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Trump Shifts Focus to Economic Pressure Amid Stalled Iran War Resolution President Donald Trump is shifting his focus back to economic pressure as he struggles to find a clear solution to end the war with Iran. After his plans to conclude the conflict through the reopening of the Strait of Hormuz were thwarted by Irans hardline demands, he is now prioritizing sanctions and maritime blockades to tighten Irans financial resources.Economic Pressure Instead of Airstrikes... Trump Says, Iran Has No MoneyOn August 9, Axios reported that President Trump stated regarding the Iran issue, We are low keying it and added, We are only negotiating with them in a limited way. He noted, Iran is suffering from massive inflation and is in a dire financial situation, asserting that the U.S. maritime blockade is worsening Irans economic troubles.In this interview, he did not mention the possibility of new military strikes. Axios interpreted that President Trump is prepared to intensify economic pressure rather than conduct additional airstrikes, although the U.S. is still keeping the option of further military action open.Seeking an End to the War Without a Nuclear Deal... Strait of Hormuz Negotiations StalledTrumps renewed emphasis on economic pressure comes as a breakthrough to end the war seems elusive. The U.S. has prioritized preventing Iran from developing nuclear weapons, but as the conflict drags on, it has recently focused on reopening the Strait of Hormuz.According to the Wall Street Journal, Trump recently mentioned to his aides that if the Strait of Hormuz is fully reopened, he would consider ending the war even without a nuclear agreement. This indicates a willingness to exit the prolonged conflict without waiting for a final resolution on nuclear issues.However, negotiations regarding the Strait of Hormuz, which appeared close to resolution, have become complicated again. Iran has stated that negotiations to establish new shipping routes between Oman and the Strait are in the final stages, but it maintains that agreeing on new routes is separate from fully reopening the Strait.Iran is demanding that the U.S. end the war, lift the maritime blockade, withdraw U.S. troops from the region, lift sanctions against Iran, return frozen assets, and provide compensation for war damages as conditions for complete reopening. These are conditions that would be difficult for President Trump to accept.The Wall Street Journal noted, Irans hardline demands have further narrowed the options for President Trump to exit the war. Gregory Brew, an Iran expert at Eurasia Group, analyzed that Iran is taking a hardline stance in negotiations, believing that Trump wants to exit the war and reopen the Strait.Challenges of Renewed Strikes Amid Weapon and Oil Price ConcernsHowever, launching large-scale airstrikes again is not an easy option. Concerns are growing over the depletion of U.S. precision strike weapons and missile defense systems due to prolonged military operations against Iran. If attacks escalate, tensions surrounding the Strait of Hormuz could rise again, potentially driving up international oil prices.In the Axios interview, Trump emphasized that oil prices have fallen slightly above $75 per barrel, stating, American consumers are feeling less burdened by the war. However, as negotiations for reopening the Strait have become uncertain again, international oil prices have rebounded, with Brent crude exceeding $84 per barrel in Asian markets on August 10.With the midterm elections approaching in November, worsening public opinion is also a concern. A recent Reuters-Ipsos poll found that only 35% supported the war with Iran. In surveys asking which party would better handle issues of war, foreign conflicts, and terrorism, the Republican Partys previous advantage has virtually disappeared.Shifting Focus to Tightening the Purse Strings... Renewed Emphasis on Economic PressureFaced with limited military and diplomatic options, the Trump administration is ultimately reinforcing its strategy of economic pressure through sanctions and maritime blockades. While no specific new sanctions have been announced, the strategy aims to complicate Irans oil exports and foreign currency acquisition to extract concessions in negotiations.The Trump administration has already expanded sanctions targeting Irans oil trade, financial and shipping networks, and arms procurement through its maximum pressure policy. Axios reported that within the U.S. government, there is a belief that even if sanctions and blockades take time to show effects, they could significantly impact Irans economy in the long run.Trumps repeated emphasis on Irans inflation and financial difficulties suggests a belief that continued economic pressure will eventually lead Iran to make concessions. He likened the current situation to a chess game, stating, In the end, it will be resolved well.* This article has been translated by AI. August 10, 2026 10: -
Editorial: Korea's football association scandal crosses the line The controversy surrounding the Korea Football Association has moved from damaging to deeply troubling. After disputes over the selection of the national team coach and the unprecedented police raid on the association, allegations have now emerged that foreign referees and match officials were provided sexual services around international matches in South Korea. According to reports citing a 2016 audit by the Ministry of Culture, Sports and Tourism, around 10 foreign referees and match supervisors were taken to massage parlors before or after seven matches held in South Korea in 2011 and 2012, with some of the expenses allegedly paid using KFA corporate credit cards. Japan’s Kyodo News reported Sunday that the Japan Football Association has opened an investigation into four Japanese referees linked to the allegations and intends to make its findings public. Two of the four Japanese officials who worked a 2012 World Cup Asian qualifier between South Korea and Kuwait were