KB Kookmin Bank Rebrands Family Office Service, Targets 2 Trillion Won in Assets

KB Kookmin Bank said on the 16th it has rebranded its “KB Wise Family Office” service as “KB The First Family Office” to strengthen comprehensive, long-term wealth management for client families.

To support the expanded offering, the bank created a dedicated family office unit, the “Solution Team (F/O Solution Team),” bringing together specialists in investment strategy, tax, law, accounting and real estate.

The bank said it will provide on-site, end-to-end services including restructuring family asset portfolios, corporate and governance consulting, tax strategies for business succession, inheritance and gifts, and advice on domestic and overseas investments, including alternative assets.

It also plans to broaden nonfinancial services by holding regular family-focused seminars and running a “successor development education program” for next-generation leaders. The bank said the program will cover core principles of wealth management, business management, key knowledge in finance, real estate and taxation, and support for building professional networks.

KB Kookmin Bank said it aims to increase family office assets under management to 2 trillion won within the year, from about 1.1 trillion won as of the end of January.

A bank official said the bank will offer “comprehensive solutions” spanning asset management and succession, adding that it aims to establish itself as a leading family office by strengthening customer-focused innovation and expertise built on long-term trust.