![Visitors watch a fueling demonstration of the all-new Nexo using an automated charging robot. [Photo=Hyundai Motor]](https://image.ajunews.com/content/image/2026/03/20/20260320092802841666.jpg)
The expo is a major trade show for the hydrogen and fuel-cell industries, featuring the latest technologies and business trends. About 330 companies participated this year, and about 70,000 people visited, the company said.
Hyundai Motor Group built its booth around HTWO, its hydrogen brand and business platform. It presented technologies and capabilities across the hydrogen value chain — including hydrogen mobility, fueling and storage, and industrial applications — along with real-world use cases.
The group displayed the all-new Nexo, a next-generation passenger hydrogen electric vehicle model scheduled for launch in Japan in the first half of the year. It also ran a fueling demonstration using an automated charging robot and offered test drives.
During the event, Lee Hyok, South Korea's ambassador to Japan, visited the booth, toured key exhibits and exchanged views with Hyundai Motor Group Vice Chairman Jang Jae-hoon on the direction of hydrogen business development in Japan.
![Participants pose for a photo at a Hydrogen Council networking session. [Photo=Hyundai Motor]](https://image.ajunews.com/content/image/2026/03/20/20260320092907380880.jpg)
Jang, a co-chair of the Hydrogen Council, said the group is building a virtuous cycle by using a hydrogen model that links production and demand to reduce market uncertainty.
"We will work with Hydrogen Council member companies to help accelerate the global hydrogen ecosystem," he said.
* This article has been translated by AI.
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