reportedly among those who received massages. South Korea won the match 2-0 to advance to the final qualifying round. That result, and South Korea’s broader record of five wins and two draws in the seven matches concerned, inevitably invite questions. But those numbers alone do not constitute evidence that any match was manipulated or that refereeing decisions were influenced. There is, at present, no established basis for making such a claim. The central problem is not whether South Korea won those games because of improper officiating. It is that an organization responsible for protecting the integrity of football allegedly placed referees and match officials in situations that compromised — or at the very least appeared to compromise — their independence. Referees are among the people entrusted with guaranteeing that a match is fair. Providing them with inappropriate entertainment is therefore fundamentally different from ordinary corporate hospitality. Even if no decision on the field was affected, the conduct itself creates a conflict that should never have existed. And once that line is crossed, legitimate victories and properly conducted matches become vulnerable to suspicion through no fault of the players who earned them. The KFA issued an apology on Aug. 8, saying it had not been aware of the incidents, which occurred more than a decade ago, and stressing that tighter internal controls and corporate-card rules are now in place. It is important to explain what has changed. But saying the events happened long ago cannot be the end of the matter. The association must establish who arranged the entertainment, who authorized or knew about the spending, how corporate cards came to be used and whether anyone inside the organization raised objections at the time. If records remain available, they should be examined and disclosed as far as legally possible. The KFA’s credibility is particularly fragile because this is not an isolated controversy. Questions over the fairness and transparency of the national team coach selection process have already damaged confidence in the association and led to a police search. The alleged referee entertainment occurred years earlier and is separate in both timing and substance, but repeated controversies inevitably raise broader questions about governance and internal controls. That is why the response cannot stop with another apology. The KFA runs South Korea’s national teams and represents Korean football abroad. It demands discipline, fair play and compliance from players, coaches and referees. An institution with that role should hold itself to an even higher standard. If the body responsible for protecting fairness is itself accused of behavior that undermines confidence in that fairness, expressions of regret will not restore trust. The association should conduct a full review of the episode and accept independent scrutiny if its own investigation cannot establish the facts credibly. Corporate-card records, policies governing the treatment of international match officials and the organizational chain of responsibility should be examined. Japan’s decision to investigate its own referees makes transparency even more important. What might once have been treated as an old internal embarrassment has become an international integrity issue involving another national football association. The KFA does not need more carefully worded explanations. It needs facts. Those facts should determine whether rules were broken, who was responsible and what accountability is still possible after so many years. Trust in Korean football is not built only through victories on the pitch. It also depends on whether the institution running the game can demonstrate that the rules and standards it demands from everyone else apply equally to itself. August 10, 2026 09: -
Trump Advocates Economic Pressure Over Military Action on Iran President Donald Trump has stated that rather than escalating military responses regarding Iran, the U.S. will monitor the situation closely. Despite Irans new conditions for reopening the Strait of Hormuz, Trump appears to favor economic pressure over additional military action.In a phone interview with Axios on August 9, Trump said, We are low keying it regarding Iran and added, We are only partially negotiating with them.Trump emphasized Irans economic struggles, noting, They are suffering from massive inflation and have no money. Iran is in a very difficult economic situation. He pointed out that Iran lacks funds to pay its military and that the U.S. maritime blockade is exacerbating its economic woes.On the prospects for negotiations, Trump expressed optimism, stating, It will work out well. It always has. Its like a chess game.He did not mention any new military actions against Iran. Axios reported that while Iran continues to reject U.S. demands, Trump seems to be leaning towards increasing economic pressure rather than launching further attacks.However, the narratives from the U.S. and Iran regarding negotiations differ. While Trump claims they are partially negotiating, Iran asserts that no formal negotiations have resumed.Iranian Foreign Minister Abbas Araghchi told reporters in Tehran that while mediating countries are working to resume talks, there is no possibility of negotiations until the U.S. stops violating existing agreements and compensates for its actions.The issue of reopening the Strait of Hormuz is also facing last-minute complications. Iran and Oman are close to an agreement on a new shipping route, but Iran has introduced additional conditions regarding the U.S., leaving the actual reopening uncertain.Mohammad Bagheri Zolghadr, Secretary of Irans Supreme National Security Council, presented six demands for reopening the Strait, including the lifting of the U.S. maritime blockade against Iran, the withdrawal of U.S. troops from the region, and compensation for war damages.* This article has been translated by AI. August 10, 2026 06:
