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Modu Tour Launches Travel Festa to Target Fall Travel Demand Modu Tour announced on August 10 that it will hold a large-scale promotional event, the Modu Tour Travel Festa, aimed at capturing travel demand for the fall season, including the Chuseok holiday.The event will take place from August 10 to September 11, lasting 33 days. It will feature special benefits on travel products, free raffles, mileage rewards, and perks from partner brands.A total of 55 leading brands from five sectors—travel and accommodation, shopping and duty-free, food and beverage, finance and payment, and leisure and lifestyle—will participate. The event is designed to provide customers with tangible benefits throughout the entire process, from exploring destinations to consultations, bookings, and local stays.One of the highlights is a free raffle event with a total prize pool of 30 million won. Anyone can participate, regardless of whether they purchase a travel product. Prizes include round-trip tickets to Hawaii with Air Premia and hotel stays at major overseas vacation spots such as Guam, Nha Trang, Phuket, Okinawa, Fukuoka, and Qingdao. Various prizes from partner brands, including tickets to Shanghai Disneyland and Swarovski crystal pendants, will also be available.Additionally, a mileage event worth 100 million won will be held. Customers participating in the event can earn mileage that can be used like cash for travel product bookings, with rewards of up to 1 million won based on the results.Discounts on actual travel product payments will also be significant. A basic immediate discount of up to 500,000 won will be applied without specific payment conditions or additional coupons. Furthermore, a time deal will feature about 20 limited-time special offers each week.Customers can also receive additional discounts through partnerships with credit card companies. Using cards from Samsung, KB Kookmin, Lotte, Hana, and Woori, customers can receive bill discounts of up to 450,000 won, depending on conditions. Discounts of 40,000 won for payments over 1.5 million won and 90,000 won for payments over 3 million won will be available, along with interest-free installment options for up to 12 months. Using Modu Tours own payment service, Modu Pay, will provide an immediate 1% discount on the payment amount.Various customized services are also planned. Modu Tours live commerce channel, Live M, will host five special broadcasts during the promotion period. Starting with a segment on Phu Quoc on August 11, travel products for Taiwan and Singapore, as well as exclusive deals with Korean Air and Tway Air, will be revealed sequentially. Additionally, a travel consultation service will be offered for customers who have not yet decided on a destination or are looking for products that meet specific criteria, allowing them to receive tailored product recommendations from nearby agencies or representatives upon online consultation requests.Jung Hee-yong, head of Modu Tours marketing division, stated, This Modu Tour Travel Festa is a comprehensive promotion that expands customer benefits from exploring travel products to consultations, bookings, and payments in collaboration with 55 travel and lifestyle brands. We will operate the event to ensure that the fall travel demand translates into actual bookings through free raffles, mileage rewards, immediate discounts, time deals, and live broadcasts.Meanwhile, Modu Tours travel-specific savings product, launched in collaboration with the financial sector, continues to gain popularity, boosting the promotion. The NH Modu Travel Savings, launched with NH Nonghyup Bank with a limit of 10,000 accounts, has gained attention for allowing customers to use the mileage provided upon joining for travel product purchases. It sold out within eight days of its launch on August 7, significantly ahead of the original sales end date of September 30.* This article has been translated by AI. August 10, 2026 10: -
Bodyfriend Enters Health Supplement Market with 'Bodyfriend Healthcare' Launch Bodyfriend announced on August 10 that it is entering the health supplement market with the launch of its brand, Bodyfriend Healthcare.The company explained that this move marks its first step in expanding its business beyond massage care centered on healthcare robots to include daily inner care, positioning itself as a total care company for health span.Bodyfriend Healthcare has identified six key areas based on accumulated data and health interests from its customer base of over 1.6 million. These areas include muscle strength, joint health, body fat and blood sugar, sleep, eye health, and vitality.The product packaging has also been differentiated. Each product features a one-syllable keyword that intuitively evokes its purpose and function, such as tight, fit, full, bright, and boost.Particularly, the products focus on managing the complex health concerns of modern individuals with all-in-one solutions, utilizing individually recognized ingredients and functional materials approved by the Ministry of Food and Drug Safety. This approach aims to enhance product reliability and improve the inconvenience of needing to take multiple supplements.The first products launched include: △ Muscle Fit Curcumin Gold △ Joint Fit Chondroitin Mucopolysaccharide 1200 △ Slim Fit Diet Morosil Vita. The company plans to complete a lineup of six products through sequential releases.A Bodyfriend representative stated, Bodyfriend Healthcare will propose a new health span routine that combines movement through healthcare robots and inner care to enhance health from within. We aim to expand products and services tailored to individual lifestyles to achieve our goal of extending human health span by 10 years.* This article has been translated by AI. August 10, 2026 10:
