Hyundai Wia said it launched “Dodam Sand,” a sandwich cookie made with agricultural products from South Gyeongsang Province, on Monday.
The company said it developed the product with the South Gyeongsang provincial government, the Rural and Fishing Village Mutual Growth Cooperation Fund, the Changwon Chamber of Commerce and Industry, and social enterprise Gonggonggonggan to support local farms and help build a sustainable community by growing it into a signature regional specialty.
Hyundai Wia said the product was created using 300 million won it contributed to the mutual growth fund. Over about a year, the provincial government, local farms and residents worked together on planning, ingredient selection, final production and marketing.
The packaging uses Hyundai Wia’s mascot “Dodami,” modeled after the endangered sable, to convey a friendly design and the message of ecosystem restoration.
Dodam Sand comes in four flavors meant to reflect the province’s seasons: raspberries grown in Gimhae, mulberries from Sancheong, persimmons grown in Changwon and yuzu from Namhae.
The cookies use gourmet butter and jam made from local fruit to highlight the fruit’s flavor and a soft texture.
Hyundai Wia said all sales proceeds will be donated to a “green forest creation” project it is developing with the provincial government. The funds will be used to restore mountains heavily damaged by last year’s wildfires and to help create habitat for endangered animals in the region, including sables.
The company said it plans to start funding through Naver Happybean on Monday. It also plans to expand sales through pop-up stores at Changwon Jungang Station and the Jinhae Gunhangje festival, and by entering online open markets.
“A result of putting our heads together to grow with the region is Dodam Sand,” a Hyundai Wia official said. “We hope Dodam Sand becomes a snack that represents the region and a seed that helps local farms and forests grow.”
* This article has been translated by AI.
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