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Long-Lasting IPs Transition to Idle Games, Extending Their Lifespan Domestic game companies are increasingly releasing idle games based on long-lasting intellectual properties (IPs). This strategy combines established characters and worlds with simple growth mechanics to attract new users and extend the lifespan of the IPs.According to the gaming industry on August 9, Dev Sisters and Wemade Max launched Cookie Run: Crumble and Wind Runner: Idle last month, respectively. Including Netmarbles Stone Age: Idle, which was released in March, three idle games based on long-lasting IPs have been launched this year.The new titles quickly rose to the top of app market rankings. As of August 9, Cookie Run: Crumble ranked fifth in Google Play revenue and second in popularity, while also achieving the top spot in the Apple App Store. Wind Runner: Idle reached the number one position in both app markets just four days after its release.Cookie Run, which originated from the mobile running game OvenBreak in 2009, celebrates its 17th anniversary this year. The franchise has since evolved into social role-playing games (RPGs), puzzles, and cooperative action games, with Cookie Run: Crumble marking its first foray into the idle genre.Wind Runner, launched in 2013 and boasting over 25 million downloads globally, has been reimagined by integrating the original running mechanics with an idle growth system. Stone Age: Idle restructured the pet capturing, collecting, and nurturing elements of the original game, which debuted in 1999, into a more straightforward growth framework.Idle games are characterized by low player engagement, allowing characters to progress without active participation. For developers, these games typically require less time and financial investment compared to large-scale MMORPGs. Utilizing well-known IPs also lowers the entry barrier for new players.The shift of long-lasting game IPs to the idle genre has been influenced by the growth of the idle RPG market. According to market research firm Sensor Tower, the share of massively multiplayer online role-playing games (MMORPGs) in domestic mobile RPG revenue dropped from 78.8% in the first half of 2020 to 56.2% in the first half of 2024. In contrast, idle RPGs increased from 1.7% to 16% during the same period.The success of Netmarbles Seven Knights: Idle, released in 2023, has drawn attention to idle RPGs as a key strategy for major game companies to expand their IPs. Previously, idle RPGs were considered a niche genre for small and indie developers. Based on the Seven Knights IP, Seven Knights: Idle reached second place in Google Play revenue and first in the Apple App Store just five days after its launch, generating $40 million (approximately 52 billion won) in global revenue within 55 days.The potential for idle RPGs was further confirmed by Nexons Maple Idle, which surpassed an estimated $100 million (approximately 146 billion won) in global revenue within 45 days of its release last November. As of August 9, it ranked fourth in Google Play revenue, continuing its long-term success.Game companies are accelerating the development of new idle titles based on long-lasting IPs. Nexon plans to release Dungeon Fighter: Idle within the year, while Neople is developing an idle project based on the same IP, titled Project DL.However, industry experts note that while the recognition of long-lasting IPs is effective for attracting initial users, it does not guarantee long-term success. Following the launch of Seven Knights: Idle, Netmarble has struggled to replicate similar success with subsequent idle games. Wind Runner: Idle, despite reaching the top of the app market rankings within four days, fell to 57th in the Apple App Store and 93rd in Google Play revenue a week after its release. August 9, 2026 17:3
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Korean Football Association Faces Scandal Over Referee Bribery Allegations The controversy surrounding the Korean Football Association (KFA) has escalated to alarming levels. Following allegations of unfair practices in the selection of the national team coach and the first-ever police raid, issues of bribery involving foreign referees during international matches have also come to light. It is difficult to comprehend how such incidents could occur within an organization that represents Korean football. The recent revelations are serious. Between 2011 and 2012, around 10 foreign referees and match officials were reportedly bribed in connection with seven matches, including World Cup and Olympic qualifiers held in South Korea. Evidence suggests that the expenses were charged to the associations corporate credit card. If true, this cannot simply be dismissed as the misconduct of a few individuals. What is even more concerning is that the South Korean national team recorded five wins and two draws in those seven matches. While it is essential not to jump to conclusions about match-fixing or biased officiating, the integrity of referees and match officials is paramount. If the association engaged in inappropriate hospitality towards them, it raises serious concerns. Matches that were conducted without any issues and victories achieved legitimately could now face unnecessary scrutiny. On August 8, the KFA issued an apology regarding the recent issues. They stated that the bribery incidents occurred over a decade ago and that they were unaware of the details at the time. The association emphasized that they now utilize a clean card system and have strengthened internal controls to prevent such misconduct. While it is necessary to explain the changes in the current management system, this does not absolve past responsibilities. It is crucial to investigate who arranged and approved the bribes, how the corporate credit card was used, and whether anyone within the organization was aware and complicit. The fact that these incidents occurred years ago does not exempt them from scrutiny. The current situation surrounding the KFA underscores this need for accountability. The selection process