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Eugene Group's Eugene ENT Hosts Second EUCON to Promote K-Industry and K-Culture Eugene Groups Eugene ENT announced on August 10 that it will hold the second EUCON competition, aimed at supporting video content production and distribution while discovering new creators.The competition will focus on two themes that have garnered significant interest both domestically and internationally: K-Culture from an industrial and economic perspective and K-Industry.The K-Culture category invites video content that explores the expansion of Korean culture—encompassing music, drama, entertainment, webtoons, and food—into industries such as intellectual property (IP), tourism, performance, and commerce.The K-Industry category will spotlight video content that highlights how South Korean industries, including semiconductors, shipbuilding, defense, materials, components, and equipment, are gaining competitiveness and growing in the global market. Eugene ENT plans to select outstanding video content in both categories for production and distribution support.The application period runs from August 10 to September 4 at noon. Applicants must submit a proposal, script or outline, storyboard, production timeline, budget, and portfolio.Teams selected through external judging will begin production after signing an agreement, with a mid-term review scheduled for December. Final submissions are expected between January and February 2027. The submitted works will be evaluated for quality, technical specifications, and rights management, with plans to negotiate broadcasting on domestic and international channels and digital platforms starting in the first half of next year.The total production support fund amounts to 120 million won, with up to two teams selected to receive a maximum of 60 million won each, depending on their project plans and budgets.Seventy percent of the production funding will be disbursed upfront after the agreement is signed, with the remaining 30% provided after passing a mid-term review of the production process and rough cut. Producers must cover at least 10% of the total project cost themselves.EUCON is open to domestic production companies with capabilities in producing educational video content, as well as independent creators or production groups.Selected producers will be required to create one educational video of approximately 25 minutes in length during the agreement period and submit subtitle or dubbing files for international distribution.The final product must possess purposefulness and structure as educational content, with no restrictions on format, including documentaries and infographic-based knowledge videos.This years EUCON has expanded beyond simple production funding to include actual broadcasting and distribution of content. The production period will be approximately 5 to 6 months after selection and agreement signing, allowing creators to enhance the quality of their work. Support will also be provided for negotiations regarding broadcasting with both domestic and international networks.The competition encourages innovative attempts using generative AI during the production phase. A notable example is Jeonju Accident Ian Operation, produced with EUCON support in 2025 and aired on JTV Jeonju Broadcasting. AI technology can be utilized in various aspects of content production, including research, editing, graphics, subtitles, and dubbing, and points will be awarded during the judging process for plans or submissions related to AI utilization, such as trailers, demos, or pilot videos.A representative from Eugene ENT stated, EUCON is a project that supports both production and distribution to ensure that good ideas reach actual viewers. This year, we hope to discover excellent content that sheds new light on K-Industry and K-Culture from various perspectives, including industry, economy, technology, and society, as global interest continues to rise.They added, As educational content is a field with relatively challenging production conditions, it is important for creators to have sufficient time and resources to produce high-quality works. Eugene ENT will continue to support outstanding producers and small independent production companies in creating content and connecting with domestic and international audiences.* This article has been translated by AI. August 10, 2026 10:
