SEOUL, October 22 (AJP) - Ghil Gi-yeon, who recently secured a third term as CEO of the Seoul Tourism Organization, has been instrumental in revitalizing the tourism industry since assuming his post in July 2021, helping restore the city's vibrancy in the wake of the coronavirus pandemic.
"With support from Seoul Mayor Oh Se-hoon, we carried out several major projects swiftly and efficiently, including opening a marketplace at Gwanghwamun Plaza, organizing a series of seasonal events like a lantern festival along the Cheonggye Stream, and offering mountain-climbing programs," said Ghil, who now envisions making Seoul one of the top five global tourist destinations with a focus on "art tourism."
"What was most rewarding about those projects was the tangible outcomes and favorable responses from both citizens and tourists," he added.
Among them, the most notable project was the launch of tourism booths to assist hikers in climbing mountains across Seoul. "I thought outdoor activities would be key in the post-COVID era," he said. "Starting with programs to climb Mt. Bugaksan in 2022, which were later expanded to other nearby mountains including Gwanaksan, the number of participants soared to over 100,000 as of June this year. The project has since been adopted by other local governments with similar programs," he added.
Various summer-themed leisure activities and other seasonal festivals in central Seoul have gained popularity, encouraging more Seoulites to take part. In particular, the annual lantern festival along the Cheonggye Stream, featuring dazzling lights and media art installations, has become one of the city's major nighttime attractions for tourists.
To cater to the growing number of individual travelers, the organization also opened a cultural lounge last year, attracting more than 22,000 visitors in its first year alone. Interactive programs such as traditional craft-making, calligraphy, makeup classes, and other K-pop-themed events there have drawn strong interest from foreign tourists and youngsters.
Ghil, who was awarded a government merit last year in recognition of his achievements and efforts to promote Korean culture, said, "Through these immersive programs and hands-on activities, we can give visitors a true sense of what makes Seoul special."
"Seoul has already emerged as one of the world's leading tourist destinations, but its true competitiveness lies in the happiness of its citizens," he emphasized. "Through innovative approaches and strategies that integrate art into daily life, we want to make Seoul a must-visit destination that international tourists are eager to explore."
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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