for the national team coach has been marred by controversy, culminating in a police raid. The resurfacing of past bribery allegations only compounds the issues. While it is not appropriate to conflate these different matters, the ongoing controversies inevitably erode trust in the KFAs organizational management and internal controls. The KFA is responsible for managing the national team and representing South Korean football on the international stage. It is the associations duty to demand fair play and adherence to regulations from players, coaches, and referees. Such an organization must hold itself to the highest standards of fairness and ethics. If the body responsible for ensuring the integrity of the game is itself embroiled in allegations of impropriety, an apology to football fans would hardly suffice. This situation cannot be resolved with a mere apology. Even if these events occurred in the past, it is essential to verify the facts and hold accountable those responsible for any wrongdoing. If an internal investigation is insufficient, there should be no hesitation in seeking external validation. Transparency regarding the use of corporate credit cards and the practices surrounding hospitality for international match officials must be prioritized. What the KFA needs now is not just more explanations, but a commitment to uncover the truth, acknowledge mistakes, and rectify them. The trust in South Korean football is not built solely on the field; it is upheld when the organization managing the sport adheres to common sense and principles. August 9, 2026 14:2
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Expect Heavy Crowds in Sangam Tonight for Manchester City vs. Atletico Madrid Match Heavy crowds are expected in the Sangam area this evening.At 8 p.m., the Seoul World Cup Stadium in Mapo-gu will host the second match of the 2026 Coupang Play Series between Manchester City and Atletico Madrid.Those attending the match or passing through Sangam should be aware of potential traffic congestion.Coupang Play has advised, Due to expected heavy traffic near the stadium on match day, we strongly recommend using public transportation. They also noted that refunds on the day of the event will not be available for delays caused by road conditions or parking issues.The Seoul World Cup Stadium is connected to Line 6 of the subway. Those driving should be cautious, as road access and parking may become increasingly difficult as the match time approaches, making public transport the preferable option.This match features two prestigious European clubs, and it will be a significant occasion for Lee Kang-in, who will be playing in front of local fans while wearing the Atletico Madrid jersey.It has been three years since Manchester City and Atletico Madrid last faced each other in Seoul.The two teams met in the 2023 Coupang Play Series at the same venue, where Atletico Madrid defeated Manchester City 2-1 in a sold-out match.Manchester City is in South Korea for this years Coupang Play Series. Following their match against Team K League on August 5 at the Seoul World Cup Stadium, they will play Atletico Madrid in their second game today.In addition to the match, various events are planned for the day. A kickoff ceremony featuring ATEEZ member San is scheduled, and the group Rescene will perform during halftime.Coupang Play has also urged attendees to prepare for the heat on match day, recommending that they bring water, handheld fans, and hats to stay cool.The match between Manchester City and Atletico Madrid is set to begin at 8 p.m.* This article has been translated by AI. August 9, 2026 11:4
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Lee Ho-jae Scores in Darmstadt Debut in Germany Forward Lee Ho-jae, who transferred to Germanys 2. Bundesliga team Darmstadt, made an immediate impact by scoring in his debut match.On August 9, during the opening match of the 2026-2027 season against Holstein Kiel at the Merck Stadion am Böllenfalltor, Lee came off the bench in the second half and netted a goal.Lees goal helped Darmstadt come back from a 2-0 deficit to finish the match in a 2-2 draw.Starting the game on the bench, Lee entered the field in the 60th minute, replacing Finn Lakenmacher, marking his debut on the European stage.Just 16 minutes after his introduction, in the 76th minute, Lee received a pass from Kai Klefisch on the right side of the penalty area and unleashed a powerful right-footed shot that found the back of the net.Buoyed by Lees goal, Darmstadt continued to press forward, and in the 81st minute, Aleksandar Bukotic scored a dramatic equalizer, securing a valuable point for the team.Born in 2000, Lee Ho-jae is a traditional striker known for his aerial ability and sharp shooting skills, standing at 191 cm tall. He is also recognized as the son of former national team coach Lee Gi-hyung.Lee had an impressive career in the K League 1 with Pohang Steelers, where he made 177 appearances and scored 53 goals before fulfilling his dream of moving to Europe by joining Darmstadt at the end of last month.Darmstadt is notable in Korean football history as the club where legendary coach Cha Bum-kun first played in Germany. Other players like Ji Dong-won and Baek Seung-ho have also worn the Darmstadt jersey.* This article has been translated by AI. August 9, 2026 10:4