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90% of Starbucks Summer Coupon Users Opt for Iced Drinks According to Starbucks Korea, 90% of customers who redeemed drinks using the summer coupon opted for iced beverages. The company analyzed the usage of summer coupons provided to reward members last month and reported this finding on August 10.The most popular item was the iced café Americano, which accounted for 42% of all coupon redemptions. The ongoing heatwave has likely influenced the demand for cold drinks, as reflected in the coupon usage.The 30% discount food coupon was most frequently used for the Soft Cream Castella. Other popular items included the Blueberry Marble Cheesecake and the Ham & Arugula Pesto Sandwich, which were also favored as meal replacement desserts.In July, Starbucks provided two types of summer coupons to reward members. The drink coupons allowed customers to choose one beverage from café Americano, café latte, or vanilla latte. Customers could also switch the coffee beans to blonde, decaf, or half-decaf, and size changes were available for an additional fee. The food coupons offered a 30% discount on sandwiches, cakes, and bakery items.The coupon usage period ends on the 14th. Members holding the coupons can check their usage status and expiration date through the Starbucks app before redeeming them at stores nationwide.A Starbucks representative stated, In the midst of the ongoing heat, it appears that customers are enjoying iced drinks through the summer coupons. We plan to continue offering various customer benefits and services in the future.* This article has been translated by AI. August 10, 2026 09:
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NH Investment & Securities Raises Lotte Wellfood Target Price to 165,000 Won NH Investment & Securities announced on August 10 that Lotte Wellfood has begun to see a rebound in profitability due to the effects of cost structure improvements implemented last year. The firm raised its target price for Lotte Wellfood from 150,000 won to 165,000 won while maintaining a buy rating.Research analyst Joo Young-hoon stated, The results of last years cost structure efforts are now becoming evident. Despite rising raw material prices and high exchange rate burdens, the impact of profitability improvements has been more significant, which is the background for the strong second-quarter performance.He added, We expect the trend of profitability improvement to continue in the second half of the year, and we believe the companys 2026 guidance of a revenue growth rate of 4-5% and an operating profit margin of 4-6% is highly achievable.Regarding the second-quarter results, he noted, Consolidated revenue and operating profit were 1.1557 trillion won and 64.7 billion won, respectively, significantly exceeding the consensus for operating profit. As sales rebounded alongside cost structure improvements, the effects on profitability were maximized.On domestic operations, he reported, Domestic sales increased by 3.3% compared to the same period last year, likely due to favorable weather conditions that improved ice cream sales, and the growth rate of snack sales also expanded compared to the previous quarter.Joo also highlighted that overseas sales rose by 27.6% year-on-year, achieving over 20% sales growth for the first time since the fourth quarter of 2022. The performance in key markets like India and Kazakhstan stood out and drove overall overseas business growth.He concluded, The strong growth in overseas sales is a key factor driving up the valuations of food and beverage companies, and we anticipate an increase in corporate value based on this.* This article has been translated by AI. August 10, 2026 08:
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Trump Economic Advisor Acknowledges High Food and Gas Prices, Disputes Tariff Impact Kevin Hassett, chair of the White House Council of Economic Advisers under President Donald Trump, acknowledged that food and gas prices remain still high. However, he countered claims that tariff policies are increasing consumer burdens, stating, Overall prices are stabilizing rapidly.In an interview on August 9, Hassett remarked, Food prices are still too high, and there are many challenges that need to be addressed.Regarding rising gas prices due to the war in Iran, he admitted, They are still higher than we would like. However, he noted that international oil prices, which exceeded $100 per barrel during the height of the conflict, have recently dropped to the high $70s to low $80s, and he anticipates further declines.Hassett explained that factors such as U.S. Navy escorting commercial vessels, increased domestic oil production, and exemptions from the Jones Act have contributed to the decrease in gas prices. The Jones Act restricts cargo transport between U.S. ports to American vessels, but the Trump administration has temporarily exempted foreign ships from transporting oil and fuel within the U.S. following the Iran conflict.He stated, About 100 million barrels of U.S. oil are being transported to the East and West Coasts due to the Jones Act exemption, adding that energy prices could fall further if tensions in the Gulf region ease.Hassett drew a line against claims that tariffs have driven up prices, emphasizing that the Consumer Price Index (CPI) fell by 0.4% in June, and the Personal Consumption Expenditures (PCE) price index decreased by 0.1%. All price indicators are slowing down, he asserted.However, both the June CPI and PCE price index increased by 3.5% and 3.7%, respectively, compared to a year earlier, indicating that price pressures have not completely dissipated. Food prices also rose by 3.0% year-over-year.The White House and the Federal Reserve have differing views on the impact of tariffs on prices. The Fed recently reported that tariff increases have had some effect on rising consumer goods prices.Despite this, Hassett characterized the Trump administrations tariff policy as a very successful trade policy, asserting that increased domestic production by companies will lead to job growth.* This article has been translated by AI. August 10, 2026 07:
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Single-Person Households Shift Consumer Trends with Smaller Packaging In a convenience store in Yangcheon District, Seoul, 35-year-old office worker Lee Jong-hyuk fills his basket with a pack of refrigerated pork belly, portioned at 200 grams, along with a set of peeled garlic and leafy greens, and half a block of tofu. I live alone, and buying in bulk at a large supermarket often leads to wasted ingredients that I cant finish, he said. Buying just the right amount for dinner at the local convenience store is much more economical. The competition for smaller packaging, which began with ready-to-eat meals and snacks, is now expanding to fresh foods like meat, vegetables, and fruits. Last year, one- and two-person households accounted for 66% of all households, prompting a shift in the retail industrys value proposition from the more you buy, the cheaper it gets to buy only what you need and avoid waste. Convenience stores are becoming a go-to shopping channel, while corporate supermarkets are transforming into low-cost, small-sized deli stores. According to industry reports, sales of processed meat products at GS25 from January to July this year surged by 90% compared to the same period last year. The introduction of a 4,900 won (approximately $4) one-meal marinated meat package, containing 200 grams of stir-fried pork and spicy pork belly, has proven effective. Recognizing the demand for small packaging aimed at single-person households, the company added two new marinated meat options using domestic pork and low-sugar sauces this month. Additionally, the one-meal vegetable product launched in February, which includes 14 types of ingredients like mushrooms, lettuce, green onions, cucumbers, and garlic, has surpassed 60,000 units in cumulative sales. CU is also enhancing its fresh food offerings. From January to July, sales of fruits and vegetables at CU increased by 19.7%, while meat sales rose by 23.4%. The number of stores operating fresh fruit kiosks grew from about eight in January to around 50 in June, with sales increasing nearly ninefold during the same period. Convenience stores, once focused on lunch boxes and instant foods, are now evolving into channels for purchasing fruits, vegetables, and meats. In large supermarkets, pre-cut fruits and vegetables are taking the place of bulk items. Sales of 600-gram sliced watermelons at E-Mart increased by approximately 51% in June and July compared to the previous year. Reducing the portion size to a more manageable amount and removing the rind has helped decrease food waste. E-Mart has established cutting equipment and dedicated production lines at its fresh logistics center, Fresh Center, to enhance hygiene and quality control. From January to July, sales of pre-cut greens and frozen vegetables rose by about 5% and 13%, respectively. Lotte Mart and Lotte Super increased the portion size of their sliced fruit from 150 grams to 200 grams in May while maintaining the price at 2,990 won (approximately $2.50). Sales of small-sized sliced fruits rose by 89% from January to July, and after the product revamp, sales jumped by 184% over two months. They offer a variety of fruits, including watermelon, melon, apples, and pineapples, as well as mixed fruit packs. They are also expanding their selection of pre-prepared vegetables, such as chopped green onions and onions, for immediate cooking use. Corporate supermarkets are also entering the competition for small food products. GS The Fresh reported a 465% increase in sales of its Easy Meal brand of ready-to-eat products for one- to two-person households in July compared to its launch month in February. Initially focused on fried foods, the product line has expanded to include meals like spicy pork lettuce wraps, snow cheese meat pasta, and assorted pork cutlets. Lotte Super is also increasing its range of small-sized deli products priced between 3,990 and 4,990 won, while E-Mart Everydays deli sales in the first half of this year rose by 50.9% compared to the same period last year. While small-sized products may be more expensive per weight compared to larger packages, they are favored for reducing costs associated with leftovers, storage space, and preparation time. Retailers are increasingly restructuring their product offerings and store operations to cater to one- and two-person households, aiming to boost purchase frequency and minimize waste. An industry insider noted, Single-person households consider not just the size of the package but also the costs of storage, preparation, and waste. In the future, competition will intensify to design packaging, pricing, and display methods that cater to the lifestyles of one- and two-person households.* This article has been translated by AI. August 9, 2026 18:0
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Pharmaceutical Companies Focus on Easier-to-Take Medications Pharmaceutical companies are accelerating improvements in medication formulations with a focus on convenience. As differentiating solely based on efficacy becomes challenging, companies are strategizing to enhance usability through smaller pill sizes and easier administration methods.According to the Food and Drug Safety Administrations 2025 Drug Approval Report released on August 9, among the 248 submitted medications, the highest number was new formulation drugs (68), followed by new dosage forms (67) and drugs with altered dosages (37). Submitted medications are not new drugs but require safety and efficacy evaluations, including changes in administration routes, dosages, and formulations.This year, domestic pharmaceutical companies have been launching