INTERVIEW: Korean biz at home and abroad must unite to leverage and lengthen K-power:OKTA chair

By Seo Hye Seung Posted : November 5, 2025, 10:47 Updated : November 5, 2025, 13:24
World-OKTA chair Park Jongbum in an interview with AJPABC on Nov 4 Photo by AJP Han Jun-gu
World-OKTA chair Park Jongbum in an interview with AJP/ABC on Nov. 4. Photo by AJP Han Jun-gu


SEOUL, November 05 (AJP) -An economic bloc representing 50 million South Koreans and 7.5 million ethnic Koreans overseas — built on a self-sustaining trade and supply-chain network that links the manufacturing base at home with capital and distribution capabilities abroad — is the vision of the World Federation of Overseas Korean Economic and Trade Association (World-OKTA), its chair said.

Korean entrepreneurs at home and abroad have risen to global prominence and must now “build a system where exports and imports co-exist,” creating a firmer foundation for the next generation of business leaders to grow under “one Korean identity,” said Park Jongbum.

Park, recently re-appointed to lead the organization for a second term — the first back-to-back leadership in its 44-year history — oversees 155 overseas chapters run by more than 7,000 ethnic Korean entrepreneurs across 75 countries. 
Graphics by Song Ji-yoon
Graphics by Song Ji-yoon

To unite Korea’s domestic and overseas business assets, Park is championing a bill that would grant World-OKTA legal status as Korea’s seventh official business association — a long-pursued agenda he says is crucial to elevating the organization’s role.

“It is not easy, as it would mean providing government-level support to businesses based overseas,” he said. “But a unified Korean business network is essential to withstand global headwinds such as supply-chain disruptions.”

Park stressed that Korean SMEs continue to face major hurdles in entering foreign markets. “This is a challenging global environment. Koreans at home and abroad must widen cooperation through consistent, physical exchanges and communication,” he said. That urgency, he added, was reflected in the scale of last month’s expo in Incheon.
Opening ceremony of Korea Business Expo held on Oct on 27 in  Songdon Incheon Photo by Han Jun-gu
Opening ceremony of Korea Business Expo held on Oct. on 27 in Songdon, Incheon. Photo by Han Jun-gu

The 2025 Korea Business Expo Incheon, held Oct. 27–29 in Songdo, brought together more than 1,100 members from 58 countries, 150 buyers from 21 countries, and 434 Korea-based companies. The event generated 3,809 business meetings involving projects valued at $228 million.

Park underscored the symbolic significance of Incheon as the gateway of Korean migration. “Korean migration began in Incheon in 1902, when 120 people boarded a ship to Hawaii to work in sugar cane fields. Now, 123 years later, their descendants are returning to Incheon to buy Korean products. This is the second wave of Korean migration,” he said.

Of World-OKTA’s roughly 7,000 members, about half are under the age of 39. These young entrepreneurs, Park noted, have built strong networks with youth-led Korean startups and actively share insights, experiences, and pride in Korean identity.

Around 100 young business founders were invited to showcase their ideas, innovations, and products during a weeklong startup program held alongside the Songdo expo, giving them first-hand experience pitching to potential buyers and investors. 

While early-stage funding remains modest — $500,000 for one startup and $150,000 for another — Park believes opportunities will broaden as exchanges deepen and K-power rises globally.

“K has become synonymous with a legacy brand,” he said. “We now attach ‘K’ to everything — K-defense, K-shipping, K-steel, K-chip, and of course K-food and K-content. Global familiarity with Korean products and culture has expanded, and it is the role of Korean businesses to keep that glow alive.”
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