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SF9's Jaeyoon Celebrates Birthday with First Solo Fan Meeting, Debuts Original Song Group SF9s Jaeyoon created special memories with fans on his birthday.On August 8, Jaeyoon held a birthday fan meeting titled Our Summer at the Yerim Art Hall in Seoul. The event featured two sessions at 3 PM and 7 PM, marking his first solo performance since debut and adding significance to the birthday celebration.During the event, Jaeyoon engaged with fans through various segments. He hosted Jaeyoons Choice, a balance game, showcased challenges selected by fan votes in Challenge Delivery, and played games related to keywords in Birthday Luck Game, providing enjoyment with different formats for each session.On stage, he displayed a range of charms, captivating fans with his lively banter and dance skills, as well as performing on the keyboard while singing. SF9 leader Youngbin and youngest member Chanhee made a surprise appearance during a phone call, joining Jaeyoon in a challenge that highlighted their camaraderie.Jaeyoon collaborated with a band to deliver a rich setlist. He presented various cover songs, showcasing his versatility, and debuted his romantic original song Take You to the Moon in front of fans. His soft tone, delicate expression, and solid vocal ability demonstrated his skills as a vocalist.During a photo time, a birthday cake was brought out, adding warmth to the event. Jaeyoon celebrated his birthday with bright smiles amidst the fans congratulations. The encore stage featured SF9s tracks Weightlessness and Round And Round, expressing his affection for the group.Jaeyoon shared, “I had many worries while preparing for the birthday party. Thank you for being here with me,” and added, “If there’s another opportunity, I will create such an event again, so I hope the fans will wait patiently until then.”After the approximately 120-minute performance, he held a high-touch event, greeting each fan personally and conveying his love until the end.Meanwhile, SF9, to which Jaeyoon belongs, is set to celebrate its 10th anniversary this year with active promotions. They will release their second full album TENACITY on the 26th and hold a concert in Seoul on October 10-11. Various content, including a 10th-anniversary pop-up store and a live streaming event on their debut date, is also planned.* This article has been translated by AI. August 9, 2026 10:2
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Korean Football Association Issues Apology Amid World Cup Struggles Amid the fallout from a disappointing performance at the 2026 North and Central America World Cup, the Korean Football Association (KFA) has issued an apology to fans and football stakeholders following a recent police raid and the emergence of various past misconduct allegations. On August 8, the KFA released a statement titled A Letter to Football Fans and Stakeholders, expressing deep regret for the disappointment and concern caused by the recent controversies surrounding the association. We sincerely apologize for the significant disappointment and worry we have caused due to the various issues surrounding the association after the 2026 North and Central America World Cup, the statement read. The KFA acknowledged that it has lost its core function and is in a dire situation, stating, The association, which should bring joy and excitement to football fans through intense efforts and passion for the game, has unfortunately lost its way. It emphasized that no inappropriate actions or card usage are currently taking place and expressed hope that the valuable achievements and efforts of the national team players, who have represented South Korea with pride, will not be misunderstood or diminished by these events. The KFA also stated, We will take the widespread external criticism and scrutiny to heart and use it as an opportunity for thorough reform. We are committed to deep self-reflection and rigorous efforts to ensure a better future for Korean football. We will enhance the transparency and ethics of our organizational culture to meet the heightened external standards and expectations. Furthermore, the association pledged to do its utmost to promptly implement policy tasks, including preparations for the upcoming Asian Games, the second half of the A-Match schedule, and the Asian Cup, as well as expanding the electoral body for the president. In conclusion, the KFA stated, We will continue to strive to become an organization that receives cheers and praise rather than anger and criticism, embodying the true values of football.* This article has been translated by AI. August 8, 2026 20:3
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Com2us Unveils New MMORPG 'Zeus: God of Pride' with Fresh Take on Greek Mythology Com2us has unveiled its new multiplayer online role-playing game (MMORPG) Zeus: God of Pride. While drawing on the familiar theme of Greek and Roman mythology, the game aims to reduce competitive fatigue often associated with existing MMORPGs and allows players to engage in competition in various ways.On August 7, Com2us held a showcase at the Marriott Dongdaemun Square in Seoul, where they revealed the development direction, key content, and service plans for Zeus: God of Pride, which is set to officially launch on August 26 at noon.The showcase featured Com2us CEO Nam Jae-kwan, Everton CEO Kim Dae-hwon, Director Jung Sung-hoon, and Com2us Business Division Head Kim Jung-hoon, who introduced the games development philosophy, core content, and service strategies.Zeus: God of Pride is based on the premise that the supreme god Zeus has caused a rift in the world due to his absolute power and pride. Players will receive divine powers to confront chaos and prove their strength and worth through a journey of cooperation and conflict. The game features graphics reinterpreted through Unreal Engine 5, showcasing a world inspired by Greek mythology, ancient architecture, and large-scale battlefields.The development team emphasized three core directions: top-level graphics, enhanced convenience, and competition for everyone.Kim Dae-hwon, CEO of Everton, noted that while competition is a fundamental enjoyment of MMORPGs, it has increasingly favored top-tier players, creating barriers for newcomers and widening the gap in spending. Therefore, the focus is on creating an MMORPG that allows as many players as possible to experience competition in their own ways, rather than catering to a select few.To prevent competition from concentrating on a specific group of top players, various forms of competitive content have been designed. Key features include Odysseia, Arcadia Conquest, guild content, and the one-on-one content Colosseum utilizing AI