new products aimed at reducing the burden of medication. Chung Kun Dang has introduced Esoduo Mini, a treatment for gastroesophageal reflux disease, which features a smaller size to ease swallowing for long-term patients. Given the frequent recurrence of this condition, the strategy is to reduce patient dropout rates through improved formulations.Daewon Pharmaceutical has also enhanced medication convenience with Uptaba Sustained Release Tablets, changing the existing capsules to sustained-release tablets and modifying the active ingredients to allow for consumption regardless of meal times. The size of the tablets has been reduced by approximately 43%, making them the smallest among combination drugs with the same active ingredients.The emphasis on diversifying formulations is driven by the understanding that improved medication adherence can lead to expanded prescriptions and better product performance. In a market with an increasing number of drugs with the same active ingredients, convenience is emerging as a new differentiating factor.This trend is also evident in the over-the-counter (OTC) market. Particularly in pediatric medications, the choice of products varies based on age and administration methods, leading to active segmentation of formulations.Hanmi Pharmaceutical has developed a range of formulations, including suppositories, chewable tablets, and stick-type syrups, centered around the Suspens and Maxibufen series. They have expanded their product lines to enhance medication convenience based on symptoms, age, and administration environments. Dong-A Pharmaceutical is also strengthening medication convenience by introducing cold medications that can be taken without water and oral spray cold medications for infants and toddlers.Industry experts anticipate that efforts to improve formulations will continue. In an environment where the number of drugs with the same active ingredients is increasing, it is becoming difficult to differentiate based solely on efficacy. Factors such as pill size, frequency of administration, and the relationship with meals are likely to influence prescription choices and product selection.An industry insider stated, As the number of products with the same mechanism and efficacy increases, it has become challenging to expand the market with existing sales strategies. Ultimately, the criteria that will drive prescriptions from healthcare providers and choices from patients will be how easily and consistently they can take the medication.* This article has been translated by AI. August 9, 2026 16:0
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Woowa Brothers Seeks Participants for 'On-Site Baemin Academy' in Busan Woowa Brothers, the operator of Baedal Minjok, announced on the 9th that it is recruiting participants for the On-Site Baemin Academy in Busan. The application period runs from the 10th to the 26th.The On-Site Baemin Academy provides free, tailored business know-how and practical training directly to small business owners and those in the restaurant industry.The Busan edition, conducted in collaboration with the Busan Economic Promotion Agency and the Busan branch of the Korea Restaurant Association, is aimed at restaurant representatives in the Busan area. Applications can be submitted through the Baemin Academy and Busan Economic Promotion Agency websites.Training will take place at the Busan Comprehensive Support Center for Small Business in Nampo-dong, from August 31 to September 21, every Monday afternoon for four weeks.In response to the increasing number of foreign tourists visiting Busan, the program will include marketing strategies targeting these visitors and training on utilizing artificial intelligence (AI). Instructors will include food critic Lee Yoon-hwa, CEO of Diaryal, data-driven marketing expert Koo Yang-il, CEO of Growth Company, dessert cafe owner Son Min-ji, CEO of Cafe Sui & Sui No Kitchen, and Choi Hyo-ja, chairperson of the Busan branch of the Korea Restaurant Association.Kwon Yong-kyu, head of the Baemin Academy at Woowa Brothers, stated, We planned this training to provide practical marketing education aimed at foreign tourists visiting Busan. We will continue to offer programs that reflect local characteristics and on-site needs, expanding educational opportunities for local restaurant owners to grow.* This article has been translated by AI. August 9, 2026 13:4
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Will It Be Safe to Buy Stocks on Monday? Big Events Shake the Market This Week This week, both domestic and international stock markets are focused on U.S. inflation indicators. Following unexpectedly weak U.S. employment data, concerns about interest rate hikes have diminished. If inflation shows signs of slowing, it could create a favorable environment for the stock market. Conversely, if inflation pressures are stronger than anticipated, concerns about interest rates may resurface.According to the U.S. Bureau of Labor Statistics (BLS), the Consumer Price Index (CPI) for July will be released on August 12 at 8:30 a.m. local time, which is 9:30 p.m. in South Korea.The CPI is a key indicator for gauging the Federal Reserves monetary policy direction. This announcement is particularly noteworthy as it follows the release of disappointing U.S. employment data on August 7.According to the U.S. Department of Labor, non-farm employment in July decreased by 23,000 jobs, contrary to market expectations of an increase of about 80,000 jobs. This decline is seen as a signal