GS Retail joins Modhaus project to create open architecture entertainment ecosystem

By Lim Chang-won Posted : July 12, 2022, 17:33 Updated : July 12, 2022, 17:33

[Courtesy of Modhaus]

SEOUL -- Modhaus, which is regarded as a maverick record label and entertainment startup, got an important patron who will support the creation of an open architecture entertainment ecosystem that allows fans to participate in all the processes related to artists from album concept to training and planning. 

GS Retail, the operator of GS25, a leading convenience store chain in South Korea, sealed a business agreement with Modhaus on July 12 to push for a fan-participating idol project, starting with"triple S," a new K-pop girl act. Modhaus has actively communicated with fans since the first member was released on January 1.

Unlike traditional idols created and operated by entertainment companies under exclusive management contracts, Modhaus aims to launch "the world's first K-pop artist made and operated by fans." With photocards using non-fungible funds (NFTs) and blockchain technology, fans can directly influence the production of content.

GS Retail would cooperate with Modhaus to sell photocards offline, support content production, the development and distribution of goods, NFT marketing, and pop-up store planning. The retail giant promised to sell tripleS photocards offline in the second half of 2022 and launch actual products based on cooking content that combines group members and GS25 products. 

"It is an honor to sign a business agreement with Modhaus, which is trying to build a new ecosystem and develop the culture industry and K-pop," GS Retail's marketing department head Lee Jung-pyo said in a statement. "GS Retail will lead the appearance of culture retail by creating various marketing synergies with Modhaus in online and offline channels to deliver new values, fun, and benefits for customers." 

GS Retail has launched a series of innovative projects, using Rozy, a 22-year-old digital model, as a promotion model and working with Lenge, an influencer who produces costumes for avatars in South Korea's metaverse platform Zepeto, to release virtual fashion items. 

In January 2022, GS25 adopted a smartphone-based management system for unmanned convenience stores. The mobile remote management solution allows store managers to check who enters and leaves the store in real-time and remotely open the door or control the volume of speakers. 
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