SEOUL, June 02 (AJP) - Samsung Electronics is in discussions to integrate technology from Perplexity AI into its next generation of smartphones, potentially marking a significant departure from the firm's long-standing reliance on Google’s artificial intelligence services.
The proposed deal, first reported by Bloomberg, would see Samsung embedding Perplexity’s AI assistant and search tools in its upcoming Galaxy S26 series, expected to launch in the first half of 2026.
The partnership under discussion goes beyond a simple software pre-installation.
Samsung and the California-based startup are exploring broader integration, including embedding Perplexity’s AI-powered search capabilities into Samsung’s default web browser and incorporating its core technologies into Bixby, Samsung’s proprietary voice assistant.
Such a move would amount to a significant reengineering of Samsung’s AI architecture and signal a notable pivot toward a more independent AI ecosystem — one less reliant on Google, whose services have long underpinned the Android platform on Samsung devices.
For Samsung, aligning with an emerging AI player mirrors Apple’s recent strategy of diversifying its artificial intelligence partnerships, as major smartphone manufacturers seek to assert greater control over their AI roadmaps. For Perplexity, the collaboration offers a pathway to expand its reach to hundreds of millions of mobile users globally.
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