entities called Persona, offering a range of competitive experiences from individual challenges to guild cooperation and conflict.Notably, Persona serves as a mechanism to reduce the pressure of real-time battles while maintaining the excitement of competition. In certain content, players can participate in competitive activities based on their combat capabilities without needing to engage in real-time battles directly.The economic system also aims to differentiate itself from combat-centric MMORPGs. Through the artisan class, which specializes in economics, gathering, crafting, and trading are interconnected, and systems like Midass Vault and an integrated marketplace facilitate production, consumption, and trade within the game. This allows players to gain roles and achievements in the game world and community through activities beyond combat.Convenience features have also been implemented to alleviate the burden of repetitive hunting and movement. With AI mode, players can continue hunting and leveling up even when not logged in, based on their settings. After server maintenance, AI mode automatically resumes, allowing players to manage key activities such as crafting, enhancing, collecting, and trading during AI mode.Plans for ongoing updates post-launch will also be in place. During the showcase, Com2us presented a roadmap for major content and service plans following the launch, outlining a vision for long-term live service.Additionally, actress Park Ji-hyun, who voices the key non-player character (NPC) Pandora, made a surprise appearance at the showcase. Park participated in facial capture and voice recording for the character and shared her experiences with the game during the event.* This article has been translated by AI. August 7, 2026 17:2
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Dev Sisters Reports 2nd Quarter Operating Loss of 16 Billion Won Dev Sisters, the developer of the Cookie Run series, has reported a shift to an operating loss in the second quarter due to decreased revenue from the restructuring of its live games. The company plans to improve its performance starting in the third quarter through cost efficiency, new game releases, and global expansion of existing titles.On August 7, Dev Sisters announced that it recorded an operating loss of 16 billion won for the second quarter, marking a transition to a loss compared to the same period last year. Revenue was reported at 52.7 billion won, a decrease of 42.7% year-on-year.Regionally, domestic revenue fell to 14.9 billion won, down 27.4% from the previous year, while overseas revenue dropped to 31.6 billion won, a decline of 53.7%. The larger decrease in overseas revenue compared to domestic sales contributed significantly to the overall performance decline.Dev Sisters explained that the short-term revenue drop was influenced by the restructuring phase of its live games. However, they noted that management reforms and cost efficiency measures have somewhat mitigated the extent of the losses.The company anticipates that from the third quarter onward, improvements in financial structure will become evident through fixed cost management and cost control. They also identified new game releases and the global service expansion of existing games as key drivers for performance recovery in the latter half of the year.Notably, the performance of Cookie Run Classic, which launched global services on June 25, is expected to be fully reflected in the third quarter results. According to the company, Cookie Run Classic surpassed 10 billion won in cumulative revenue within a month of its global launch and has maintained the top spot in popularity and third place in revenue rankings on the Apple App Store in Thailand.Additionally, the newly released game Cookie Run: Crumble, which debuted on July 30, is showing early signs of success and continues to grow, according to the company.Dev Sisters also highlighted its non-gaming intellectual property (IP) business as a growth driver for the second half of the year. The company has seen success in trading card games (TCG) and character merchandise, and plans to expand its licensing business, particularly in the North American market, in the latter half of the year.In the second half of the year, Dev Sisters aims to maintain a company-wide focus on cost efficiency while pursuing a turnaround through successful new releases, revitalization of existing core titles, and expansion of its IP business.* This article has been translated by AI. August 7, 2026 13:1
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Webzen Reports 2nd Quarter Operating Profit of 5.6 Billion Won Amid Weak Performance Webzen reported weak performance in the second quarter of this year due to a lack of new game releases. The company plans to unveil information about upcoming games scheduled for release next year in the second half of this year.On August 6, Webzen announced its second-quarter revenue of 38 billion won, operating profit of 5.6 billion won, and net profit of 6.3 billion won. These figures represent decreases of 2.8%, 8.4%, and 6.4%, respectively, compared to the same period last year. The company attributed the decline in revenue to the absence of new game launches.For the first half of 2026, Webzen reported revenue of 77.3 billion won and operating profit of 11 billion won, marking decreases of 4% and 26.8%, respectively, compared to the previous year. However, net profit increased by 89%.Webzen plans to reveal the development process of new games throughout the second half of this year.First, its subsidiary Webzen Crevix is developing a strategy game titled Project D1, which aims for a 2027 release and will share game information in the second half of this year.A new game based on the Naver webtoon I Became the Tyrant of the Defense Game is also in development. This game will feature 2.5D graphics and combine elements of tower defense and dungeon offense.The strategy defense game Gate of Gates is set to release additional game information in the second half of this year.Additionally, the MU IP game Project G is being developed by the subsidiary Webzen Red Star using Unreal Engine 5. Tervise is undergoing a complete overhaul following a closed beta test (CBT) and will be showcased at Japans subculture exhibition Comiket. Webzen had previously replaced key developers at Webzen Nova after user feedback from last years CBT fell short of expectations.Kim Tae-young, CEO of Webzen, stated, We are preparing an active business schedule in the second half of the year to promote the new games that are becoming visible for next year. We will continue efforts to enhance shareholder value, including the payment of scheduled special dividends, and maintain investments in our gaming business to prepare for long-term growth.* This article has been translated by AI. August 6, 2026 18:3