that the labor market may be cooling faster than expected.The unemployment rate fell slightly to 4.1%, but this was influenced by a decrease in the labor force participation rate.Following the employment report, financial markets significantly reduced expectations for a Federal Reserve interest rate hike in September. The likelihood of a rate increase reflected in the futures market dropped considerably compared to before the employment data was released.The New York stock market reacted positively, with the S&P 500 index closing at a record high, up 0.62% on August 7. The tech-heavy Nasdaq rose by 1.30%, while the Dow Jones Industrial Average increased by 0.28%. On a weekly basis, the S&P 500 gained 3.58%, the Nasdaq climbed 5.19%, and the Dow rose 2.96%.However, market attention is quickly shifting to inflation. While a slowdown in employment may reduce the need for further tightening by the Federal Reserve, a resurgence in inflation could change that outlook.The CPI for June showed a 0.4% decrease from the previous month and a 3.5% increase compared to the same month last year. Excluding the volatile food and energy sectors, the core CPI remained unchanged month-over-month and rose 2.6% year-over-year.The Federal Reserve aims for an inflation rate of 2%. Although the CPI is not the Feds official inflation target, it is a crucial data point for assessing monetary policy direction.At the Federal Open Market Committee (FOMC) meeting held on July 28-29, the Fed decided to keep the benchmark interest rate unchanged at 3.50-3.75%. The Fed noted that while economic activity is expanding steadily, inflation remains above the 2% target.The decision to hold rates steady was not unanimous, as three voting members advocated for a 0.25 percentage point rate increase.As a result, the upcoming CPI release on August 12 will be critical in determining how much it alleviates market concerns about inflation. If inflation rises more than expected, the reduced outlook for interest rate hikes due to weak employment could be reversed. Conversely, if inflation stabilizes, expectations for further tightening by the Fed may diminish.The following day, on August 13, the Producer Price Index (PPI) for July will also be released. The PPI measures price changes that businesses receive for selling goods and services, serving as an indicator for future consumer price trends.The domestic stock market is also expected to be influenced by U.S. inflation data.Recently, the domestic stock market has experienced significant volatility, particularly influenced by movements in major semiconductor stocks like Samsung Electronics and SK Hynix, leading to sharp fluctuations in the KOSPI index. The government has also expressed its intention to respond to increased market volatility to stabilize the stock market.The recent strength of tech stocks in the U.S. could positively impact investor sentiment towards domestic semiconductor stocks. However, if U.S. inflation exceeds expectations, leading to rising bond yields and interest rate hike forecasts, increased volatility in growth and tech stocks cannot be ruled out.The next FOMC meeting is scheduled for September 15-16. The CPI and PPI data released this week, along with upcoming economic indicators, are expected to play a significant role in shaping the Feds decisions in September.* This article has been translated by AI. August 9, 2026 13:3
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Texas Roadhouse in Jamsil Attracts 55,000 Visitors in First 100 Days Texas Roadhouse, a steakhouse operated by Hyundai Green Food, has surpassed 55,000 visitors in its first 100 days since opening in Jamsil.According to Hyundai Green Food on August 9, this location, which opened in April, has recorded the highest sales among the companys seven nationwide stores each month, breaking away from the traditional department store and outlet model by establishing itself outside of retail facilities.The restaurants success is attributed to the demand for office gatherings in the nearby business district. On weekdays, 41% of visitors to the Jamsil location are group customers of five or more, which is 10 percentage points higher than the average of 31% at other locations.Hyundai Green Food believes that the rise of a food culture centered around moderation in drinking, particularly among the MZ generation, has positively impacted sales. Casual gatherings featuring steak and pasta, accompanied by wine and non-alcoholic beer, are becoming more popular, moving away from traditional drinking-focused meetings.Price competitiveness is also a factor attracting group customers. Texas Roadhouse offers choice-grade steaks at about 15% lower prices than other steak specialty restaurants. In the evenings, the restaurant features set menus for 3 to 4 people priced between 80,000 and 120,000 won, allowing for a total cost of 30,000 to 40,000 won per person even with added drinks.Building on the success of the Jamsil location, Hyundai Green Food plans to enhance its tailored strategies for different markets. This month, the Jamsil and Pangyo locations will introduce a Delivery Pack offering a 10% discount on popular individual menu items for orders of six or more. Meanwhile, the Midong and Namyangju Space One locations, which are near residential areas, will launch a kids set menu featuring burgers and fried rice.Lee Jong-pil, head of the food service division at Hyundai Green Food, stated, As the culture of office gatherings shifts from a focus on drinking to culinary experiences, Texas Roadhouse is gaining attention as a new meeting space. We will continue to provide unique dining experiences with differentiated menus tailored to the characteristics of each market.* This article has been translated by AI. August 9, 2026 13:0
