Hyundai auto group's vehicles garner explosive popularity in U.S.

By Kim Joo-heon Posted : March 2, 2023, 15:18 Updated : May 16, 2023, 13:29

[Courtesy of Hyundai Motor]

SEOUL -- Vehicles made by South Korea's Hyundai auto group are gaining explosive popularity in the United States. Monthly sales of Hyundai vehicles in February 2023 soared 16 percent compared to the same period a year ago in the U.S. market, selling a total of 122,111 units. 
According to data released by Hyundai Motor America, Hyundai Motors sold 57,044 units only in February, up nine percent from a year ago. Hyundai's American office said most sold vehicles include Elantra, Kona, Sonata, and Tucson. Kia, affiliated with Hyundai auto group, sold 60,859 units, up 24 percent from February 2022.
"It's the result of our diverse product lineup, strong marketing efforts that drive showroom traffic and our dealers' attention to elevating the customer experience," Hyundai Motor America CEO Randy Parker said in a statement on March 2. 
However, sales of IONIQ 5, an EV released by Hyundai Motor, decreased by 19 percent from a year ago. Sales of EV6, an EV designed by Kia, also significantly declined by 39 percent.

Currently, many South Korean automakers are striving to expand their partnerships with battery material producers in North America to meet the inflation reduction act (IRA) incentive conditions. The IRA subsidizes EVs using batteries assembled in North America. They must also contain more than a certain percentage of core minerals extracted in the region. 
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