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AI Takes Center Stage in Content Creation Across Industries Generative artificial intelligence (AI) is increasingly becoming prominent in the content industry. Previously serving as an invisible tool for tasks like translation, concept image creation, and programming, AI is now being showcased in games, videos, and advertisements that consumers directly engage with. The trend is shifting towards openly acknowledging AIs role in content creation.According to industry reports, the number of games on the global gaming platform Steam that disclosed the use of AI surged from about 1,000 two years ago to over 8,000 in the first half of last year. Approximately 20% of new releases last year revealed their use of AI, indicating that generative AI is rapidly spreading not only in game development but also in final content.Market research firm Brand View Research predicts that the global generative AI content creation market will continue to grow at over 30% annually, potentially reaching tens of trillions of won by 2030. This suggests that the market is transitioning from simple experimentation to forming a new industry.“We Created It with AI” – Generative AI Takes Center Stage in ContentShift Up unveiled the music video for Wanna Be in Love, part of the soundtrack for Stella Blade: Blood Rain, on July 31. The video primarily features visuals created by generative AI based on characters designed by the companys artists. This content aims to introduce game characters and their universe to users, marking a departure from traditional practices in the gaming industry by prominently featuring AI-generated results.Historically, game companies have primarily utilized AI internally to enhance development efficiency through tasks like concept image creation, translation, programming, and meeting material preparation. Nexon Games is also focusing on improving workflow and efficiency within its organization, aiming to build new development processes that go beyond merely adding AI to existing tasks.For smaller development studios with limited resources, the adoption of generative AI can help achieve productivity levels comparable to larger companies. According to the gaming industry, incorporating AI into concept art and video asset production can reduce initial production time by over 50%.Shift Ups initiative aligns with CEO Kim Hyung-taes philosophy on AI utilization. Earlier this year, at a national economic growth strategy briefing, he noted that Chinese game companies often deploy 1,000 to 2,000 personnel on a single project, stating, “It will be difficult to compete with absolute manpower, and in the future, AI capabilities will determine industry competitiveness.” This project is seen as an extension of his strategy to actively incorporate AI throughout the production process.Reactions from users have been mixed, with some pointing out that the video’s movements appear somewhat unnatural. However, industry experts view this case as significant because it represents a shift from AI being an invisible production tool to becoming content consumed directly by users.Beyond Using AI – The Focus is on How It’s UsedThe trend of prominently featuring AI is not limited to gaming. It is also being actively utilized in broadcasting and video production.A notable example is the SBS drama Kim Manager. In the second episode, a scene featuring a car chase and gunfight, along with a bridge collapse, was entirely produced using generative AI. While viewers initially focused on the actors actions and direction, it was later revealed that the footage was AI-generated, sparking considerable discussion.CJ ENM is also applying AI throughout the content creation process, including commercializing AI-based virtual product placement (VPPL). Unlike traditional product placement, VPPL allows for the natural insertion or replacement of products even after filming is completed, enabling advertisers to decide on execution post-shooting and allowing producers to reflect new advertisements without reshoots. The virtual production stage at CJ ENMs studio center in Paju utilizes LED screen technology to reduce costs and time in film, drama, and advertisement production.However, not all AI-driven content has received positive feedback.Pearl Abyss faced scrutiny earlier this year when users speculated that some character assets in the game Crimson Desert utilized generative AI for finger representations. The company apologized and committed to a comprehensive investigation of all assets, acknowledging shortcomings in quality control. Users expressed concerns not about the use of AI itself but about the quality of the results and the inspection process.Debates surrounding generative AI content are particularly active in Western gaming markets, where games produced en masse with insufficient creativity are labeled Game Slop and criticized. Industry experts believe that the quality and creativity of the output, as well as the transparency of AI usage, will significantly influence user trust.Looking ahead, the use of generative AI is expected to increase across various content creation sectors, including advertising, music videos, game cutscenes, and post-production for dramas. However, the focus will shift from whether AI was used to how effectively it was implemented and how transparently this is communicated to users, which will ultimately determine content competitiveness.* This article has been translated by AI. August 6, 2026 18:2