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1-Ton Truck Serves as Mobile Shelter for Farmers During Heatwave A mobile shelter utilizing a 1-ton truck is drawing attention for providing farmers with a place to rest close to their work sites during the heatwave. According to the Jeonnam Gwangju Integrated Special City Seed Management Office, a mobile shelter measuring approximately 5 pyeong has been created this year to prevent heat-related illnesses among agricultural workers. The idea for this shelter originated from the practical staff at the Seed Management Office, who are familiar with the conditions on the ground. Instead of purchasing expensive equipment, they utilized existing vehicles and materials to reduce costs and improve accessibility. Last year, the office also created a 10-pyeong mobile shade shelter using a tractor trailer and materials on hand, allowing workers in hot outdoor conditions to rest near their work sites. While the trailer-type shelter was effective for long hours of work in large fields, it faced limitations in narrow farm roads or when work locations frequently changed in smaller agricultural settings. In response to this feedback, the Seed Management Office introduced the more mobile 1-ton truck shelter this year. The truck shelter can relatively easily access narrow farm roads and can be moved quickly when work locations change, making it suitable for small teams working short-term or moving between multiple fields. Another advantage is the ability to place the shelter close to work sites, reducing the inconvenience of workers having to travel long distances for breaks and allowing for more frequent rest periods during work. Inside the shelter, there are simple chairs, an ice box, and drinking water. It can also serve as a temporary resting area if symptoms of heat-related illness appear, allowing workers to stop work immediately and take a break. Kim Jae-cheon, head of the Jeonnam Gwangju Special City Seed Management Office, stated, Protecting the safety and health of workers in the field during the heatwave is of utmost importance. I hope the mobile shelter using the 1-ton truck serves as a practical example of heat-related illness prevention that can be referenced in small agricultural settings. The Jeonnam Gwangju Integrated Special City Seed Management Office produces national food seeds such as rice, beans, and grains on approximately 75.5 hectares of farmland each year. Currently, the office operates four shelters for agricultural workers, including two fixed locations and two mobile ones. When a heatwave warning is issued, they enhance safety management on-site by adjusting work hours, extending break times, and checking the health status of workers.* This article has been translated by AI. August 9, 2026 12:3
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South Korean Lawmaker Inspects Drought-Affected Agricultural Water Supply in Yeongam South Korean lawmaker Seo Sam-seok, chair of the National Assemblys Agriculture, Food, Rural Affairs, Oceans and Fisheries Committee, visited agricultural sites in Yeongam struggling with water supply due to drought. On August 7, Seo, accompanied by Yeongam Mayor Woo Seung-hee, inspected the Bangadeul Reservoir in Samho-eup to evaluate the water supply conditions for nearby farmland. Local residents and officials were present to discuss the ongoing heatwave and lack of rainfall affecting agricultural water supply and to explore measures to prepare for prolonged drought conditions. The Bangadeul Reservoir has seen a significant reduction in water levels due to the recent heat and insufficient rainfall, making it urgent to secure agricultural water for surrounding farmland. To minimize crop damage, Yeongam County has deployed water trucks for emergency supply and is utilizing available facilities and equipment, such as pumping stations, to provide water to drought-prone areas. Seo and Woo inspected the water supply operations using water trucks and heard from residents about the challenges faced in farming due to the lack of agricultural water. They agreed that it is essential to develop medium- to long-term strategies to ensure a stable water supply in regions that frequently experience drought, rather than relying solely on short-term emergency measures. Woo Seung-hee, the mayor of Yeongam, stated, “It is most urgent to supply water to where it is needed to minimize crop damage,” adding, “We will actively utilize available equipment and administrative resources to ensure there are no disruptions in agricultural water supply.” He emphasized the need to devise plans to secure a stable water supply for areas that are prone to recurring droughts. Seo Sam-seok remarked, “I have directly witnessed the difficulties faced by farmers and the lack of agricultural water,” noting that securing necessary water for farming is a critical issue for maintaining agricultural production. He also stated, “We will collaborate with relevant agencies to explore necessary support measures on the ground.” Yeongam County plans to continuously monitor weather conditions and water levels while utilizing available facilities and equipment, such as water trucks and pumping stations, to supply agricultural water to drought-prone areas. In preparation for prolonged drought, additional measures to secure water sources will also be pursued.* This article has been translated by AI. August 9, 2026 12:2
