​Amore Pacific forges partnership with Naver to strengthen offline and online distribution channels

By Park Sae-jin Posted : June 23, 2020, 15:01 Updated : June 23, 2020, 15:01

[Courtesy of Amore Pacific]

SEOUL -- Amore Pacific, South Korea's top cosmetics maker, has forged a partnership with Naver, the country's top web portal operator, to create synergy by strengthening the cosmetics maker's offline and online distribution channels.

The cosmetics giant said in a statement on Tuesday that the company and Naver will jointly develop new brands and business models using big data, venture into overseas markets and interlink Amore's offline and online distribution channels.

"We will strengthen our digital business capabilities by utilizing Naver's big data and artificial intelligence in the new technology sector," Amore said, adding the cosmetics maker and the web service giant will consistently roll out joint projects.

The two companies will also seek to improve work effectiveness through a business-to-business (B2B) platform and create a new digital beauty platform for foreign customers.

In an effort to diversify its products and target tech-savvy young customers, Amore Pacific has adopted new technologies to create new products. In March this year, the cosmetics maker adopted 3D printing to instantly produce tailored skincare facial mask packs at its flagship store in the center of Seoul frequently visited by foreign tourists.

The 3D-printed mask pack was showcased by Amore at the Consumer Electronics Show held in Las Vegas in January this year. Amore had cooperated with Lincsolution that provides comprehensive 3D printer solutions and sells 3D printer hardware to produce printers that is capable of printing sheet mask packs in about 5 minutes reflecting different facial sizes and types.

South Korean mask packs are popular in the global market that is projected to reach $448.6 million by 2025, according to global research company Adroit Market Research.
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