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Neowiz Releases 'P's Lie' for Nintendo Switch 2 Neowiz announced the official release of Ps Lie: Complete Edition for the Nintendo Switch 2 on August 6. This version combines the main game Ps Lie with the downloadable content (DLC) Ps Lie: Prelude. It has been optimized for the Nintendo Switch 2 environment and includes updates for improved convenience, as well as new difficulty levels and challenge modes that were added after the initial release.With this launch, Neowiz aims to expand the reach of Ps Lie to the Nintendo platform and connect with a broader global audience. A physical package version is set to be released on October 2.Choi Ji-won, the director of Ps Lie, stated, “Ps Lie: Complete Edition is an optimized version that provides a high-quality gameplay experience encompassing both the main game and the DLC in a next-generation console environment. Through this release, we hope to strengthen our connection with Nintendo users and continue the vitality of the Ps Lie intellectual property across various platforms.”Ps Lie was developed by Neowiz Round8 Studio and was initially released in September 2023 for PC and console platforms including PlayStation and Xbox. It has achieved significant success in the global console market, with cumulative sales reaching 4 million units.* This article has been translated by AI. August 6, 2026 18:2
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South Korea Proposes Free Tuition for Local National Universities The South Korean government has proposed a plan to fully waive tuition fees for new students at local national universities, referred to as free education for local national universities. During a meeting on the 2026 second half work plan held at the Blue House on August 5, President Lee Jae-myung was informed by the Ministry of Education that it is considering a plan to cover the tuition fees of all incoming students at local national universities starting next year. This initiative aims to enhance the competitiveness of local national universities, which are facing a crisis due to declining school-age populations and the concentration of students in the capital region, while also addressing the outflow of young people from these areas to prevent regional extinction. It aligns with the governments goal of achieving balanced regional development through local universities. However, despite the appealing rationale behind the policy, concerns and backlash regarding its practical feasibility and effectiveness are prevalent. Simply waiving tuition fees may not be sufficient to prevent youth outflow and regional extinction, as the root of the preference for the capital region lies not in the amount of tuition but in the disparities in job opportunities, living conditions, and quality of life. Without guaranteed quality jobs and a promising future, merely subsidizing tuition will only temporarily delay the exodus of local talent, failing to provide a fundamental solution. There are also doubts about whether the government can secure the substantial budget required for this initiative. To waive tuition for tens of thousands of new students at local national universities, a continuous annual investment of at least 200 billion to 400 billion won (approximately $150 million to $300 million) would be necessary. Given the current situation of declining tax revenues and increasing national financial burdens, it remains unclear whether a stable budget can be consistently secured without a clear funding strategy. A more significant issue is the potential discrimination against private universities, which account for 80% of higher education in South Korea. Following the announcement of this plan, voices of discontent emerged from the private university sector. Hwang In-sung, Secretary General of the Korean Council for Private University Presidents, criticized the initiative, stating, “Students are not unable to attend university due to a lack of money. This policy is a populist measure unrelated to the qualitative improvement of national universities or the enhancement of global competitiveness. If government support continues to be concentrated on flagship national universities and mega-cities, many regional private universities that support local ecosystems will inevitably collapse.” In fact, the financial deterioration of private universities has reached a critical point due to 17 years of frozen tuition and regulations on tuition increases. While the government has announced some easing of tuition regulations linked to the National Scholarship II program, concentrating public finances solely on national universities to foster competition for student enrollment through free education is not a fair game. This could ultimately lead to the demise of private universities and disrupt the balance of the entire higher education system. The role of national universities should not be to engage in unfair competition with private universities to attract students but to foster basic academic disciplines, share resources with regional private universities, and collaboratively utilize excellent faculty and advanced equipment to create a mutually beneficial model for the entire higher education ecosystem. A mere tuition waiver as a radical support measure will not only fail to enhance the quality of education but will also exacerbate conflicts between universities. The Ministry of Education should not unilaterally push forward with the free education initiative for local national universities but should reassess the effectiveness of budget procurement and promptly develop comprehensive measures to address equity issues concerning private universities. * This article has been translated by AI. August 6, 2026 18:1