Hyundai Motor joins hands with online streaming platform to strengthen OTT service for connected cars

By Lim Chang-won Posted : September 19, 2022, 16:15 Updated : September 19, 2022, 16:15

[Courtesy of Hyundai Motor ]

SEOUL -- In response to consumer demands for diversified experience and entertainment content inside cars, South Korea's Hyundai auto group joined hands with Wavve, a domestic online streaming platform, to strengthen its over-the-top video (OTT) service for connected cars that provide vehicle occupants with an optimized driving experience by linking a large amount of data that occurs while the vehicle is driving.

Infotainment is a type of media, usually television or online, that provides a combination of information and entertainment. Connected cars can share internet access and data with other devices both inside and outside. Together with other technologies such as automated driving and shared mobility, connected vehicles contribute to a new type of future mobility. 

Under a memorandum of understanding, Hyundai and Wavve will cooperate in establishing a platform for installing OTT services and discovering new content. "We hope that this MOU will provide more diverse and rich content to customers who use connected cars," Choo Kyo-woong, head of Hyundai's electrical and electronic systems development center, said in a statement on September 19.

The Hyundai Motor Group supports the development of technology for installing OTT content on connected car infotainment platforms. Without linking external devices, Hyundai aims to quickly operate platform services through continuous wireless updates using software technology.

Wavve will produce OTT content, discover new content and services, and develop applications that can be conveniently used in infotainment systems. "We will work with Hyundai Motor Group to create an era where users can freely enjoy OTT conveniently anywhere even in cars," Wavve CEO Lee Tae-hyun was quoted as saying.

Hyundai has promised to realize higher customer satisfaction with various OTT content and strengthen the competitiveness of connected cars. In December 2021, Hyundai tied up with  CJ ENM, a major entertainment group that created the Oscar-winning film "Parasite," and TVING, an online streaming service, to create an ecosystem for providing differentiated OTT content.

Connected car technologies using a computer platform from Nvidia, an American tech company, will be applied to all Hyundai models. An integrated infotainment system allows drivers to control audio, entertainment and air conditioning, along with real-time navigation and safety features.

Hyundai would apply a connected car information display system to implement information related to safety and convenience through vivid 3D graphic animations. Infotainment systems are connected via mobile communication to receive on-road information or automatically contact emergency services when the car detects abnormal activities such as a car crash or parts malfunction.

Hyundai's next-generation connected car operating system has four key capabilities: data analysis, the seamless connection of vehicles and surrounding infrastructure, intelligent computing that identifies drivers' intentions and conditions, and the monitoring of in-vehicle and external networks.
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