Hyundai Motor's luxury brand launches curated lifestyle shopping service to strengthen brand identity

By Park Sae-jin Posted : July 1, 2021, 11:28 Updated : July 1, 2021, 14:02

[Courtesy of Genesis]

SEOUL -- Hyundai Motor's luxury car brand Genesis has launched a curated lifestyle shopping service to strengthen its prestigious image. The integrated service will provide tailor-made curated shopping experiences for Genesis car owners and ordinary shoppers.

Genesis was launched in 2015, targeting global consumers who wish to buy luxury-grade vehicles embedded with top-notch driving technologies such as a semi-autonomous driving assistant feature.

"GENESIS BOUTIQUE," an online curated store for Genesis enthusiasts, was launched on July 1. If customers enter information about the type of car they drive, the shopping mall will offer the best selection of products and services as well as welcome gifts and a variety of car insurance plans.

The car brand said that the online shopping mall will sell exclusive products such as accessories hand-made by domestic craftsmen and other items produced in collaboration with "Kinfolk," a popular lifestyle magazine.
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