Under the deal, Korean GC players will wear Amazingcrea apparel throughout LIV Golf’s 2026 season, which includes 14 tournaments in 10 countries across five continents.
Amazingcrea said it will supply apparel built on its design philosophy, “Alexis_9,” which applies human-movement engineering. The company said it analyzes a golfer’s body using nine axes of rotation and a nine-section body map to reduce resistance during the swing and increase freedom of rotation.
“Korean GC was created to represent South Korea’s competitiveness on the global stage, and Amazingcrea shares the same philosophy of delivering precision through design,” said Martin Kim, the team’s representative. “Their apparel starts with how the body moves, and that approach aligns with how our players prepare, compete and perform.”
Amazingcrea highlighted its Coffin Ventilation technology, which uses a seamless mesh panel on the back — where body heat builds most during a swing — to create a feel closer to airflow passing through the garment. The company also cited its Accordio Band, designed to expand naturally with the swing to maximize range of motion and reduce resistance.
“Amazingcrea was created to deliver perfect performance through outstanding, innovative design,” CEO In Gi Wan said. He said seeing players representing South Korea on the global stage wearing apparel built on the brand’s human-movement engineering “most clearly shows the essence of the brand: clothing that moves with the golfer.”
* This article has been translated by AI.
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