature of the lineup is Epson’s new Triple Core Engine technology, which provides enhanced brightness and color accuracy. The system broadens the visible color spectrum while minimizing brightness loss, producing vivid and realistic images even in well-lit environments.

* This article, published by Aju Business Daily, was translated by AI and edited by AJP.