Japan's Top 2 Beverage Makers Considering Merger

By Park Sae-jin Posted : July 14, 2009, 12:40 Updated : July 14, 2009, 12:40

A Kirin beer ad on a subway train in Tokyo on Monday showing the baseball player Ichiro Suzuki promoting Ichiban Shibori.

Japan's top two beverage makers, Kirin and Suntory, are considering merging their operations, a Suntory spokesman said Monday.

A merger would create the world's fifth largest food company by sales, just behind Kraft Foods Inc. and Pepsico Inc., the Nikkei business newspaper reported.

It also would help the companies overcome a saturated domestic market with an aging population and compete more strongly with large international brands.

"A merger is one possibility we are considering," said Kuzaki Kitahara, a spokesman at Suntory Holdings Ltd.

Kirin Holdings Co. said in a news release it already cooperates with Suntory in areas such as distribution and procurement, but it said nothing concrete has been decided about a merger.

The comments came Monday after Japanese media reports that the two companies were considering combining their operations. The Nikkei business newspaper, without citing sources, reported that they aimed to complete a deal this year.

Privately held Suntory is well known for its whisky and beer products.

Kirin, Japan's largest food and beverage company, is best known domestically as a beer and soft drink producer. It also owns major food and alcohol producers in Australia and throughout Asia.

Kirin shares shot up over 8 percent to 1,395 yen in early trading Monday in Tokyo, while the benchmark Nikkei index was down 0.5 percent.


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