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Food Industry on High Alert as Heatwave Threatens Product Safety As temperatures soar above 104 degrees Fahrenheit, the food industry is ramping up efforts to ensure product quality and food safety. Companies are altering distribution methods for heat-sensitive products and monitoring refrigeration and freezing temperatures in real time to combat the extreme heat.According to the food industry on August 9, the food service sector, which directly handles and distributes ingredients, is enhancing management standards throughout the entire process—from receiving to storage, delivery, and preparation—to mitigate the risk of foodborne illnesses associated with high temperatures. Microbial growth can accelerate in warmer conditions, and the risk of spoilage increases if refrigeration and freezing conditions are not maintained during delivery.Samsung Welstory operates a pre-forecasting system that predicts the potential for quality degradation based on historical temperature changes and quality data. If abnormalities are anticipated, on-site inspections are intensified, and alternative products may be selected. Delivery vehicles are pre-cooled before departure, and temperatures are continuously monitored using temperature recording devices and real-time monitoring systems. Logistics centers maintain refrigeration at 37 to 41 degrees Fahrenheit and freezing at below 0 degrees Fahrenheit.Since June, Auhome has implemented a special food safety management system, expanding inspections and safety checks for foods with a high risk of foodborne illness during the summer, such as cold noodles, seafood, salads, and kimchi. During extreme heat, the use of fresh kimchi in food service and dining establishments is temporarily restricted. CJ Freshway is also operating a summer food safety management period, enhancing on-site guidance for group meal locations. Real-time temperature monitoring systems are applied to logistics centers and delivery vehicles to ensure the cold chain remains intact from transport to storage.The processed food sector is focusing on preventing products from being exposed to high temperatures during distribution to consumers. Chocolate, in particular, is sensitive to temperature changes and can melt or change shape if exposed to high heat for extended periods, leading to a phenomenon known as bloom, which can diminish product quality.Lotte Wellfood is distributing some chocolate products, such as Ghana chocolate, under refrigeration instead of at room temperature during the summer months. They are also requesting retailers to maintain appropriate temperatures during storage and display. Orion is using refrigerated trucks for the delivery of chocolate products like Choco Pie. Samlip adjusts the expiration dates for its baked goods each summer to account for potential quality changes due to rising temperatures.Workforce management is also under pressure. Samidang Holdings is monitoring real-time temperature and humidity levels at major production sites and mandating rest breaks when the perceived temperature rises. Workers are provided with cooling gear, electrolyte drinks, and ice water, and the installation of cooling equipment in workplaces is being expanded.An industry representative stated, During heatwaves, even finished products can be affected by exposure to high temperatures during storage or transport, necessitating more meticulous management than usual. We are adjusting distribution and storage methods according to product characteristics while also enhancing safety management for on-site workers. August 9, 2026 12:0
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Extension of VAT Deduction for Restaurants Aims to Stabilize Dining Prices To support small restaurant owners facing management difficulties due to rising raw material costs and labor expenses, the application period for the preferential rate of the value-added tax deemed input tax deduction will be extended by two years.The Ministry of Agriculture, Food and Rural Affairs announced on the 9th that the 2026 Tax Reform Plan released by the Ministry of Finance includes an extension of the preferential deduction rate for individual restaurant operators with annual sales of less than 400 million won until December 31, 2028.The deemed input tax deduction allows businesses that supply goods or services made from tax-exempt agricultural products to treat their input tax as deductible for value-added tax purposes. The original basic deduction rate was set at 8/108, but a temporary preferential rate of 9/109 has been applied to small individual restaurants with annual sales below 400 million won to reduce their tax burden.This tax relief was set to expire at the end of this year, but the recent tax reform extends the application period to the end of 2028. The Ministry of Agriculture, Food and Rural Affairs expects this measure will alleviate the burden on the restaurant industry, which is struggling with rising costs for ingredients, labor, and public utilities, ultimately contributing to the stabilization of dining prices.Meanwhile, the 2026 Tax Reform Plan will undergo a legislative notice period until August 20 and will be submitted to the National Assembly in September, with final approval expected in December.* This article has been translated by AI. August 9, 2026 11:1