CJ ENM's virtual production stage features Samsung's micro-LED screen and connected cameras

By Lim Chang-won Posted : May 24, 2022, 09:28 Updated : May 24, 2022, 09:28

[Courtesy of Samsung Electronics]

SEOUL -- CJ ENM, the South Korean entertainment group that produced the Oscar-winning 2020 film "Parasite," opened a virtual production stage featuring connected cameras and a massive micro light-emitting diodes screen provided by Samsung Electronics to create virtual settings in real-time.

CJ ENM's new studio in Paju north of Seoul features Samsung's micro-LED technology, "The Wall." Compared to conventional display technologies, micro-LED technology offers better contrast, response times, and energy efficiency. Micro-LED screens are suitable for displaying ultra-high-resolution video content. 

Samsung said that the real-time, virtual set would reduce image compositing needs and save time and production costs. The screen measures over 1,000 inches in a custom oval display of 20 meters in diameter and seven meters in height. The screen enhances visual expression with vivid colors and cinema LED picture quality and details. 360-degree video shooting is possible.

"We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display," Ha Hye-sung, executive vice president of Samsung's visual display business, said in a statement on May 24. 

Samsung said that The Wall is designed for easy management in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films.

Samsung's technology enhances visual expression with ultra-deep blacks and wide viewing angles. A new molding process has been applied to modular surfaces to minimize a nuisance typically associated with filming standard LED screens. Dedicated frame rates for studio production ensure seamless videos sync with the most widely used camera framerates. Frame rate sync technology reduces screen disruptions.

At the new studio, creators can design environments to specific requirements, along with a variety of installation options such as ceiling installation and convex or concave design, depending on the internal studio design.

While Hallyu (Korean cultural wave) content has mesmerized the global audience, South Korea's content production industry is still old-fashioned. Films and dramas are mainly produced by medium-sized companies that operate tiny studios. CJ ENM, credited with promoting Hallyu, has launched an aggressive push for content production targeting the global market.

CJ ENM's studio will use the visual content creation technology of Epic Games, an American 3D game engine company. Epic's "Unreal Engine" was used in the production of many Hollywood content and video games such as "The Mandalorian," a popular Star Wars franchise drama series created by Disney. The studio will create computer-generated scenes including actors and environments in real-time. 
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