KB Kookmin Bank, SSG.com Launch ‘Ssg KB Bank’ Financial Services in Shopping App

by Kim yoon seop Posted : April 30, 2026, 09:44Updated : April 30, 2026, 09:44
Photo: KB Kookmin Bank
KB Kookmin Bank has launched “Ssg KB Bank,” an integrated financial service with SSG.com. [Photo=KB Kookmin Bank]
KB Kookmin Bank and SSG.com are expanding cooperation by rolling out a “bank in platform” service that lets users access banking within the shopping app.

KB Kookmin Bank said on the 30th it launched “Ssg KB Bank,” a comprehensive financial service designed for everyday use.

In April last year, the Financial Services Commission designated SSG.com as an innovative financial service, allowing the nonfinancial platform to advertise and broker financial products.

With the launch, customers can use KB Kookmin Bank services through SSG.com’s “Bank in Platform” financial section without switching to a separate app.

The partners also introduced products tailored to shoppers. The “Ssg Money KB Account” offers an interest rate of up to 4.0% a year on balances up to 2 million won. When registered with SSGPAY, it automatically links as a “Ssg KB Money” payment method. Users can pay without separate top-ups and receive an additional 2% SSG Money accrual benefit.

The “Ssg KB Shopping Savings” plan applies preferential rates based on shopping performance, offering rates from 2.0% to 5.0% a year before tax.

Separate services were prepared for merchants on the platform. In a “merchant-only financial section,” the bank offers the “KB Boss Parking Account,” a demand deposit product, and a savings product. The parking account applies an interest rate of up to 2.5% a year before tax on balances up to 10 million won, while the savings product offers up to 6.0% a year before tax. Consulting services for small business owners are also provided.

A KB Kookmin Bank official said the service was designed so customers can use shopping and financial services conveniently on a single platform, adding that the bank will continue expanding financial services that fit naturally into customers’ daily lives.



* This article has been translated by AI.