Harman acquires German car technology company to beef up in-vehicle AR and VR capabilities

By Park Sae-jin Posted : February 11, 2022, 16:29 Updated : February 11, 2022, 16:29

[Courtesy of Harman]

SEOUL -- Harman International, the vehicle electronics-making wing of Samsung Electronics, has acquired Apostera, a Germany-based automotive technology company, to beef up the company's capabilities in augmented reality and virtual reality software solutions for vehicles.
Harman announced the acquisition of the German in-vehicle display technology company through a statement on February 10. "Apostera’s augmented reality (AR) and mixed reality (MR) software solutions will expand Harman’s automotive product offerings and position the company at the forefront of automotive AR/MR experience design," Harman said. details of the acquisition were not disclosed. 
The connected-car technology company is focusing on the development of digital cockpit products which are connected car systems integrated with mixed reality (MR), AR and VR to maximize the driving experience and provide convenience. "By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience," Harman's Automotive Division president Christian Sobottka was quoted as saying.
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